Nigeria - Startup under 3 years old

Describe your project or startup in a few words

SafeMom is a healthtech startup that solves the problem of high rate of maternal mortality across the world by connecting healthcare providers to expectant mothers in need of their services and through sales of maternal health kits.

01.01 Describe your startup in more detail

SafeMom is a healthtech startup that solves the problem of high rate of maternal mortality across the world. At SafeMom, we connect healthcare providers to expectant mothers in need of their services through a user-friendly digital solution that provides: 24/7 access to healthcare experts, educational resources on pregnancy, childbirth, and postpartum. and support groups that connects pregnant women to other expectant mothers within their community or geographical region. We also sell maternal health kits to these expectant mothers.

01.02 What is the main problem you are trying to solve?

We are solving the high rate of maternal mortality that occurs due to inadequate access to healthcare providers/services, financial constraints, inadequate knowledge about pregnancy wellness, cultural and language barriers.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Safemom is easily accessible within Nigeria, we break the language and cultural barrier, we also provide maternal health kits according to the preference of our consumers when requested, we also provide knowledge on pregnancy wellness.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

SafeMom is aimed at expectant mothers/pregnant women, husband and relatives/caregivers of these expectant mothers, community and religious leaders, healthcare organisations and providers.

01.05 When was your company established?

2022-10-31

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

5

01.08 Among the other owners, how many are female?

2

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Saanumi Joshua Oluwaseun is the Chief Financial Officer Abdulkhaliq Abdulrasaq Olanrewaju: is the Chief Product Officer Bukola Awowole: Chief Marketing Officer Abah Marquis - Chief Technology Officer

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.safemom.net/

01.11 Which industry best describes your project?

f) Healthcare (healthcare equipment and services)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

SafeMom contributes to "No Poverty" by providing essential maternal health services that reduce the financial burden on expectant mothers. By offering free or low-cost prenatal and postnatal care, SafeMom ensures that women from low-income communities have access to vital healthcare, which prevents costly complications during pregnancy and childbirth. SafeMom's educational programs empower mothers with knowledge about nutrition, hygiene, and childcare, enabling them to make informed decisions that improve their family's health and economic stability. By fostering healthier pregnancies and reducing medical expenses, SafeMom directly addresses poverty and enhances the overall well-being of families in Lagos.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

SafeMom contributes to zero hunger by promoting improved nutrition and food security among expectant mothers and their families. Through its educational programs, SafeMom provides vital information on prenatal nutrition, breastfeeding, and healthy eating practices, ensuring that mothers and their children receive essential nutrients for healthy development. The organization also collaborates with local agricultural initiatives to support sustainable food production and access to nutritious foods. By empowering mothers with knowledge and resources, SafeMom helps to break the cycle of malnutrition and food insecurity, fostering healthier communities and promoting sustainable agriculture practices in Lagos. This holistic approach not only supports maternal and child health but also strengthens the community's capacity to achieve long-term food security.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

SafeMom significantly contributes to "Good Health and Well-Being" by ensuring healthy lives and promoting well-being for pregnant women and their families. SafeMom provides vital prenatal and postnatal care through its network of healthcare professionals, ensuring that mothers receive comprehensive medical attention. The organisation educates expectant mothers on essential health practices, including nutrition, hygiene, and mental health, empowering them to make informed decisions about their well-being. SafeMom's community outreach programs offer regular health screenings, immunizations, and maternal health kits, addressing common health issues and preventing complications. By fostering a supportive environment and offering continuous health education, SafeMom enhances the overall health outcomes for mothers and their children, ensuring healthier lives and promoting well-being for all at every stage of life.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

SafeMom contributes to quality education by providing inclusive and equitable educational resources to expectant mothers and their families. Through workshops and community outreach programs, SafeMom educates mothers on prenatal and postnatal care, nutrition, and child development. These educational initiatives empower mothers with the knowledge and skills necessary to ensure their own health and the well-being of their children. SafeMom collaborates with local schools to integrate maternal health education into the curriculum, promoting lifelong learning opportunities. By addressing health literacy and supporting educational growth, SafeMom ensures that mothers and their families are better prepared to lead healthy, informed lives, thereby fostering a cycle of continuous learning and improvement in the community.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

SafeMom contributes to gender equality by actively empowering women through comprehensive maternal health education and support. By providing prenatal and postnatal care resources, SafeMom ensures that women have access to the information and services needed for safe pregnancies and healthy childbirths. Additionally, SafeMom offers workshops and training programs that educate women on their rights, health, and well-being, fostering self-advocacy and informed decision-making. We also work to break down gender barriers in healthcare by training female healthcare professionals and supporting women in leadership roles within the community. SafeMom’s initiatives promote gender equality by ensuring women are equipped with the knowledge, skills, and support necessary to thrive, both during pregnancy and beyond. By empowering women, SafeMom contributes to creating a more equitable society where women and girls can achieve their full potential.

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

SafeMom contributes to clean water and sanitation by integrating essential hygiene education and sanitation practices into its maternal health programs. Recognizing the critical role that clean water and proper sanitation play in maternal and child health, SafeMom provides expectant and new mothers with information on safe water practices, the importance of handwashing, and the use of sanitary facilities. SafeMom distributes maternal health kits that include items such as water purification tablets, soap, and sanitary pads, ensuring that mothers and newborns have access to clean water and proper hygiene materials. Through community workshops, SafeMom educates families on the importance of maintaining clean living environments and how to access and use safe water sources. These efforts help prevent waterborne diseases and improve overall health outcomes for mothers and children. By prioritizing clean water and sanitation, SafeMom supports healthier pregnancies and contributes to the w

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

SafeMom contributes to "Decent Work and Economic Growth" by empowering women with skills and opportunities that promote economic independence and sustainable livelihoods. Through our maternal health programs, we provide training in healthcare, nutrition, and small-scale entrepreneurship to expectant and new mothers, enabling them to start their own businesses or secure employment in their communities. SafeMom employs local health workers and community mobilizers, creating job opportunities and fostering economic growth within underserved areas. By promoting the use of local resources and partnerships, we ensure that the economic benefits of our initiatives are retained within the community, contributing to local development and resilience. SafeMom also advocates for improved working conditions and fair wages for healthcare professionals, ensuring that they receive the support and compensation they deserve. Our initiatives help bridge the gap in healthcare services while simultaneousl

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

SafeMom contributes to Industry, Innovation, and Infrastructure by leveraging technology to enhance maternal health services. Our platform integrates telemedicine and mobile health solutions, providing remote access to healthcare professionals for pregnant women in underserved areas. This approach builds resilient healthcare infrastructure, ensuring that critical maternal health services are accessible to all, regardless of location. SafeMom also promotes innovation by continuously developing and integrating new digital tools and health technologies, improving the efficiency and effectiveness of maternal care. Additionally, we collaborate with local health facilities to upgrade their capabilities and training, fostering sustainable industrialization in the healthcare sector and contributing to overall community health resilience.

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

SafeMom contributes to "Reduced Inequalities" by focusing on providing equitable access to maternal health services and information regardless of socioeconomic status or geographic location. We address disparities by reaching out to marginalized communities, including rural areas and urban slums, where access to healthcare is limited. Our initiatives prioritize inclusivity and diversity, ensuring that vulnerable populations, such as indigenous groups and low-income families, receive the support they need. We collaborate with local healthcare providers and community organizations to tailor our programs to meet the specific needs of these populations, fostering trust and engagement. SafeMom also advocates for policy changes that promote equitable healthcare access and address systemic barriers to maternal health. By raising awareness about the importance of gender equality and women's empowerment in health decision-making, we strive to create a more equitable healthcare system.

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

SafeMom contributes to "Responsible Consumption and Production" by promoting sustainable healthcare practices and efficient resource use. Our platform encourages the adoption of eco-friendly medical supplies and equipment, ensuring that products used in maternal care are sustainably sourced and produced. We partner with suppliers who prioritize environmental responsibility, reducing waste and promoting the circular economy. Additionally, SafeMom educates mothers on sustainable health practices, including nutrition and waste reduction, fostering a culture of responsible consumption. By optimizing the supply chain for maternal health services, we minimize the environmental impact of healthcare delivery and support the broader goal of sustainable development in our communities

02.13.01 My startup contributes to the Climate action goal

4

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

4

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

4

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

SafeMom contributes to "Peace, Justice, and Strong Institutions" by promoting inclusive and equitable healthcare services that foster trust and stability within communities. By providing maternal health services and education to underserved populations, we help reduce health-related inequalities that can lead to social unrest and conflict. Our programs emphasize transparency, accountability, and community involvement, ensuring that all stakeholders have a voice in shaping healthcare initiatives. This inclusive approach helps build trust between communities and healthcare providers, contributing to stronger, more resilient institutions. SafeMom also advocates for policies that protect women's health rights and promote gender equality, ensuring that all women have access to safe and respectful healthcare. By working closely with local governments and NGOs, we aim to strengthen healthcare systems and institutions, making them more responsive and effective.

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

SafeMom contributes to "Partnerships for the Goal" by actively collaborating with a diverse range of stakeholders, including healthcare providers, community organizations, NGOs, and government agencies. These partnerships enhance the implementation of maternal health initiatives by pooling resources, knowledge, and expertise. By working together, SafeMom and its partners create a comprehensive support system for expectant mothers, ensuring they receive the necessary care and information. Moreover, SafeMom participates in global forums and networks to share best practices, learn from other initiatives, and advocate for policies that support maternal health. This collaborative approach fosters a unified effort towards sustainable development, amplifying the impact of maternal health programs and contributing to the broader goals of global health and well-being.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

4

06.02 The product/service represents an entirely new type of product/service.

4

06.03 The product/service could be described as a new technology.

3

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

6

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

2

06.08 Justification for my startup

SafeMom is at the forefront of innovation in maternal health care. While other platforms exist, such as Babymigo and Preggify, SafeMom differentiates itself by providing maternal health kits alongside personalized, AI-driven health recommendations and community support. This represents an entirely new type of product/service. The integration of AI for personalized care and the provision of health kits is a new technology that enhances the traditional maternal care model. Our service improves upon existing solutions by offering holistic support that includes real-time consultations, health education, and essential supplies. SafeMom extends the range of services in the maternal health space, addressing unmet needs such as direct provision of health kits and personalized care. This approach responds to demands for integrated and accessible maternal health support that other products/services have not fully satisfied.

06.09 Competitive Analysis

SafeMom's main potential competitors include Babymigo and Preggify, both of which focus on maternal health and well-being. What sets SafeMom apart is its unique offering of maternal health kits, which are integral to our service. These kits contain essential items for prenatal and postnatal care, addressing critical needs that our competitors do not cover. SafeMom goes beyond providing information and connects pregnant women directly with healthcare professionals, ensuring they receive personalized care and support. Our platform emphasizes user-friendly interfaces and robust customer support, facilitating seamless interactions and trust-building. Moreover, SafeMom's commitment to affordability and accessibility enhances its appeal, making maternal healthcare more inclusive and sustainable. By innovatively integrating maternal health kits into our service model, SafeMom stands out as a comprehensive solution that combines convenience, affordability, and personalized care to meet the div

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, SafeMom is actively promoting the role of female entrepreneurs within our community. We organize workshops and training sessions focused on entrepreneurship skills specifically tailored for women. These workshops cover topics such as business planning, financial management, and marketing strategies to equip female entrepreneurs with essential skills. We also collaborate with local women's business networks and organizations to create networking opportunities and mentorship programs. SafeMom hosts events that showcase successful female entrepreneurs as role models, inspiring others to pursue their entrepreneurial ambitions. Additionally, we actively seek partnerships with female-led businesses and suppliers, prioritizing diversity and inclusion in our supply chain. Through these initiatives, SafeMom aims to empower women economically and socially, fostering an environment where female entrepreneurs can thrive and contribute meaningfully to the community's economic growth