Nigeria - Startup under 3 years old

Describe your project or startup in a few words

My project is aimed at improving household food security through organic home gardening. The rise in food prices and the increasing health issues as a result of synthetic chemicals used in growing most of food is a wake-up call to adopt organic gardening

01.01 Describe your startup in more detail

Access to fresh, nutritious farm produce is gradually becoming a challenge as most farm produce spend a long time on the way before getting to the end consumers plus most of these produce are sprayed with harmful chemicals that wreck havoc to our health in the long run. My startup Mianna Naturals, is aimed at helping people live healthy intentionally through organic home gardening. We teach people how to grow food (vegetables, herbs tubers, etc) in their home spaces and also how to recycle household wastes thereby helping the environment and also providing nutritious food for their families.

01.02 What is the main problem you are trying to solve?

The main problem I'm trying to solve is reduction/elimination of the use of harmful chemicals in growing food

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. Household food security 2. Waste recycling 3. Improved health and well-being

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

My start up is aimed at serving families and individuals in urban spaces who want to grow some of their own food

01.05 When was your company established?

2021-08-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Nil

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

1 - Strongly Disagree

02.01.02 No poverty - Justification for my startup

02.02.01 My startup contributes to the Zero hunger goal

6

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

4

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

4

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

3

02.08.02 Decent work and economic growth - Justification for my startup

02.09.01 My startup contributes to the Industry innovation and infrastructure

3

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

3

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

3

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

3

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

3

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

3

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

3

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

3

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

3

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

3

06.02 The product/service represents an entirely new type of product/service.

3

06.03 The product/service could be described as a new technology.

3

06.04 The product/service is an improvement on an existing product or service.

4

06.05 The product/service could be described as an extension of a range of products or services.

3

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

5

06.07 The product/service is a new version of an old product/service.

4

06.08 Justification for my startup

06.09 Competitive Analysis

Farmers but what makes me standout is the fact that not many of these farmers grow food in a healthy way hence I have an edge since I focus on helping people grow food organically.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?