Nigeria - Startup under 3 years old

Describe your project or startup in a few words

Dealer in wholesale of groceries, laundry agents, provisions and foodstuff.

01.01 Describe your startup in more detail

Sales of fast moving consumer goods in wholesale prices.

01.02 What is the main problem you are trying to solve?

Direct distribution from the company requires huge capital and I'm unable to provide it

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

It provides ease of purchase for retailers. It also provides everyday products to run household, so it make livelihood easy

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Retailers and consumers. Every household

01.05 When was your company established?

2023-03-10

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

No other owners

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.linkedin.com/in/olanrewaju-lateefat-7970351b9

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

7, retailers and consumers are able to buy goods with little capital and at cheaper prices.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Easy access to foodstuff

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Up to date products are being sold. Expired products are prohibited in my shop.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

Giving ideas and sharing knowledge with other females that wish to start up the same business.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

My shop is opened to females of all ages to learn

02.06.01 My startup contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification for my startup

Sales of clean and purified water to consumers

02.07.01 My startup contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Start up from lower stage just to learn the chain of the business and thrift contribution to expand business

02.09.01 My startup contributes to the Industry innovation and infrastructure

2

02.09.02 Industry innovation and infrastructure - Justification for my startup

Nil

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Easy for female and low income earners to start

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

Easy access to fast moving consumer goods

02.12.01 My startup contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification for my startup

Provide avenue for low income earners to purchase at cheaper rate

02.13.01 My startup contributes to the Climate action goal

2

02.13.02 Climate action - Justification for my startup

Nil

02.14.01 My startup contributes to the Life below water goal

2

02.14.02 Life below water - Justification for my startup

Nil

02.15.01 My startup contributes to the Life on land goal

4

02.15.02 Life on land - Justification for my startup

Nil

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

2

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

5

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

Fast moving consumer goods are used by all households.

06.09 Competitive Analysis

Bigger distributor, but I sell in smaller quantities to retailer and it reduces their logistic course when sourcing from a far place. Also, it makes retailer transact with little capital.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, empowering young females with the help of my religious organization