Nigeria - Startup under 3 years old

Describe your project or startup in a few words

Med with Cred Ltd is a health promotion company designed to help individuals make better-informed health decisions. Our mission is to empower individuals and businesses by providing evidence-based health information

01.01 Describe your startup in more detail

Med with Cred Ltd is a health promotion company designed to help individuals make better-informed health decisions. We operate with a three-fold structure focusing on content creation, digital marketing, and merchandise production to promote health. Our mission is to empower individuals and businesses by providing evidence-based health information, fostering awareness through impactful campaigns, and facilitating the growth of health businesses. We envision a world where every individual has access to reliable health information and healthcare, and healthcare organizations are well represented digitally.

01.02 What is the main problem you are trying to solve?

We are addressing the problem of low health literacy worldwide. According to the WHO, 25% to 75% of adult populations have limited health literacy, leading to poorer health outcomes. People with lower health literacy are more likely to have chronic illnesses, use emergency services, and engage less in preventive health behaviors. Our aim is to educate the population to influence better-informed health decisions and improve the discoverability of healthcare organizations.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

High-Quality Health Content: We deliver evidence-based health information through our YouTube channel and other platforms, influencing better health decisions and improving health outcomes. Digital Marketing Expertise: We enhance the online presence of health businesses through comprehensive digital marketing strategies, including SEO, social media marketing, content marketing, and email marketing. Engaging Health Merchandise: We produce fashionable and meaningful health merchandise that raises awareness and promotes healthy lifestyles, serving as conversation starters about health and well-being.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

General Public: Individuals seeking reliable health information and advice to make better-informed health decisions. Health Businesses: Organizations that provide healthcare services and need to improve their online presence to reach more people in need of their services. Health Professionals and Influencers: Collaborators who can amplify health promotion initiatives and engage with our content to educate the public. Communities: Groups looking to foster dialogue, interaction, and participation in health-related initiatives, thereby building a sense of community and empowerment around health topics.

01.05 When was your company established?

2022-10-18

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Adedotun Ayodele is a seasoned health communications expert and medical doctor with over ten years of experience in patient care, emergency management, and health promotion. Holding an MSPH and currently pursuing a Master’s in Data Science Management, he excels in leveraging innovative strategies for disease prevention and health advocacy. Adedotun has led health promotion initiatives, created impactful content to debunk medical myths, and actively participated in COVID-19 response efforts. Proficient in multiple languages, he is dedicated to improving health literacy and outcomes through effective communication and public health initiatives.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.youtube.com/channel/UClzjmCAwq9ZDSfs-isfRPcg

01.11 Which industry best describes your project?

i) Communication services (telecommunications, media, interactive services)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

We advocate to end poverty with our content creation

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

We advocate to end hunger with our content creation

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Health Literacy Improvement: By creating evidence-based health content and educational materials, we aim to improve health literacy, helping individuals make informed health decisions. Preventive Health: Through our campaigns and content, we emphasize the importance of preventive health measures, encouraging healthy lifestyles and early detection of diseases. Access to Health Information: We bridge the gap between healthcare services and the public, making it easier for people to find and access quality healthcare services.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

Health Education: We provide high-quality, accessible health education content across multiple platforms, fostering lifelong learning about health and well-being. Community Engagement: By engaging with communities through our digital platforms, we promote inclusive and equitable quality education in health literacy.

02.05.01 My startup contributes to the Gender equality goal

4

02.05.02 Gender equality - Justification for my startup

We want to build an equal opportunity work place

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Employment Opportunities: Our company creates job opportunities in digital marketing, content creation, and health promotion, contributing to economic growth. Skill Development: We offer training and skill development in digital marketing and health communication, enhancing employability and career growth for our team and collaborators.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Digital Health Solutions: We innovate by developing digital health campaigns and content, leveraging technology to promote health and well-being. Healthcare Digital Presence: We support healthcare organizations in building robust digital infrastructures, improving their online presence and accessibility.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Health Equity: By providing accessible health information and promoting health literacy, we strive to reduce health disparities and inequalities. Targeted Health Campaigns: Our content and campaigns are designed to reach underserved and marginalized populations, ensuring no one is left behind.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

Community Health Initiatives: We collaborate with local organizations and communities to promote health initiatives that create healthier, more sustainable urban environments. Health Awareness: Our campaigns raise awareness about public health issues that affect communities, fostering a collective responsibility for health and well-being.

02.12.01 My startup contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

4

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

2

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

5

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

The dangers of war affect health outcomes. We advocate against war with our content

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

Collaborations: We work with healthcare organizations, educational institutions, and other stakeholders to promote health education and improve health outcomes. Global Health Promotion: Through our digital platforms, we disseminate health information globally, contributing to international efforts in achieving the SDGs.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

4

06.03 The product/service could be described as a new technology.

4

06.04 The product/service is an improvement on an existing product or service.

6

06.05 The product/service could be described as an extension of a range of products or services.

5

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

3

06.08 Justification for my startup

We are utilizing media to promote health in a way never done before

06.09 Competitive Analysis

Bamboo Media - We stand out with use of technology and music

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes