Namibia - Startup under 3 years old

Describe your project or startup in a few words

An Agricultural project posed to produce 1400 chicken eegs per day as well to supply grains and seasonal vegetables to local, regional and national consumers. This is driven by the severe drought and Covid-19 that has threatened food security locally.

01.01 Describe your startup in more detail

Jimmy- A Investment is an initiative planted through the foresight and vision of Mr. Jimmy Areseb and is situated at farm Ganamab Pos 1 with 45 hectors of land earmarked for agricultural production. We are posed to establish a 1500 layer coop as well as to plant, harvest, package and sell, vegetables and grains on medium to large scale basis. This has been driven by the Global Pandemic Novel Corona Virus which has immensely brought to light the dependency of Namibia on South Africa for imports of agricultural produce which threatened food security and increased food prices in our rural communities.

01.02 What is the main problem you are trying to solve?

According to the 2023 Global Hunger Index, Namibia suffers from a serious level of hunger, ranking 78th out of 125 countries, Jimmy- A Investments has identified this problem on the grass root level and we believe that our project will reflect practical transformation and enhance the fight towards zero hunger in line with the United Nations Sustainable Development Goals.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. Locally sourced agricultural products, such as eggs, grains and vegetables eliminates import tariffs and reduces transport cost for the local suppliers, this reductions benefits the local citizens as the prices of various commodities will be affordable for the less prevelage communities. 2. Due to shorter transportation periods our products will have longer shelve lifespan especially for immediate supermarkets and vendors. 3. Eggs and various seasonal vegetables are recommended as a daily meal as it contains proteins and vitamins that are good for healthy lifestyle.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our market has a large base with Restaurants, wholesalers such as Choppies, Fruits and Veg, Schools, Hostels and Local vendors in the country. In addition fodder producers locally, regionally and internationally such as feedmaster Namibia are in demand of soybeans, sunflower and maize for fodder production. On the other hand local community will benefit through employment and skills development created by the project.

01.05 When was your company established?

2021-09-28

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Enthusiastic about Agriculture, 27 years of age, experience in project Management and Responsible for financial, Human Resource, Record keeping and work plan development.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.tiktok.com/@aujimmozareseb?_t=8nGqdXNRYgP&_r=1

01.11 Which industry best describes your project?

l) Farming

02.01.01 My startup contributes to the No poverty goal

6

02.01.02 No poverty - Justification for my startup

Our vision is to generate enough income inorder to expand the project which inreturn will create more job opportunities for the country, this will contribute to the fight for no poverty.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Our main aim is to produce fresh foods as much as possible to assure that less prevelage people can also have access to basic fresh products at their disposal. In our company we believe that the only way to zero hunger is through Agriculture, therefore we are actively involving ourselves into assisting community based gardens with skills development and practical experiences as we advocate for every farmer to plant and successfully harvest.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

All our products are focused on good health, by producing eegs that are much needed for protein, vegetables that contain vitamins such as tomatoes, watermelons, green peppers etc.. It is recommended that we eat plenty of vegetables and fruit: They are important sources of vitamins, minerals, dietary fibre, plant protein and antioxidants. People with diets rich in vegetables and fruit have a significantly lower risk of obesity, heart disease, stroke, diabetes and certain types of cancer.

02.04.01 My startup contributes to the Quality education goal

4

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

We are set to provide various job opportunities that will have special reservations for woman and youth to participate into. Currently we have a team of 3 volunteers, that entails 1 males and 1 female.

02.06.01 My startup contributes to the Clean water and sanitation goal

2

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

In Jimmy-A Investment we value employees as much as we value the end product. Therefore we are set to provide market related salaries and working environment for all our employees.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Even though our starting point is focused on eegs, grains and vegetables, we are also having a vision to procure a sunflower seed crushing and processing plant in which we will process the sunflower seeds planted by project to produce sunflower oil. So to say our whole future expansion will be basic processing of the products we plant.

02.10.01 My startup contributes to the Reduced inequalities goal

3

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

3

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

6

02.13.02 Climate action - Justification for my startup

In our community we were mainly focused on livestock farming, however due to consistent drought over the years we are forced to diversify into horticulture and poultry to be able to remain into the industry.

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

1 - Strongly Disagree

06.03 The product/service could be described as a new technology.

1 - Strongly Disagree

06.04 The product/service is an improvement on an existing product or service.

4

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

1 - Strongly Disagree

06.08 Justification for my startup

The NAB said Namibia imports an average of 54 570 tonnes of agro-processed products annually at an estimated average value of over N$1.5 billion. Products include mainly juice, frozen vegetables, frozen potato chips, jams, olive oil, spices and other forms of dried vegetables. With that in mind our products are set to penetrate an already existing market, hence our project aims to meet the demand of food supply.

06.09 Competitive Analysis

Our main competitors are already well off institutions such as Henties Bay poultry that supplies weekly eegs to the Uis supermarket and farmers from far north of Namibia that supply vegetables to the local markets while most of the products are being imported. Our competitive advantage is within the distance this products have to be transported by local businesses. For example Henties bay is 120km from Uis, while our project is situated 20km from the Uis Supermarket this gives us more room to enter the market with ease in the name of transport cost control. On the other hand we will be the first ever project to produce eegs on a scale of more than 1000 per day as there are only Small businesses that are unable to satisfy the market.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, I am part of a community Gardening project established by woman and youth and is aimed at food security and woman empowerment.