Nigeria - Startup under 3 years old

Describe your project or startup in a few words

Jurobe as a project involves using a web platform to render beautifully the most aesthetic and exquisite women dresses, and sell them at a very reasonable price; hence, enabling buyers to get the value for their money; also making them available for all.

01.01 Describe your startup in more detail

Jurobe is a digital boutique startup company founded on the 1st of May, this year, 2024. The company offers the most aesthetic and exquisite women dresses at reasonably cheap prices, hence making exquisite dresses available and reasonably affordable for all women in Nigeria. It also conducts the delivery of customer orders, excellently, speedily, ensuring good customer experience.

01.02 What is the main problem you are trying to solve?

Finding a nice clothe can be quite a hassle sometimes; going from one shop to another in search of a suitable clothe is not something many consider fun, things being a lot worse should the respective shop attendants be impatient; This is where we come in. With us, women can browse through a large quantity of, not just any clothes, but very aesthetic and exquisite ones, beautifully and strategically rendered on the E-platform, and order comfortably, should they find their interest, all at the comfort of their homes, offices, etc... And more to that, these exquisite dresses would also be available to them at very reasonably cheap prices. We are trying to create the Iphone of the fashion industry, where quality and exquisiteness compensates for pricing; where people get what the pay for in value, no overcharging, no undercharging.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

We believe that Jurobe will be of huge value and benefit to the society, and here are why - We offer only the best; Best in exquisiteness and in quality - Since Jurobe is a digital boutique, it is available to all. Websites have the benefit of wide reach, anyone at anywhere can access its contents. This implies that we are not limited geographically, that lovers of quality and exquisiteness can find always find us. - Our pricing strategy is also what people will love us for. due to our wider reach, and the fact that running an e-shop is a lot cheaper than running a traditional shop, we can afford to stay in business while making sure that our customers get the value of every penny they spend on our platform. - People's ability to browse through our large and worthwhile catalogue at their own pace, without having to worry about the patience of an attendant as in a traditional setting, will make happier and more fulfilled customers, as they will have all the time to see what we have.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our target beneficiaries are women who are sensitive to what they wear, and can influence purchase decision. They are mostly women between the age of 15 to 55. We also target their caregivers, who tend to contribute to the purchase of these dresses for them.

01.05 When was your company established?

2024-05-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

The founder of Jurobe, Philip Nzube Emmanuel, is a young nascent entrepreneur. He is an expert in web development and programming, well knowledgeable in technologies such as PHP, SQL(data science), and Blender(a 3D modelling and animation software). He also knows a great deal of digital marketing. He has run and managed some small businesses, and been known as the best customer service personnelle in a setting.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.jurobe.free.nf

01.11 Which industry best describes your project?

e) Secondary commodities (cars and parts, consumer durables and apparel, retail)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

- They say that technology or a machines take away jobs; I disagree; technology creates jobs, the only deal I see is that people are going to have to get smarter and be willing to leave their old jobs to fully tap into this truth that technology doesn't take away jobs technically; literally, yes it does, as more people will not be needed to do the machines' jobs, but, technically, they would have to smarten up and go join the machine building fleet. The one thing I know is that technology shakes up the society a bit, creating room for improvement, it never kills it. Jurobe, our company, will create jobs. We will have a fleet of employees, very smart employees, who will work to bring exquisiteness to the doorstep of the people. Rather than carrying clothes about by the hand, people will have to smarten up and come develope algorithms that will help the masses find the right dresses for them and for the society. So, we will contribute to the end of poverty by creating jobs.

02.02.01 My startup contributes to the Zero hunger goal

2

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

3

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

3

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

2

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

2

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

- Jurobe's presence in Nigeria means an additional job opportunity in the country, because we will need people who will help bring exquisiteness and aesthetics to the doorstep of the masses; people will be needed to manage the system, code the algorithms, pinpoint exquisite dresses, deliver orders, etc. Just as Total's presence in a country means more job opportunity, maybe not as much yet, our presence promises decent jobs to Nigerians. Jurobe's presence will also leads to the economic growth of Nigeria; there will be an increase in the nation's GDP, number of companies, increase labour force, reduce the number of the nation's population living below poverty line, and so many other factors.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

- Our services demand innovation; matter of fact, innovation a is requirement for us, as we will always search for new and better ways to bringing the best to our customers; better algorithms, new technology adoption and ensuring that our platform is up-to-date on the latest of the technologies we use, as these technologies tend to improve speedily, we will not be left behind, better interfaces, improved ways of delivering customer orders, like adopting delivery Drones, etc. With proper funding, we will also make sure that our offices are corporation standard, well built.

02.10.01 My startup contributes to the Reduced inequalities goal

2

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

2

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

2

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

2

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

2

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

2

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

2

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

2

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

5

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

5

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

3

06.08 Justification for my startup

The concept of E-Boutique may not be new, but, our implementation idea is really unique; bringing to the world exquisiteness, on a medium generally accessable to them; and at a reasonably good price. It's taking what was, and making it a lot better, more available to all. There are firms selling good clothes online, however, if the clothes are really good, they tend to be expensive or unaccessible to the general masses. We can be seen as the Toyota of the fashion and textile industry. Before Toyota, there were big companies making good cars, but those cars were expensive and somewhat not very accessible to the general masses; Toyota changed that. They established a system that did not just make cars relatively cheap, but also accessible to all. That's what we are bringing into the Fashion and textile industry, getting the right clothe to the right people, without have them spend all their fortune.

06.09 Competitive Analysis

We have three categories of competitors; The brick-and-mortar boutiques, Established, reputable brands selling many items, including dresses( like Amazon, Jumia, etc), and dedicated websites selling dresses(like Tecovers, etc). Nevertheless, we take a different orientation, though, in the same industry, than these setups. Our model stands out in the sense that, we do not just sell dresses, and have online presence, we sell the best, best in quality, in exquisiteness, in aesthetics, hand picked; and we sell these at reasonably good prices, making them relatively affordable. This makes us unique, our model. Our commitment to making sure that, from the point of rendering to the after-sales, everything we do are so nicely done to meet our standard of fineness.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, Kind of. I did try convincing a lady towards starting her own personal business, because it deemed fitting to her.