Namibia - Startup under 3 years old

Describe your project or startup in a few words

Nasmalust is a pan-African video streaming service that produces and showcases diverse, local content in collaboration with underfunded African creators, promoting cultural heritage through innovative and eco-friendly media production practices.

01.01 Describe your startup in more detail

Nasmalust is a pan-African video streaming service that both produces and showcases diverse, locally-driven content created by underfunded African creators. Our mission is to empower these creators by providing a platform to bring their unique stories to a wider audience. We emphasize sustainability by leveraging green technology and eco-friendly practices in our operations. Our content spans various genres, reflecting the rich cultural heritage of Africa. Through strategic partnerships and innovative solutions, we aim to become the leading streaming service that celebrates and promotes African creativity and culture.

01.02 What is the main problem you are trying to solve?

The main problem Nasmalust is trying to solve is the underrepresentation and lack of support for African content creators in the global media landscape. Many talented African creators face significant financial and infrastructural barriers, limiting their ability to produce and distribute their work. This results in a limited showcase of African stories and cultural heritage on mainstream platforms. Nasmalust addresses this by providing a dedicated platform that funds, produces, and showcases diverse local content, ensuring African voices are heard and celebrated globally while promoting sustainability and cultural preservation.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. Empowerment of Local Creators: Nasmalust provides financial and infrastructural support to underfunded African content creators, enabling them to produce and distribute their work effectively. 2. Cultural Preservation and Promotion: By showcasing diverse local content, Nasmalust celebrates and promotes African culture and heritage, ensuring these stories reach a global audience. 3. Sustainable Operations: Nasmalust integrates eco-friendly practices and green technology into its operations, contributing to environmental sustainability while delivering high-quality streaming services. 4. AI-Powered Recommendations: Nasmalust’s AI Assistant curates personalized content recommendations, ensuring users discover new favorites tailored to their tastes and viewing habits. 5. Free and Premium Access: Nasmalust offers both free and premium subscription plans, providing users with flexible options.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Nasmalust is aimed at serving underfunded African content creators and diverse audiences seeking authentic Pan-African stories. The targeted beneficiaries include: 1. Content Creators: Emerging filmmakers, storytellers, and artists across Africa who lack financial and infrastructural support to produce high-quality content. 2. African Audiences: Viewers looking for genuine, culturally rich African narratives in various formats, from short-form videos to long-form documentaries and series. 3. Global Audiences: Individuals worldwide interested in exploring and appreciating African culture and stories. 4. Mobile Users: Tech-savvy African youth and mobile-first internet users seeking accessible and engaging entertainment.

01.05 When was your company established?

2022-11-12

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

N/A

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

App Prototype: https://www.figma.com/proto/2STNBe8K6vZ8cN9Yrg8tkY/Nasmalust-App.?node-id=218-1609&starting-point-node-id=218%3A1606&t=EoIXPUZZ2EKbi0Qa-1

01.11 Which industry best describes your project?

i) Communication services (telecommunications, media, interactive services)

02.01.01 My startup contributes to the No poverty goal

4

02.01.02 No poverty - Justification for my startup

02.02.01 My startup contributes to the Zero hunger goal

1 - Strongly Disagree

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

As part of our content pillars, we will produce health-focused shows, culturally relevant workout programs, cooking and mental well-being shows. These programs will promote healthy lifestyles, fitness, and nutrition tailored to African audiences. By providing accessible and engaging content on these topics, Nasmalust aims to enhance the physical and mental well-being of its viewers, fostering a healthier and more informed community.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

Nasmalust contributes to quality education by producing and showcasing a variety of educational content, including documentaries, culturally relevant shows, and informational series tailored to African audiences. Our unique focus on Pan-Africanism ensures that the content reflects the diverse cultures, histories, and perspectives of the continent. By offering accessible and engaging educational materials, Nasmalust promotes lifelong learning opportunities and helps bridge educational gaps, ensuring inclusive and equitable education for all viewers Our platform empowers audiences with knowledge and insights specific to the African context.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Nasmalust strongly contributes to gender equality by reflecting the entrepreneurial spirit and potential of African women through its content, creators, and staff. With African women having the highest rate of entrepreneurial activity globally, our platform highlights and supports female creators, ensuring their stories and perspectives are showcased. Additionally, our staff and production teams prioritize gender diversity, actively working to dismantle barriers that hinder female founders and entrepreneurs. Nasmalust is dedicated to empowering women and girls across Africa by providing them with the visibility and resources they deserve.

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Nasmalust promotes sustained, inclusive, and sustainable economic growth by creating job opportunities for underfunded African content creators, enabling them to produce and showcase their work. Our platform supports a diverse range of creators, ensuring they receive fair compensation and visibility. Additionally, Nasmalust’s employment practices prioritize full and productive employment, offering decent work conditions for our staff. By fostering a vibrant creative industry, we contribute to economic growth and the development of a robust entertainment sector in Africa.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Nasmalust significantly contributes to industry innovation and infrastructure by leveraging advanced AI technologies to enhance content production and user experience. Supported by Google Cloud, AWS, and Microsoft, we integrate AI-driven tools in our production processes, improving efficiency and quality. Our platform also promotes sustainable industrialization by utilizing green data centers and eco-friendly practices. By building a resilient digital infrastructure, Nasmalust nurtures innovation within the African entertainment industry, driving growth and inclusivity in the region’s digital ecosystem.

02.10.01 My startup contributes to the Reduced inequalities goal

5

02.10.02 Reduced inequalities - Justification for my startup

Nasmalust contributes to reducing inequalities by promoting a Pan-African platform where diverse African stories are shared, increasing awareness of different countries' challenges and triumphs. This fosters greater understanding and solidarity across the continent. Additionally, our inclusive content strategy ensures representation from various socioeconomic backgrounds, which helps in promoting equality and cultural exchange.

02.11.01 My startup contributes to the Sustainable cities and communities goal

1 - Strongly Disagree

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification for my startup

Nasmalust will contribute to responsible consumption and production by integrating sustainable practices in our operations. We plan to use green data centers powered by renewable energy and implement eco-friendly production processes. Our commitment to promoting African content also includes raising awareness about sustainable practices through educational programming. While our impact in this area will grow as we expand, our initial efforts will lay the foundation for a more sustainable and responsible entertainment industry in Africa.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

Nasmalust will take urgent action to combat climate change by dedicating a significant portion of our content to addressing climate issues within the African context. Our shows will focus on educating and raising awareness about the impacts of climate change, sustainable practices, and environmental conservation. By showcasing stories and documentaries that highlight local climate challenges and solutions, we aim to inspire viewers to take action and support environmental initiatives. This approach ensures that our platform not only entertains but also contributes to global climate action efforts.

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

Nasmalust will contribute to strengthening the means of implementation and revitalizing global partnerships for sustainable development. We plan to implement gamification and SDG awareness advertising within our app to encourage user participation and engagement with the Sustainable Development Goals. By collaborating with various stakeholders, including NGOs, educational institutions, and international organizations, Nasmalust aims to foster a community that actively supports and promotes sustainable development initiatives, enhancing our impact through strategic partnerships and shared goals.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

5

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

6

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

Nasmalust is highly innovative in several key aspects. Our product represents an entirely new type of service by combining Pan-African content with advanced AI-driven personalization. This approach is unique in the market. While similar streaming services exist, Nasmalust offers a distinct focus on underfunded African creators, providing a platform for diverse, authentic African narratives. Our service also extends existing technologies by integrating AI for content creation and user engagement. Furthermore, Nasmalust addresses a specific demand for African-focused content that has not been fully satisfied by other platforms.

06.09 Competitive Analysis

Our main potential competitors include IrokoTV, Showmax, Netflix, Amazon Prime, and YouTube. What makes Nasmalust stand out is our unique focus on Pan-African content and underfunded African creators. Unlike these platforms, Nasmalust offers a blend of long-form and short-form content specifically tailored to reflect African cultures, stories, and perspectives. Additionally, we leverage AI for personalized recommendations and content creation, ensuring a tailored and engaging user experience. Our commitment to sustainability and green technology further differentiates us from other streaming services.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, I am actively initiating actions within my community to promote the role of female entrepreneurs. Through my digital marketing agency, I frequently contract and outsource work to women, providing them with opportunities and mentorship. Additionally, my agency has partnered with Oyayone, a Namibian NGO dedicated to empowering women across Namibia. This partnership focuses on supporting female entrepreneurs by providing them with resources, training, and networking opportunities to help them succeed in all aspects of their lives.