Nigeria - Startup under 3 years old

Describe your project or startup in a few words

NOHFAM a quarterly Community development program for Nursing mothers and their infants from disadvantaged communities. This is an interactive Health Talk where we educate, teach and empower mothers on the healthy advantages of natural everyday grains.

01.01 Describe your startup in more detail

Orrams-homebrewed is a food and beverage company manufacturing ranges food supplements from easily accessible everyday grains transformed into unique recipes to provide the right nutritional requirements required by infants and nursing mothers. We are dedicated to using our natural recipes to fight malnutrition and reduce the rate of deaths in infants from malnutrition.

01.02 What is the main problem you are trying to solve?

Nigeria has the second highest burden of stunted children in the world, with a national prevalence rate of 32 percent of children under five. With current economic situations and the changing climate more families are falling deeper into poverty and unable to provide basic meals for their children. An estimated 18 percent of children aged 6-23 months are fed the minimum acceptable diet. Several states in northern Nigeria are the most affected by the two forms of malnutrition – stunting and wasting. About 2 million children in Nigeria suffer from severe acute malnutrition but only two out of every 10 children affected gets access to required treatment. Orrams Homebrewed is using unique recipes to produce affordable food supplement cereals for infants and nursing mothers to reduce malnutrition and help infants develop as expected.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Orrams Homebrewed has unique products with different advantages, Infants growers, brain development etc. On a larger case however, the major benefits of using our products. Our products encourage; Good Health and Well being Zero Hunger Reduced Malnutrition Challenges Reduced Death in Children from Malnutrition

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our products are targeted at nursing mothers and infants from disadvantaged communities who are facing the challenge of nutritional balance and also individuals who are pro healthy meals from natural resources. We provide unique recipes for different problems at affordable rate to enable mothers from disadvantaged communities benefit.

01.05 When was your company established?

2022-09-16

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

No other owner

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.instagram.com/reel/C5Wb4LkI2Kr/?igsh=eDA1bmtiMWhzcWN3NK

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

With our NOHFAM project, we teach disadvantaged mothers how to make some recipes which they in turn use this knowledge for their infants , profit and help with a decent source of income and also take them out of the poverty statistics

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

The core of all we do as a company is to eradicate malnutrition which is caused by hunger . The inability to have what to eat in the first place is a recipe for malnutrition. We sharing knowledge for those who can make it themselves and providing finished products at affordable rates so disadvantaged mothers know they don’t have to break the bank before they eat well or their infants eat healthy meals.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

All of our recipes are made from natural healthy grains without additives. Good health is an important message we promote. Also eating healthy to attain well being through balance meals is part of our focus. We don’t just want people to be fed, we want them to be well fed with the right nutritional balance required for each individual.

02.04.01 My startup contributes to the Quality education goal

2

02.04.02 Quality education - Justification for my startup

Not Applicable

02.05.01 My startup contributes to the Gender equality goal

5

02.05.02 Gender equality - Justification for my startup

We provide and promote healthy meals for all genders

02.06.01 My startup contributes to the Clean water and sanitation goal

2

02.06.02 Clean water and sanitation - Justification for my startup

Not Applicable

02.07.01 My startup contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification for my startup

Not Applicable

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

We empower disadvantaged mothers with knowledge which they use to create sustainable source of income for themselves

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

We contribute to the industry innovation as we keep creating unique recipes for our cause which helps us to build more for the cause through the establishment and inclusion of other sectors

02.10.01 My startup contributes to the Reduced inequalities goal

2

02.10.02 Reduced inequalities - Justification for my startup

We do not have this as our focus

02.11.01 My startup contributes to the Sustainable cities and communities goal

2

02.11.02 Sustainable cities and communities - Justification for my startup

Not Applicable

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

Our products come with directions on what to be taken per serving and we produce bearing all the regulatory rules that guide our production

02.13.01 My startup contributes to the Climate action goal

2

02.13.02 Climate action - Justification for my startup

Not Applicable

02.14.01 My startup contributes to the Life below water goal

2

02.14.02 Life below water - Justification for my startup

Not applicable

02.15.01 My startup contributes to the Life on land goal

2

02.15.02 Life on land - Justification for my startup

Not Applicable

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

2

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Not Applicable

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

Through our empowerment projects

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

2

06.03 The product/service could be described as a new technology.

2

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

3

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

2

06.07 The product/service is a new version of an old product/service.

5

06.08 Justification for my startup

Our product responds to a demand is already being met but uses a unique recipe which helps us stand out form others, Our packaging is unique and a major selling point is our unique angles

06.09 Competitive Analysis

Our Major competitiors are; • Local Market women who offer similar product value: People who hawk zobo drinks, sell plain pap cereal etc • Snack shops: Companies with on the go snack packs • Supermarkets: In store snack producers, frozen beverages etc

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes. Our startup encourages women led entrepreneurs by patronizing them for our raw materials and also empower them with our NOHFAM project.