Nigeria - Startup under 3 years old

Describe your project or startup in a few words

Beacon Online Radio is an online radio that provides quality entertainment and enlightenment using cutting-edge technology in the mass media industry.

01.01 Describe your startup in more detail

Beacon Online Radio is a subsidiary of Beacon Media and Communication Services which is a technologically driven firm with expertise in Advertising, Branding, Consulting, Media, and Information Technology. As a branding agency with a background in consultancy, the quest to put our clients' products out there for the public to see what they have to offer drove us into the research that gave birth to Beacon Online Radio, as we were not satisfied with what the other radio stations operating before us were offering. We knew, we didn't have all the funds to establish a regular radio station, so we went the route of online radio, which has more reach and is cheaper to operate. We considered all the limiting factors operating from Nigeria would have contributed and we found a way around all of them.

01.02 What is the main problem you are trying to solve?

We are solving the problem of providing quality entertainment and enlightenment that is devoid of violence, and profanity and that is clean, which is very difficult to find in this time and space.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

We promote good musical talents to our listeners in over 110 countries and counting, making them instant superstars. You get quality entertainment a

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our online radio is aiming to reach young person and adults between the ages of 17 -65 who are technologically inclined and are lovers of music, entertainment and lifestyle

01.05 When was your company established?

2023-02-10

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

None

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.beacononlineradio.com/

01.11 Which industry best describes your project?

i) Communication services (telecommunications, media, interactive services)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

We provide employment opportunities as well as internship opportunities where we train aspiring entrepreneurs for free and equip them with the right skill sets and knowledge to establish their businesses soon and create employment opportunities for other unemployed persons.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

By empowering budding entrepreneurs and employing job seekers, they are able to take care of their dependants and provide food for them to eat. We also engage in awareness programmes on our radio where we educate people on businesses they can do with little or no capital and how to run these businesses, thereby empowering them economically. Finally, by promoting musical artists on our radio, they grow to become successful, employ others and can take care of their families by providing food and other essential amenities.

02.03.01 My startup contributes to the Good health and well-being goal

4

02.03.02 Good health and well-being - Justification for my startup

We inform our listeners about healthy lifestyles and practices to improve their health. Furthermore, in our office, we encourage a lot of walking thereby deliberately keeping certain vital things at trekkable distances, to encourage walking and a healthy life style.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

We keep our listeners informed on the latest trends and events happening around the globe.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

In our organization, men and women are treated equally and given the same opportunities within the organization. We do not discriminate against any gender.

02.06.01 My startup contributes to the Clean water and sanitation goal

3

02.06.02 Clean water and sanitation - Justification for my startup

We keep our listeners on good hygienic practices and on the need to

02.07.01 My startup contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification for my startup

We use off-grid solar energy to power the entire office

02.08.01 My startup contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification for my startup

We ensure we create a very conducive working environment and staff members are adequately paid and compensated for the work they do.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Online radio is an innovative way of having a radio station and our approach is more sustainable catering to over 110 countries and counting.

02.10.01 My startup contributes to the Reduced inequalities goal

5

02.10.02 Reduced inequalities - Justification for my startup

We do not discriminate or encourage any form of discrimination or harassment of any sort in our start-up, in fact it is frowned upon. Everyone is given equal opportunities to thrive.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

We have less than 1% emission of green gas, since we use renewable energy in our office, thereby ensuring that the community we reside in and other communities around us are safe.

02.12.01 My startup contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification for my startup

We encourage this, through sensitization campaigns on our radio.

02.13.01 My startup contributes to the Climate action goal

4

02.13.02 Climate action - Justification for my startup

We keep our listeners informed on the changes in our climate, how it affects them, and how they contribute to it. That aside, we tell them how to go about reducing the impact the much they can.

02.14.01 My startup contributes to the Life below water goal

3

02.14.02 Life below water - Justification for my startup

We encourage and advocate for this, through sensitization campaigns on our radio.

02.15.01 My startup contributes to the Life on land goal

6

02.15.02 Life on land - Justification for my startup

We encourage and advocate for this, through sensitization campaigns on our radio.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

6

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

We encourage and advocate for this, through sensitization campaigns on our radio.

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

We have partnered with several institutions to bring about this by way of advocacy, e.g. Fate Foundation,

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

4

06.02 The product/service represents an entirely new type of product/service.

2

06.03 The product/service could be described as a new technology.

4

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

3

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

Online radio is a modern way of radio compared to the regular radio station. We can stream both audio and live visuals on our social media pages, so listeners get to see what is happening inside our studio. That aside, with the advent of mobile apps, anybody, anywhere can listen to us, while you will need a transistor radio to be able to listen to most traditional radio stations in Nigeria, which are obsolete and have limited reach.

06.09 Competitive Analysis

Most of our competitors are traditional radio stations in Nigeria. We have a low cost of operations we do not need all the heavy equipment needed to run the regular radio stations. We can automate most of our process, thereby allowing us to achieve 24-hour broadcast without the high number of manpower and cost required. We have more reach than they have because we are global and are enlisted on most international radio directories, while a large number of them can only be heard in maximum of three states in Nigeria.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, we encourage female inclusion and train a lot of female interns who grow to become female entrepreneurs in the future.