Nigeria - Startup under 3 years old

Describe your project or startup in a few words

We are taking up the challenge to stop the increase of hypertension, Diabetes , Ulcer and Alcohol induced liver diseases amongst young adults by the use of Vitamaa Teas

01.01 Describe your startup in more detail

Vitamaa Global Enterprise is a herbal tea manufacturing company . Our teas are custom made . Made specifically to help Africans live a healthy and longer life. We produce teas to help regulate blooms sugar , blood pressure, arthritis pain relieve, boost immunity, anti-aging , relieve acids reflux , ulcer, hormonal imbalance, weightloss, stress relieves etc . Our raw materials a grade A , as we source from several farms in Nigeria. Our goal is to help Africas live well from inside out . We are currently Nafdac Approved and are supplying to Pharmacies, we have educated 30 pharmacists on the importance of our teas and we are on the way to educate more . We currently have young , old and even teenagers drink our teas and they always come back for more . We are currently in Lagos state, Ogun State , Akwa Ibom state . We are spreading to other states at the moment.

01.02 What is the main problem you are trying to solve?

In 2022 , I was working a as community pharmacist in a community pharmacy in Lagos state , my legs suddenly began to swell so I went to the hospital. The doctor stated it was a kidney problem. After several tests he discovered it was stress. I was asked to be on 2 weeks bed rest but my boss refused because I was the manager of the store and the chief pharmacist at that time . Then I began to find solutions to help relieve stress. After 8 months of research and development I came up with vitamaa wellness tea and my legs went back to normal. I also observed that young people from aged 25 and above were coming to check their blood sugar and blood pressure and it was elevated. I became concerned and I knew one of the causes was stress. The rate of processed food and sugar containing snacks and drinks is in the high. Also drugs we take that has a several side effects and people are becoming aware of this . We want to stop the increase of sicknesses cost by lifestyle .

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1.To people Live better and Live longer 2. Prevent old people sickness at young and old age (eg hypertention, diabetes, Dementia) 3 Manage stress and boost sleep 4. Relieve hormonal imbalances, PCOS symptoms, mensural cramps 5. Help prevent alcohol induced liver disease and alcohol intoxication. 6. Help maintain a sharp eyes, mind and brain 7. Help relieve arthritis pain and body pain 8. Help regulate blood pressure and blood sugar 9 help relaxation 10. Help relieve ulcer and acid reflux

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

The target beneficiaries of our products are : 1. People who work a 9 to 5 ( ages 20 to 55) 2 people diagnosed of hypertension, diabetes ( ages 25 and above ) 3. People that want to loose weight 4. Young People from ages 18 and above 5. Children from ages 5 and above 6. People that drink alcohol ( ages 18 and above )

01.05 When was your company established?

2023-02-10

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

There are no other owners . I am the sole owner of the company

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.instagram.com/reel/C7jFuMENzTs/?igsh=bmlqczcxeHl0aXUz

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

1 - Strongly Disagree

02.01.02 No poverty - Justification for my startup

As a start up we currently have 4 staff and because we are manufacturing we have the capacity to employ over 200 people. There by reducing unemployment and poverty.

02.02.01 My startup contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification for my startup

As a start up , we have reduced hunger from 4 families already . We know we can affect more families when we expand.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Our products are wellness and Lifestyle products. We formulated our products to help people life a more healthy life from inside out. The more people drink our teas , the better they feel and more healthy they are. We currently work with pharmacies like medplus to help educate people the importance of living a healthy lifestyle from what they eat and drink everyday. Our quote goes like this . If you don't take your food as medicine, you will take medicine as food. We believe strongly that health and well being starts from what you eat and drink . That's why we formulated products that can help people achieve their health goals .

02.04.01 My startup contributes to the Quality education goal

6

02.04.02 Quality education - Justification for my startup

Our company is focused on promoting health education . We educate and support institutions to educate students, organizations about the importance of living a healthy lifestyle. This can help prolong their lives. This can be done by watching what they eat and drink .

02.05.01 My startup contributes to the Gender equality goal

2

02.05.02 Gender equality - Justification for my startup

We as a company support gender equality that is why we give opportunities to both male and female. Recognition is based on performance sole .

02.06.01 My startup contributes to the Clean water and sanitation goal

2

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

As a startup we have the opportunity to not just employ people there by giving jobs and reducing unemployment rate , we also train our staff on new skills to enable them meet up KPIs and discharge their jobs appropriately. This also adds value to them and increases their portfolio. This further increases the number skilled workers in the country and also adds to the growth of the economy.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

We have plans to build the latest tea manufacturing plant and farm in Africa . The current one is in Senegal but we can beat that . This will promote sustainable industrialization in the country. We are bend on innovating new products , proving more health solutions to millions of people in Africa.

02.10.01 My startup contributes to the Reduced inequalities goal

2

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

2

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

1 - Strongly Disagree

02.12.02 Responsible consumption and production - Justification for my startup

Our products promote sustainable consumption and production as we tend to produce millions of tea for Africa consumption. We currently have hundreds of consumers and as the demand increases. We are set to increase production.

02.13.01 My startup contributes to the Climate action goal

2

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

2

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

2

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

2

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

3

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

1 - Strongly Disagree

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

Our products are herbal teas. Herbal teas has been around for a very long time. But we have observed that most companies produce these teas with a lot of addictive infused in them and being highly processed they loose their natural effects. Our teas are premium because they are potential plant teas . Formulated from natural ingredients. We source our raw materials from farms across Nigeria. We started this company because we see a need . People, I mean young people at 25 years and above are coming down with elevated blood pressure and blood sugar. This is due to two major factors, stress and food . Because of how hard people need to work now due to the new economic changes, inflation etc . People need to work twice as hard to make ends meet forgetting their health. And because they are too busy to cook proper meals they feed of fast food and junks . Our teas are lifestyle teas that are full of antioxidants, vitamins, minerals that they need daily to maintain a healthy lif

06.09 Competitive Analysis

Our competitors are Bianca tea , Naxa tea .

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

As a female entrepreneur I have inspired so many women to start up a business. I inspired my friend who is a pharmacist to quit her job and start her business. Now her business is paying more than a job she has worked in for 5 years . I was invited to speak at a