Nigeria - Startup under 3 years old

Describe your project or startup in a few words

mi'lish meal is borne out of the need to satisfy the unsatisfied cravings for good food in Cross river and akwa ibom State also, we deal on everything relating to food, from food content creation,food sales, food recipe ebook etc

01.01 Describe your startup in more detail

milish meals which incorporates food services and delivery as well as online coaching all centered around healthy eating. I moved to the City of Calabar upon getting my admission into unical in 2017, while in the city I observed and experienced from the restaurants and bukas coupled with reviews from individuals that access to well cooked food was a rare find in the city, this was the major drive for the birth of mi'lish meals and the other being my love for cooking. Mi'lish meals at the moment is not just centred on food delivery alone even at it's formative stage, the business capitalises on it's 17000 Facebook followers which was gained within a year of it's creation to sensitise and educate followers on food health,food recipes and kitchen tips as well as sales of our food recipe ebook for customers with interest to explore and learn. Our priority at mi'lish meals is to satisfy our customers food cravings by preparing meals to their specifications that's considering their health

01.02 What is the main problem you are trying to solve?

Mi'lish meals is borne out of the unmet satisfaction for good, well cooked,health safe, easily accessible and affordable food for the inhabitants in the city. That's taking into consideration our customers specifications on preparing the meal which could include health or dietary needs.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Customers who over the years of patronising us have had one major thing to say, we satisfied the food cravings and not just satisfying but we considerd their varying interests on how this meals should be prepared thereby giving them a front row seat in the kitchen but without being in the kitchen.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Mi'lishmeals customer characteristics within the 1 year of it's existence is one within the class of individuals between ages 18 to 50 such as customers with a social media presence and customers in the higher institutions university of Calabar and cross river state University and workers in offices and banks who patronise us for the freshly well cooked meals we provide to them.

01.05 When was your company established?

2022-12-09

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

The business is a partnership business, and my partner and I are grounded and skilled in culinary necessities with a 3 to 4 years in the act of cooking and still open to learning more skills and gaining more experience.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.facebook.com/profile.php?id=100088411787711&mibextid=JRoKGi

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

6

02.01.02 No poverty - Justification for my startup

According to the United nations poverty is explained as follows "Poverty entails more than the lack of income and productive resources to ensure sustainable livelihoods. Its manifestations include hunger and malnutrition, limited access to education and other basic services, social discrimination and exclusion, as well as the lack of participation in decision-making." We at mi'lish meals are aware of the economic situation of an average Nigeria hence why prices on our menu do not deprive the average Nigeria access to nutritious meals and also have a decisive say on how this meals are prepared to maintain their healthy living. Furthermore, our business has a vision for philanthropic exploits in the coming years and we have started practicing this in various ways such as giving discounts to our customers, more value rendered for each services.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

At mi'lish meals, food nutrition is our priority for every order we believe it is of greater importance to our customers health, hence why we base our service on the specifications of our customers taking into consideration of their health and nutritional needs. Out ingredients are naturally sourced from local farmers and in return we give our biodegradable wastes to them to help improve agriculture.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

We give access to well prepared and nutritious meals to our customers taking into consideration their health and nutritional needs.

02.04.01 My startup contributes to the Quality education goal

3

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

3

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

2

02.06.02 Clean water and sanitation - Justification for my startup

Our environment is our biggest partner therefore we take care of and manage it well.

02.07.01 My startup contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Mi'lish meals looks to accommodate a wide variety of personnel's for th various services we offer and as such creat employment.

02.09.01 My startup contributes to the Industry innovation and infrastructure

3

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

We encourage gender equality look to always working in that direction.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

We consider our immediate environment in operations of our services and work towards sustainability.

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

We as a food service company encourage production and consumption and believe with proper balance the society will be healthy.

02.13.01 My startup contributes to the Climate action goal

4

02.13.02 Climate action - Justification for my startup

As a food service we play our part in protecting our immediate environment through working towards solar energy and encouraging recycling.

02.14.01 My startup contributes to the Life below water goal

2

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

Through partnership with local farmers that's buying their farm produce and providing them biodegradable waste we promote agriculture and the environment.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Mi'lish meals as an establishment is a business for all to be employed irrespective of who they are because at mi'lish meal we are united by our values.

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

We are at mi'lish meals take our immediate society into our business considerations because they the society make us what we are and as such we have to give back to them we are fully dedicated to poverty alleviation by making our meal prices pocket friendly and affordable, we do look to in the nearest future to develop the society most importantly the girl child through sensitisation and offering aide.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

4

06.02 The product/service represents an entirely new type of product/service.

4

06.03 The product/service could be described as a new technology.

4

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

6

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

What makes our startup special is how special we make every customer order. In food service on average is made up of restaurants that offer ready made meals to customers without considering their tastes or need thereby resulting in a mixed review due to difference is preference among customers. At mi'lish meals every meal are freshly made to the taste, and preference of our customers

06.09 Competitive Analysis

Considering the services we offer which is preparing meals upon customers order and on customers specifications taking into consideration their health status and food tolerance we do come to a conclusion that our direct competitors are also SMEs like us by individuals venturing in the food delivery business and not major business like crunchies, crispy chicken,chicken Republic and bukas that do not offer the services base at the moment. Indirectly our competitors such as fast food establishment and restaurants like crunchies, crispy chicken etc. The strengths of this category of our competitors are their large customer base and popularity but there is an endemic presence of negative reviews on the services they render such as poor seasoning and taste of their foods and the increased price of their services due to their VAT charges. This give milish meals an advantage to capitalise on with proper funding to be gotten from the grant.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, as we progress and expand our organisation we intend to employ female staffs as well nurture female entrepreneurs around us.