Nigeria - Startup under 3 years old

Describe your project or startup in a few words

Active and Valuable Ltd: Connecting urban consumers with fresh, affordable foodstuffs sourced directly from local farmers, fostering community growth and sustainability.”

01.01 Describe your startup in more detail

Active and Valuable Ltd is a startup dedicated to revolutionizing the way urban areas access African foodstuffs. We establish direct partnerships with local farmers across various regions to source a diverse range of fresh, organic produce. Our model eliminates middlemen, ensuring fair prices for both farmers and consumers. We prioritize sustainability by reducing food miles and supporting local agriculture. Our online platform and delivery service make it convenient for city dwellers to purchase healthy, affordable food while contributing to the empowerment of farming communities.”

01.02 What is the main problem you are trying to solve?

The main problem Active and Valuable Ltd aims to solve is the **inefficiency and inaccessibility** of fresh, local African foodstuffs in urban markets. We address the challenges of **high costs**, **limited variety**, and **lack of freshness** due to lengthy supply chains that include multiple intermediaries. By partnering directly with local farmers, we ensure a **steady supply of diverse, organic produce** at **fair prices**, while also **supporting local economies** and **promoting sustainable farming practices**. Our solution reduces food miles, **enhances food security**, and provides urban consumers with **healthier food choices**.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Active and Valuable Ltd offers several key benefits: 1. Direct Farm-to-Table Model: We reduce the supply chain, ensuring that consumers receive the freshest produce possible while also providing farmers with a fairer share of the profits. 2. Affordability: By eliminating middlemen, we are able to offer competitive pricing, making healthy, organic foodstuffs more accessible to a wider urban population. 3. Sustainability: Our business model supports sustainable agriculture by promoting local farming and reducing carbon emissions associated with long-distance transportation of goods.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Active and Valuable Ltd's products and services are aimed at serving: 1. Urban Consumers: Individuals living in cities who seek fresh, organic, and affordable African foodstuffs like fresh Palm oil, Melon, Ogbono etc but face challenges due to urbanization and busy lifestyles. 2. Local Farmers: Small-scale farmers who benefit from direct access to the urban market, ensuring fair compensation and sustainable livelihoods. 3. Environment: Our approach promotes environmental sustainability by reducing food miles and supporting eco-friendly farming practices. My targeted beneficiaries are all household.

01.05 When was your company established?

2023-06-05

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Business Strategist: Another owner brings a wealth of experience in business development and strategy, having successfully scaled several startups in the past. He also have a tech-savvy skills specialising in creating user-friendly digital platforms that connect producers and consumers efficiently.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.facebook.com/Star.DeliteFood?mibextid=ZbWKwL

01.11 Which industry best describes your project?

b) Materials (agriculture, fishing, chemical products, construction materials, containers and packaging, metals and mining, paper and forest products)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

African Harvest contributes to the goal of no poverty by: 1. Empowering Farmers: By purchasing directly from local farmers at fair prices, we help increase their income, which can lift them out of poverty. 2. Creating Jobs: Our operations in urban areas create new jobs in logistics, sales, and customer service, contributing to economic growth. 3. Affordable Nutrition: We make nutritious food more accessible to low-income urban consumers, improving health and reducing poverty-related issues.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Active and Valuable Ltd strongly contributes to the goal of zero hunger by: 1. Enhancing Food Accessibility: We bridge the gap between rural food production and urban demand, ensuring a consistent supply of affordable, nutritious foodstuffs to urban populations. 2. Supporting Local Agriculture: Our direct partnerships with farmers help stabilize food production and encourage sustainable agricultural practices, which are essential for long-term food security. 3. Reducing Food Waste: By optimizing the supply chain, we minimize food spoilage and waste, ensuring more food reaches those who need it most.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

By providing fresh and healthy food to the customers.

02.04.01 My startup contributes to the Quality education goal

3

02.04.02 Quality education - Justification for my startup

Much

02.05.01 My startup contributes to the Gender equality goal

4

02.05.02 Gender equality - Justification for my startup

Gives jobs to both male and female.

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

None

02.07.01 My startup contributes to the Affordable and clean energy goal

5

02.07.02 Affordable and clean energy - Justification for my startup

None

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Provide job opportunities.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

From our waste management strategies we contribute to industrial innovation.

02.10.01 My startup contributes to the Reduced inequalities goal

5

02.10.02 Reduced inequalities - Justification for my startup

None

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

Jobs are created both in rural and urban communities.

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

Much

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

We protect the environment

02.14.01 My startup contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification for my startup

None

02.15.01 My startup contributes to the Life on land goal

3

02.15.02 Life on land - Justification for my startup

Much

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Much

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

Much

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

2

06.04 The product/service is an improvement on an existing product or service.

6

06.05 The product/service could be described as an extension of a range of products or services.

6

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

6

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

Correct

06.09 Competitive Analysis

Other businesses that deals with buying and selling of foodstuffs.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, by Networking Events: Creating platforms for female entrepreneurs to connect, share experiences, and collaborate on business ventures.