Kenya - Business creation project

Describe your project or startup in a few words

Mobile music production studio promoting eco-friendly practices, empowering marginalized communities through music creation and inclusivity through music production.

01.01 Describe your project in more detail

The project involves launching a mobile music production studio that travels to underserved communities, offering workshops and resources for marginalized individuals to create music. Emphasis is placed on sustainability and inclusivity, with eco-friendly practices and high-quality equipment provided. The goal is to empower individuals of all genders by breaking down barriers to music production. Through workshops, the project aims to foster creativity, community building, and positive social change. The estimated budget for the first year is KES 1,290,000, covering equipment, operational costs, and miscellaneous expenses.

01.02 What is the main problem you are trying to solve?

The envisioned mobile music production studio project aims to tackle limited access to music production resources in underserved communities. By providing high-quality equipment and technology, empowering individuals through music creation, promoting sustainability, fostering inclusivity, and encouraging community building, the project seeks to address key challenges and promote positive social change.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

1. Empowerment through Creativity: By providing access to music production tools and resources, individuals in underserved communities can unleash their creativity and express themselves through music, leading to personal growth and empowerment. 2. Environmental Impact: The focus on eco-friendly practices and sustainable energy sources ensures a reduced carbon footprint, promoting environmental consciousness and setting an example for sustainable living within communities. 3. Inclusivity and Community Building: Creating a platform for all genders and marginalized individuals to engage in music production fosters inclusivity and social cohesion within communities, promoting diversity, understanding, and positive social change.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

The mobile music production studio aims to serve marginalized individuals in underserved communities, regardless of gender, by providing them with the tools, resources, and knowledge to create and produce their own music. The targeted beneficiaries include aspiring musicians, music enthusiasts, and individuals who may not have access to traditional music production facilities due to various socio-economic barriers. By focusing on inclusivity and empowerment, the project seeks to uplift these individuals and offer them a platform to express themselves creatively through music. The sustainable and eco-friendly approach also benefits the broader community by promoting environmental consciousness and inspiring positive social change. Ultimately, the project aims to foster creativity, empowerment, and community building among individuals who may not have had the opportunity to explore their musical talents otherwise.

01.05 When did you start working on your project?

2023-04-01

01.06 How many other partners are associated with your business venture?

2

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Fredrick Ouma is a business man who runs two movie shops. He is an excellent guitar play with a background in music and has ventured into music related activities such a production and the organization of music events. Gloria Kariuki is a musician/rapper from Fedha, Nairobi. She is adept at wordplay, industrious and self driven.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

Instagram.com/sleekowen, x.com/sleekowen, tiktok.com/sleekowen

01.10 Which industry best describes your project?

i) Communication services (telecommunications, media, interactive services)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

Your mobile music production studio contributes to the goal of no poverty by providing opportunities for marginalized individuals to learn music production skills, potentially leading to economic empowerment. By offering workshops and resources in underserved communities, you are creating a pathway for individuals to develop valuable skills that can translate into income-generating opportunities within the music industry. This project aims to break down financial barriers and empower individuals to create music, potentially improving their economic well-being and contributing to poverty alleviation through education, creative expression, and community engagement.

02.02.01 My project contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification

Through music production workshops and resources, the project aims to empower individuals in underserved communities by offering opportunities to generate income and build sustainable careers in the music industry. By providing skills and resources for economic empowerment, the initiative indirectly addresses food insecurity and poverty levels. By enabling community members to secure better livelihoods and support their families, the project contributes to the zero hunger goal by fostering self-sufficiency and increasing food security among those who participate.

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

good health and well-being This project plays a role in good health and well-being by providing individuals in underserved communities with a creative outlet through music, which can contribute to their emotional well-being and overall mental health.

02.04.01 My project contributes to the Quality education goal

4

02.04.02 Quality education - Justification

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

gender equality The project aims to empower individuals of all genders to create and produce music, thereby promoting gender equality by providing equal opportunities and resources for individuals to express themselves creatively.

02.06.01 My project contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification

affordable and clean energy The project includes the use of sustainable energy sources for the mobile music production studio, promoting eco-friendly practices and contributing to affordable and clean energy initiatives in communities.

02.08.01 My project contributes to the Decent work and economic growth

4

02.08.02 Decent work and economic growth - Justification

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

industry innovation and infrastructure This project fosters industry innovation by introducing a unique approach to music production that combines technology, sustainability, and community engagement. The mobile music production studio creates new infrastructure for music creation in underserved communities, promoting innovative solutions and practices within the music industry.

02.10.01 My project contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

sustainable cities and communities By focusing on sustainability, minimizing environmental impact, and fostering inclusivity within communities, this project contributes to the creation of sustainable cities and communities that prioritize creativity, empowerment, and environmental consciousness.

02.12.01 My project contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification

02.13.01 My project contributes to the Climate action goal

5

02.13.02 Climate action - Justification

The project actively promotes climate action through its focus on sustainable energy sources, eco-friendly practices, and minimizing environmental impact. By incorporating green technologies and promoting responsible consumption and production, the mobile music production studio sets an example for addressing climate change and reducing carbon footprint.

02.14.01 My project contributes to the Life below water goal

4

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

4

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

4

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

1 - Strongly Disagree

05.02 The product/service we envision creating represents an entirely new type of product/service.

7 - Strongly Agree

05.03 The product/service we envision creating could be described as a new technology.

7 - Strongly Agree

05.04 The product/service we envision creating is an improvement on an existing product or service.

1 - Strongly Disagree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

7 - Strongly Agree

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

1 - Strongly Disagree

05.08 Justification

A mobile music production studio is unlike anything seen before and revolutionizes music production by bringing the necessary equipment to the musician enabling them to be creative in their own space instead of searching for producers and traversing long distances for the same.

05.09 Who are your main potential competitors and what makes you stand out from them?

Industry producers and bedroom producers. Both need an artist to come to them in order for music to be made whereas I intend to source out aspiring as well as established acts and bring the studio to them.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes. I have a few female singers who provide background vocals as well as lead vocals for tracks done by me and other artists in the community