Malawi - Startup under 3 years old

Describe your project or startup in a few words

Yilinase advertising agency has been formulated to meet the growing demand for unique advertisment. As services become more digitally connected, it is very essential for entreprenuers to be prepared for this in terms of skills and knowledge in training...

01.01 Describe your startup in more detail

As services become more digitally connected on a global scale, small and medium entrepreneurs or businesses need to be prepared with entrepreneurial and digital literacy skills. The creation of tech training facilities and entrepreneurial incubators can assist men and women in learning coding, digital marketing, and e-commerce skills. In addition to offering networking opportunities, money, and coaching, these endeavuors can assist the youth to be precise, especially women in starting and growing tech-based businesses. Like many developing countries, Malawi faces issues with gender inequality, women's financial opportunities, and limited access to education. By providing a platform for women to gain in-demand tech skills and start profitable businesses in the digital economy, our business plan tackles these problems.

01.02 What is the main problem you are trying to solve?

we are solving the invisibility problem of various businesses in Malawi. Malawi is still lagging behind in terms of technology, people are not agile enough to adopt new means of doing things in this digital environment. the business believes that by digitalising markets by offering mentorship sessions and training skills, business can surely progress and be able to be seen at international level why making them even more profitable as well as sustainable. in this regard, peoples lives could change and also improve than how they were.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

one of the main advantage of using our services is the availability of networking for various business ventures. mentorship and training opportunities bring people together to share various skills and also resources that can enable them to see things in a different way. in addition, using our services can make a business more profitable by the removal of invisibility problems as well as the daily business challenges of having occasional customers buying at intervals. Repeted buying is bound to happen as businesses will be exposed to a larger potential audience.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

The tech training and entrepreneurship incubators will target entrepreneurs in Malawi who are eager to enhance their skills, access resources, and build successful tech-driven businesses. Our programs will cater people of diverse backgrounds, including aspiring entrepreneurs, early-stage startups, and established business owners looking to leverage technology for growth and innovation. We will prioritize reaching businesses specifically women from underserved communities, rural areas, and marginalized groups, ensuring inclusivity and equitable access to opportunities. By tailoring our programs to the specific needs and aspirations of our target market, we aim to empower businesses across Malawi to overcome barriers, unlock their potential, and thrive in the tech and entrepreneurship sectors.

01.05 When was your company established?

2023-09-27

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Yilinase Chawinga is a founder and owner of the advertising agency. She is set to pursue bachelors degree in business management at entrepreneurship in her second year in september. She holds a diploma in business management both level 5 and 4. she also holds certificates in end user computing and programming. She is a sole founder and owner of Yilinase Advertising seeking to have business partners for expansion of the business. She is presently a program mentor for quest fellowship program mentoring her fellow rising entreprenuers in business development and successful structuring of their various ventures. she has also worked as a supervisor, sales lady, volunteer at wagra technologies, breadtalk and region five youth games. her dreams is to establish a fully function advertising firm that will help entrepreneurs successfully find market for the thing they do.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.linkedin.com/in/yilinase-chawinga-91b94b12a, https://web.facebook.com/profile.php?id=100082872685768&sk=followers

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

My start up strongly agree with United Nations SDGs ecause, as business are being exposed to right audience, sound markets, there is a higher chance that their sales margin will also increase. in rural areas, there are more people willing to do better in their businesses but they lack the right expertise that can help them navigate through the present business market. in addition, technological training such as computer trainings can help various people to also start up their business by running printing services, photo studios and developing business websites which at the end of the day can help them earn money to meet with their various basic needs.

02.02.01 My startup contributes to the Zero hunger goal

6

02.02.02 Zero hunger - Justification for my startup

Zero hunger is also one of businesses attributes. Mentorship sessions to various business as well as the provision of incubation programs can help people living in rural areas to fetch for themselves. incubation programs enables people especially farmers with right skills as well as networking opportunities which can enable business ventures formulate alliances in farming to produce food for their families, communities and the nation.

02.03.01 My startup contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification for my startup

Yilinase Advertising services are environmentally friends. no air pollution, no littering around hence helping in the provision of good health. in addition, when people in a community have money, it becomes easy for them to access good health facilities that can positively prolong their lives. running businesses is one way of improving the living standards of people, it is like a way of empowering them to be financially stable. when they are financially stable, they can manage to sign up for MASM schemes for their families.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

Computer Training in end user, programming and graphic designing without leaving out mentorship programs and digital marketing are all part of quality education. we endeavour to improve the education systems as these skills are not mostly offered or included in our education curriculums. providing these is part of improving our education systems to the underdeserved communities across malawi.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Our services are for all. Both men and women, a boy and a girl can engage in digital activities to improve their lives and grow their businesses. I being a woman participating in this business i feel that am addressing issues to do with gender equality where women can also run business like men even more and create more opportunities for my fellow women to access the services which they can assuming they are offered by men dominated societies. sometimes its very easy to understand a fellow woman than you can from men where they would surely demand other things for a woman to get them.

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

My ads agency services do not contribute to anything that bring harmful to our environment and this includes water and sanitation. much of it is about clean environment or marketing systems where the use of technological changes is applied such as the use of media for growing the business and this is not harmful and does not affect water.

02.07.01 My startup contributes to the Affordable and clean energy goal

6

02.07.02 Affordable and clean energy - Justification for my startup

in as far as we are not fully involved in affordable and clean energy, the business is much more delighted to bring about this through mentorship programs as well as training such as the use of solar energy which can combat the issues of blackout in rule areas.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Yes my start up contributes to decent work and economic growth. Running an advertising agency is a decent work where rules and ethical considerations are applied to ensure effective delivery of our services. it is also an economic growth in the sense that i am able to earn something as an individual at the same time i am able to equip and empower my fellow youth to be industrious by impacting the tech skills, mentorship which boosts them personally as well as increasing their personal productivity.

02.09.01 My startup contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification for my startup

My startup contributes to industry innovation and infrastructure that foster innovation. as an advertising agency, the main reason is to digitalize markets when entrepreneurs can see the true essence of technology other than normal chatter. business needs in Malawi needs to realize that technology is to be used for business advertisement and accelerating sales growth rates. it is more beneficial for a business to build it brand on media platforms such as google, Facebook and Instagram. these tools can increase a business brand visibility hence reaching potential buyers. In addition, tech training are also part of instilling innovative ideas in individuals. for example, coding, coding can make people come up with various technological boosting applications that can further take the business somewhere.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

there is indeed a reduction in inequality. this is a woman dominated business with hope and expectation to bring exclusivity between men and women in business and the youth. women can also run male dominated activities and initiate this advertising business. In my area, am the only woman offering this advertising agency, i am trying to remove the gap that has been there between men and women.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

The advertising agency is bent on bringing sustainable cities and communities in the sense that this business is to bring modern marketing tools to cities, bring tech training which people can use to develop their lives. in addition, it is to shape youth to be partakers of business activities as entrepreneurs, girl empowerment as also the nation wide. i believe if we can have more entrepreneurs in Malawi, poverty can be minimised their by sustaining cities and communities.

02.12.01 My startup contributes to the Responsible consumption and production goal

3

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

6

02.13.02 Climate action - Justification for my startup

innovation is to combat climate change and its impacts. the use of new technological changes are part of formulating a business environment that depends on saving the planet. social media platforms are clean ways of running businesses on line and also part of converting the environment through using modes that do not damage the atmosphere through emission of substances in the atmosphere.

02.14.01 My startup contributes to the Life below water goal

3

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

my startup encourages green innovation that combats desertification to farmers and other involved in agriculture not today but also in the future.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

i promote peace and justice, my startup is a non violent institution and it believes in inclusive of societies irrespective of race, and language. it is a business for all, people disabilities and also those who are not.

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

My startup contributes to partnership goals because i cant grow alone, i will need various business partners to help me excel in business. presently, i am connected to Mzuzu E hub where i gain special on business development and networking events and it is where i pitched the business to get seed capital for the business setup. in the future i believe i will partner with potential individuals or institutions that will help in expanding the business to other areas where i cant reach.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

2

06.02 The product/service represents an entirely new type of product/service.

4

06.03 The product/service could be described as a new technology.

5

06.04 The product/service is an improvement on an existing product or service.

5

06.05 The product/service could be described as an extension of a range of products or services.

4

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

6

06.08 Justification for my startup

I believe my startup is unique and innovative in the sense that we want to include every entrepreneur including those in undeserving places in rural areas where usually they do not have any idea about the current trends in business environments. this sector is usually neglected hence making it difficult to develop and grow. in addition, the business is here to complement the marketing of business with the most sought of skills such as branding and designing of business logos and posters as these form a basis on which brand visibility can happen. furthermore, the business offers mentorship session to entrepreneur which i believe is more important for business development.

06.09 Competitive Analysis

my main competitors here in Mzuzu are Tibasilane business solutions that offer similar services with mine. what makes us stand out is offering free mentorship sessions to our business partners/ entrepreneurs. in addition my services at present are affordable the price is minimal to accommodate even those who can not afford to pay for expensive services

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes i am initiating actions within my community for female roles entrepreneurship. as a female entrepreneur i highly delight in mentoring young girls to take up entrepreneur roles be it after getting degree or doing it alongside their academics or work schedules. for example, i am training them in end user computing these skills are coupled with mentorship on how to start a business with them such as typing jobs, typing examinations for a school and also starting up printing services for it as long as cash is available. in addition, a person can become an entrepreneur after knowing how to design posters and business logos for their own survival. the marketing itself is idea for helping them to embark on this entrepreneur journey.