Malawi - Startup under 3 years old

Describe your project or startup in a few words

Transforming discarded car tires into stylish, eco-friendly furniture pieces to promote sustainable living and environmental conservation.

01.01 Describe your startup in more detail

Dear Total Energies Team, I am delighted to introduce GeeDee Designs, a startup dedicated to transforming sustainable living through innovative furniture solutions. Our mission is centered around repurposing discarded/waste tires into high-quality, affordable, durable, environmentally friendly furniture pieces, aligning perfectly with Total Energies' commitment to environmental stewardship and sustainability. The furniture products include sofas, ottomans and tables Key Features Environmental Responsibility: By upcycling waste tires, GeeDee Designs significantly reduces tire waste in landfills and mitigates deforestation caused by the use of traditional furniture materials, as cutting down if trees is reduced. Innovative Design: Our furniture merges modern design aesthetics with the unique texture and durability. Our startup specializes in transforming discarded car tires into high-quality furniture, addressing environmental challenges associated with tire waste and deforestation.

01.02 What is the main problem you are trying to solve?

The main problem we are addressing is the significant environmental waste pollution impact caused by the disposal of over 1 billion car tires annually worldwide. Traditional disposal methods contribute to pollution and resource wastage. By repurposing discarded tires into stylish and eco-friendly furniture pieces, we aim to mitigate this environmental issue. We are also combating deforestation by minimizing the use of wood for furniture manufacturing. Our solution not only reduces tire waste but also promotes sustainability by offering consumers a practical and aesthetically pleasing alternative to conventional furniture materials. Through innovation and creativity, we strive to contribute positively to environmental conservation efforts while meeting the growing demand for sustainable products in the furniture industry.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. Environmental Sustainability: By repurposing discarded car tires, we significantly reduce landfill waste and minimize the environmental impact of tire disposal. Our products promote a circular economy by transforming waste into valuable resources, thereby combating deforestation and minimizing the use of wood in furniture production. 2. Unique Design and Style: Our furniture pieces are crafted with creativity and innovation, offering distinctive designs that enhance interior spaces. Each piece is unique, reflecting our commitment to combining sustainability with aesthetic appeal. 3. Affordability, Durability and Longevity: Utilizing durable tire materials and quality craftsmanship, our furniture is built to last and is affordable. It withstands wear and tear, making it a practical and sustainable choice for both residential and commercial use. These advantages position our products as environmentally friendly, stylish, and durable alternatives in furniture Manufacturing industry.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our startup's products include coffee tables, sofas, ottomans and are aimed at serving environmentally conscious consumers, businesses, and institutions looking for sustainable and stylish furniture solutions. Homeowners seeking unique and eco-friendly furnishings for their residences benefit from our innovative designs and durable materials. Commercial entities such as hotels, restaurants, and offices find value in our products for enhancing their interior aesthetics while demonstrating their commitment to sustainability. Interior designers and architects appreciate our customizable options and creative flexibility to meet client preferences. Ultimately, our targeted beneficiaries include anyone who prioritizes reducing environmental impact without compromising on quality or design in their furniture choices. We cater to individuals and organizations seeking to align their purchasing decisions with sustainable practices and contribute positively to environmental conservation efforts.

01.05 When was your company established?

2023-10-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

At the moment I'm the sole owner as such employing additional team beyond the tailor and delivery personnel would significantly benefit our startup in several ways: Production Efficiency: Introducing skilled craftswomen specializing in furniture making will fasten production process. They would bring expertise in cutting, assembling, and finishing furniture pieces, ensuring consistent quality and faster turnaround times. Design Innovation: Hiring a dedicated designer would elevate our product offerings with fresh ideas and creative solutions. They would develop new furniture designs, respond to market trends, and enhance the aesthetic appeal of our products to attract a broader customer base. Customer Service and Logistics: Adding a customer service representative would improve client interaction and satisfaction. They would handle inquiries, orders, and after-sales support, enhancing overall customer experience. Additionally, a logistics specialist would optimize delivery operation

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.facebook.com/profile.php?id=61556006139365&mibextid=ZbWKwL

01.11 Which industry best describes your project?

Other: Furniture Manufacturing circular Economy

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

My startup contributes to the No Poverty goal by creating job opportunities, especially for marginalized or disadvantaged groups, through sustainable manufacturing practices and promoting economic empowerment within communities. My startup contributes to the No Poverty goal by providing employment opportunities, particularly to individuals in marginalized or economically disadvantaged communities. Through our sustainable furniture manufacturing process, which transforms discarded car tires into stylish products, we create jobs in production, design, sales, and logistics. By prioritizing local hiring and training, we empower individuals with stable incomes and skills development, fostering economic resilience and reducing poverty. Additionally, our commitment to fair wages and ethical practices ensures that employees benefit equitably from our business growth, further contributing to poverty alleviation in our operational areas.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

My startup contributes to the Zero Hunger goal by promoting sustainable practices that reduce environmental impact and enhance food security. By repurposing discarded car tires into furniture, we minimize waste and support sustainable agriculture indirectly. Our focus on sustainability includes advocating for responsible resource management and environmental stewardship. Additionally, by creating employment opportunities and supporting local economies, we contribute to economic stability and improved livelihoods, which are essential components of achieving food security and reducing hunger in communities where we operate. Through these efforts, we aim to support broader sustainable development goals and promote a more resilient and food-secure future country.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

My startup contributes to the Good Health and Well-being goal by promoting sustainable living through the production of eco-friendly furniture from upcycled car tires. By reducing waste and minimizing environmental impact, we support healthier environments for communities. Additionally, our focus on sustainable practices and materials ensures that our products contribute positively to indoor air quality and overall well-being in residential and commercial spaces. Through these efforts, we aim to enhance the quality of life and promote well-being by offering sustainable and stylish furniture solutions that align with global health and environmental goals.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

My startup contributes to the Quality Education goal by supporting lifelong learning opportunities and skills development within our workforce and community. We prioritize training and upskilling our employees in sustainable manufacturing practices and innovative design techniques. Additionally, we collaborate with local educational institutions to provide internships, workshops, and educational sessions on sustainability and circular economy principles. By fostering a learning environment and promoting skills enhancement, we empower individuals with the knowledge and expertise needed to thrive in sustainable industries. Through these initiatives, we contribute to inclusive and equitable quality education, preparing individuals for meaningful careers and lifelong learning.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

My startup contributes to the Gender Equality goal by promoting a workplace culture that embraces diversity and inclusion. We actively strive to achieve gender parity across all levels of our organization, ensuring equal opportunities for women in leadership, decision-making, and technical roles. Additionally, we provide supportive policies and initiatives that promote work-life balance, career development, and empowerment for women employees. Through these efforts, we aim to create a gender-equitable environment where women can thrive, contribute their skills and perspectives fully, and participate equally in driving the success and innovation of our startup. By fostering an inclusive workplace, we advocate for gender equality both within our company and in the broader community.

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

My startup contributes to the Clean Water and Sanitation goal by ensuring that our furniture products are well-sanitized and safe for end users. We adhere to rigorous hygiene standards throughout our manufacturing process, using eco-friendly cleaning agents that do not harm water sources or the environment. Our commitment to sustainable practices extends to ensuring that our furniture contributes positively to indoor air quality and overall health. By promoting hygiene and safety standards in our products, we contribute to achieving clean water and sanitation goals while prioritizing the well-being of our customers.

02.07.01 My startup contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification for my startup

My startup contributes to the Affordable and Clean Energy goal by prioritizing energy-efficient practices in our manufacturing processes and operations. We utilize sustainable energy sources such as renewable electricity and energy-efficient equipment to minimize our carbon footprint. By adopting these practices, we contribute to reducing energy consumption and promoting the transition to affordable, reliable, and clean energy solutions. Additionally, we advocate for sustainable energy practices within our community and support initiatives that improve access to modern energy solutions. Through these efforts, we aim to contribute to the global goal of ensuring access to affordable, reliable, sustainable, and modern energy for all.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

My startup contributes to the Decent Work and Economic Growth goal by creating sustainable job opportunities and fostering inclusive economic growth. We prioritize fair labor practices, providing our employees with stable incomes, safe working conditions, and opportunities for skills development and career advancement. By promoting a diverse and inclusive workplace, we empower individuals from various backgrounds to contribute meaningfully to our operations and growth. Additionally, we support local economies by sourcing materials locally and collaborating with community stakeholders. Through these initiatives, we aim to foster a supportive environment for full and productive employment, contributing to sustained economic growth and the achievement of global development goals.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

My startup contributes to the Industry, Innovation, and Infrastructure goal by fostering sustainable industrialization and promoting innovation in our manufacturing processes. We innovate by repurposing discarded car tires into stylish and eco-friendly furniture, thereby reducing waste and promoting circular economy principles. Our operations prioritize the use of sustainable materials and energy-efficient practices, contributing to the development of resilient infrastructure that supports environmental sustainability. Additionally, we invest in research and development to continually improve our products and processes, driving innovation within the furniture industry. By building resilient infrastructure and promoting sustainable practices, we aim to create inclusive opportunities for economic growth and environmental stewardship, aligning with global development objectives.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

My startup contributes to the Reduced Inequalities goal by promoting inclusive practices within our workforce and supply chain. We prioritize fair labor practices and equal opportunities for all employees, regardless of gender, ethnicity, or background. By providing training and skill development opportunities, we empower individuals to contribute effectively to our operations and growth. Additionally, we collaborate with local communities and suppliers to create economic opportunities and support sustainable livelihoods. Through these initiatives, we strive to reduce inequalities within our organization and among our stakeholders, fostering a more equitable and inclusive society.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

My startup contributes to the Sustainable Cities and Communities goal by promoting sustainable practices within urban environments. We focus on repurposing discarded car tires into stylish and eco-friendly furniture, which reduces waste and supports circular economy principles. Our products enhance the aesthetic appeal of homes, offices, and public spaces, contributing to inclusive and vibrant urban settings. Additionally, we advocate for sustainable urban development by promoting eco-friendly materials and design solutions that prioritize safety and resilience. By fostering partnerships with local communities and stakeholders, we aim to create inclusive, safe, and sustainable cities that enhance quality of life and promote environmental stewardship.

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

My startup promotes Responsible Consumption and Production by embracing circular economy principles in our manufacturing processes. We repurpose discarded car tires into stylish and durable furniture, reducing waste and minimizing environmental impact, particularly by minimizing the use of wood, thereby also combating deforestation. Through sustainable sourcing, efficient production methods, and eco-friendly materials, we prioritize resource conservation and minimize carbon footprint. Our products encourage consumers to choose sustainable alternatives, fostering awareness and responsible consumption habits. By advocating for sustainable production patterns and engaging with stakeholders on environmental stewardship, we contribute to achieving global sustainability goals and promoting a more circular economy.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

My startup contributes to Climate Action by implementing sustainable practices that mitigate environmental impact. We repurpose discarded car tires into stylish furniture, reducing waste and minimizing carbon emissions associated with traditional manufacturing processes. By promoting eco-friendly materials and energy-efficient production methods, we prioritize resource conservation and environmental stewardship. Additionally, we advocate for climate resilience and adaptation measures within our operations and communities. Through these efforts, we aim to combat climate change, reduce our carbon footprint, and contribute to global efforts in achieving climate action goals for a sustainable future.

02.14.01 My startup contributes to the Life below water goal

5

02.14.02 Life below water - Justification for my startup

My startup contributes to Life Below Water by promoting sustainable practices that minimize environmental impact, particularly concerning marine resources. We repurpose discarded car tires into stylish furniture, reducing waste that could potentially harm marine ecosystems if improperly disposed of. By advocating for responsible waste management and upcycling, we prevent pollutants from entering oceans and seas. Additionally, we support initiatives that raise awareness about marine conservation and sustainable development. Through these efforts, we aim to contribute to the preservation of marine biodiversity and ensure the sustainable use of ocean and marine resources for future generations.

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

My startup contributes to Life on Land by promoting sustainable practices in furniture manufacturing that protect and restore terrestrial ecosystems. We repurpose discarded car tires into stylish furniture, reducing the demand for virgin materials like wood and thereby promoting sustainable forest management. By using eco-friendly materials and adopting efficient production methods, we minimize land degradation and combat desertification associated with traditional manufacturing processes. Additionally, we support initiatives that aim to restore degraded lands and conserve biodiversity. Through these efforts, we contribute to the sustainable use of terrestrial ecosystems, protect forests, and mitigate biodiversity loss, ensuring a healthier planet for current and future generations.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

My startup contributes to the Peace, Justice, and Strong Institutions goal by promoting ethical practices, transparency, and accountability in all aspects of our operations. We prioritize fair labor practices, ensuring equal opportunities and safe working conditions for our employees. By engaging in ethical sourcing and supporting local communities, we foster social stability and economic development. Additionally, our commitment to transparency in supply chain management builds trust with stakeholders, promoting integrity and reliability in business practices. Through these efforts, we contribute to building strong institutions that uphold justice and accountability, thereby promoting peace and stability in our operational areas and beyond.

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

1. Partnerships for Sustainable Practices: Collaborate with local cyclers to use discarded tires creatively. Partner with NGOs for community awareness on upcycling. 2. Recycled Materials and Eco-Friendly Methods: We Use upcycled tires and eco-friendly processes to minimize environmental impact. 3. Fair Trade and Safe Working Conditions: Ensure fair wages and safe conditions for all involved in production, auditing suppliers regularly. 4. Innovation for Sustainability: Innovate designs that maximize upcycled materials, using AI for efficient production and marketing. 5. Education on Responsible Consumption: Educate customers on benefits of sustainable furniture and upcycling options. 6. Global Sustainability Initiatives: Participate in global forums, sharing sustainable practices and learning from industry leaders.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

7 - Strongly Agree

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

I strongly agree (7) that there are already a large number of customers using products similar to what we envision creating. However, our product/service stands out as it represents an improvement (7) on existing offerings by transforming discarded car tires into affordable, stylish and eco-friendly furniture. This innovation not only addresses environmental concerns through upcycling but also meets a growing demand (7) for sustainable living solutions. Our approach is both a new version (7) of traditional furniture manufacturing and an extension (6) of the range of eco-friendly products available. By repurposing materials and promoting a circular economy, we uniquely fulfill a need (7) for both aesthetic and environmentally conscious furniture choices. This distinctive combination of sustainability, innovation, and consumer appeal positions our startup uniquely in the market, catering to discerning customers seeking both style and eco-responsibility in their home furnishings.

06.09 Competitive Analysis

Our main potential competitors in the sustainable furniture market include companies that specialize in eco-friendly furniture made from reclaimed materials or sustainable sources and already existing furniture companies. However, what sets us apart is our unique focus on repurposing discarded car tires into stylish, affordable and durable furniture pieces. This approach not only reduces waste but also promotes a circular economy by giving new life to materials that would otherwise be disposed of. Our products stand out due to their innovative design, affordability and durability comparable to traditional furniture, and the environmental benefits they offer. Additionally, our commitment to quality craftsmanship, affordability, and customer satisfaction further distinguishes us in the market. We aim to capture a niche segment of environmentally conscious consumers who prioritize sustainability without compromising on style and functionality in their furniture choices.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, we are actively promoting the role of female entrepreneurs through our tire furniture business. Here’s how: 1. Employment Opportunities: We prioritize hiring and empowering female artisans and workers within our production team. 2. Skills Development: We provide training and skill-building opportunities specifically tailored for women interested in learning about furniture design, manufacturing, and business management, I'm an AWE graduate 3. Networking and Support: We participate in and encourage networking events, workshops, and mentorship programs that support female entrepreneurs in the furniture and upcycling industries. 4. Community Engagement: We engage with local communities to raise awareness about the environmental benefits of upcycling tires and the economic opportunities it creates, especially for women. 5. Advocacy and Visibility: We actively advocate for gender equality and the empowerment of women in entrepreneurship through our marketing campaigns, partnership