Nigeria - Startup under 3 years old

Describe your project or startup in a few words

SUNACEL addresses Nigeria’s food crisis by offering a nutritious, culturally authentic, and convenient food solution. Our project focuses on processing farm produces into instant products to curb post harvest loses especially CASSAVA which is at 55% (FAO)

01.01 Describe your startup in more detail

Our first startup is BACH NUUDLES INSTANT ABACHA. It’s a less than 5 minutes instant meal having all you need to make a meal of African Salad in a pack. Bach nUUdles Instant Abacha, developed is an innovative food product designed to tackle post-harvest losses among cassava farmers and promote sustainable food security in Nigeria. This product is a key initiative from our startup, embodying our mission to address food crises through sustainable practices and technological innovation. Other products include; 2. CHOCOLATE CASSAVA CHIPS 3. SUNACEL INSTANT MOI-MOI 4. INSTANT AKARA For Economic Empowerment: Supporting local farmers and creating new market opportunities for farm products help stabilize and grow the local economy. Economic empowerment leads to more resilient communities and promotes sustainable development. For Health and Nutrition: Offering a nutritious food option that is both convenient and affordable addresses malnutrition and improves public health outcomes.

01.02 What is the main problem you are trying to solve?

According to unicef, 4 children suffer malnutrition/day and also there is 47% increase in food insecurity. Not to forget that Nigeria is the largest producers of cassava in the world having a whooping 55% post harvest lost and stop we are not near the first 20 exporters (FAO) All these food crisis leads to less processing of our food into long shelf nutritious yet convenient products. Post-Harvest Losses: Transforming cassava into a shelf-stable product to reduce spoilage and wastage. 2. Economic Instability for Farmers: Providing a stable and increased income for cassava farmers through value-added processing. 3. Food Insecurity: Enhancing food availability by extending cassava’s shelf life and creating new market opportunities. 4. Nutritional Deficiency: Offering a nutritious, convenient food option to combat malnutrition. 5. Environmental Impact: Promoting sustainable agricultural and manufacturing practices to minimize ecological footprints.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. Extended Shelf Life: Our products has a longer shelf life compared to locally made products substainably sourced, reducing spoilage and waste. 2. Nutritional Value: It is enriched with essential nutrients, ensuring a healthier option for consumers. 3. Convenience: The instant preparation makes it quick and easy to prepare, catering to busy lifestyles and reducing cooking time. 4. Hygienic Packaging: Eco-friendly packaging ensures better hygiene and reduces contamination risks associated with open-market products. 5. Affordable: Our products are all less than $1 retail price

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

The target audience for our product using our first product as reference (Bach Nuudles instant Abacha) includes Nigerians in disapora, busy urban dwellers, health-conscious consumers, low-income families seeking affordable nutrition, and cassava farmers looking for stable income opportunities.

01.05 When was your company established?

2022-06-21

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

**Favour Chinedu: Co-Founder of Bach and Moen Ltd** Favour Chinedu, the co-founder of Bach and Moen Ltd, is a dynamic professional with extensive expertise in media marketing, social media marketing, graphics design, and management. With a keen eye for design and a strategic mind for marketing, she has successfully led numerous campaigns that have significantly enhanced brand visibility and engagement. Her skills in media marketing encompass creating compelling content and leveraging various media platforms to effectively communicate the brand's message. In social media marketing, Favour excels at building and managing online communities, crafting targeted strategies to boost follower engagement, and driving customer acquisition. As a proficient graphics designer, Favour combines creativity with technical skills to produce visually appealing and impactful designs. Her management capabilities ensure that all marketing initiatives are executed seamlessly, fostering collaboration and e

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.instagram.com/bachnuudlesabacha?igsh=NTJpaGlkbzFrY2Qw&utm_source=qr

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

6

02.01.02 No poverty - Justification for my startup

1. Economic Empowerment of Farmers: By transforming cassava into Bach nUUdles Instant Abacha, you provide farmers with a stable income, reducing their vulnerability to economic fluctuations and enhancing their livelihoods. 2. Job Creation: The production, processing, and distribution of Instant Abacha create numerous job opportunities, contributing to local economic development and poverty reduction. 3. Value Addition: By adding value to raw cassava, your startup increases the profitability of this staple crop, ensuring farmers receive better prices for their produce, thereby lifting them out of poverty. 4. Sustainable Income Streams: Encouraging sustainable agricultural practices and supporting local sourcing ensures long-term economic stability for farming communities, promoting self-sufficiency and resilience against poverty.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Reduction of Food Waste: By processing cassava into a shelf-stable product, you significantly reduce post-harvest losses, ensuring more food reaches consumers. 2. Increased Food Availability: Extending the shelf life of cassava products helps maintain a steady supply of nutritious food throughout the year. 3. Nutritional Value: Instant Abacha provides essential nutrients, helping to combat malnutrition and improve dietary health. 4. Economic Stability for Farmers: By creating a reliable market for cassava, farmers can invest in better agricultural practices, increasing overall food production. 5. Affordable Food Options: Providing a low-cost, nutritious food option makes healthy eating accessible to low-income families, addressing food insecurity. 6. Sustainable Agricultural Practices: Encouraging sustainable farming techniques ensures long-term food production and soil health. 7. Community Empowerment: This strengthen communities Economically against hunger and scarcity.

02.03.01 My startup contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification for my startup

Nutritional Value: Instant Abacha is rich in essential nutrients such as carbohydrates, fiber, and vitamins, which contribute to a balanced diet and improved health outcomes. 2. Reduction in Malnutrition: By providing an affordable and nutritious food option, you help combat malnutrition, a significant health issue in many parts of Nigeria. 3. Food Safety and Hygiene: Hygienic packaging and standardized processing methods ensure the product is safe to consume, reducing the risk of food borne illnesses. 4. Accessibility (6): Making nutritious food easily accessible to urban and rural populations supports better dietary habits and overall health. 5. Economic Stability (5): Supporting farmers with stable incomes allows them to afford better healthcare and living conditions, indirectly improving health and wellbeing. 6. Reduced Dependence on Processed Foods (5): Offering a healthy alternative to highly processed foods helps mitigate health issues related to poor diet (Obesity).

02.04.01 My startup contributes to the Quality education goal

4

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

5

02.05.02 Gender equality - Justification for my startup

Presently we have a database of 45% female cassava farmers. Economic Opportunities for Women: By creating jobs in the production, processing, and distribution of Instant Abacha, your project can provide employment opportunities for women, promoting economic independence. 2. Empowerment of Female: Supporting local cassava farmers includes female farmers, contributing to their financial stability and empowerment. 3. Inclusive Workplace: Promoting a diverse and inclusive workplace culture where women have equal opportunities for advancement can enhance gender equality. 4. Community Impact: Economic empowerment and improved nutrition indirectly support better health and education outcomes for women and girls in the community.

02.06.01 My startup contributes to the Clean water and sanitation goal

2

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

4

02.08.02 Decent work and economic growth - Justification for my startup

02.09.01 My startup contributes to the Industry innovation and infrastructure

5

02.09.02 Industry innovation and infrastructure - Justification for my startup

Factory is built to make these ready to eat foods in a recycle footprint Where no by products are wasted down to the sewage which will be used in energy production that would power some appliances in the factory if not all appliances.

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification for my startup

We are addressing the excess loss in our farm produces due to lack of processing commercial companies and factories. By being a lead processor of farm produces like cassava, that’s being responsible enough. No wastage of products and increased shelf life to reduce spoilage. The market is high while supply is low Hence a responsible consumption and production sets in

02.13.01 My startup contributes to the Climate action goal

6

02.13.02 Climate action - Justification for my startup

Less carbon is emitted into the atmosphere that deplete the ozone layer takes place when we have more vegetation and crops that use up the carbons in the soil in producing their food and those carbons absorbed by the plants stem and leaves. For cassava, it’s a 12% upwards reduction

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

4

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

2

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

3

06.02 The product/service represents an entirely new type of product/service.

6

06.03 The product/service could be described as a new technology.

6

06.04 The product/service is an improvement on an existing product or service.

3

06.05 The product/service could be described as an extension of a range of products or services.

4

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

5

06.07 The product/service is a new version of an old product/service.

2

06.08 Justification for my startup

Our uniqueness is increasing the staple food table of instant organic foods for Al and this is new to our economic and feeding space. People living far away from where these local foods are available but because they are far away from the hinterlands, they can’t access these foods hygienically and conveniently

06.09 Competitive Analysis

The local market sellers are our main potential competitors

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, through modern agricultural seminars and trainings on machineries.