Kenya - Business creation project

Describe your project or startup in a few words

Avocado Bliss is a business project that revolves around health and benefits of avocado to your health and sorrounding

01.01 Describe your project in more detail

Avocado Bliss is a business project that focuses on promoting the health and culinary benefits of avocados through various products, restaurants, wellness retreats, farming, and educational initiatives

01.02 What is the main problem you are trying to solve?

1. Misinformation about avocado health benefits: By providing accurate and reliable information about the nutritional value and health benefits of avocados, Avocado Bliss can help dispel myths and misconceptions surrounding this nutritious fruit. 2. Limited access to high-quality avocados: By establishing a distribution network and working with local farmers, Avocado Bliss can help increase the availability of fresh, high-quality avocados to consumers, restaurants, and grocery stores. 3. Unsustainable avocado farming practices: By promoting environmentally responsible and fair-trade avocado farming practices, Avocado Bliss can help address issues such as water waste, deforestation, and exploitation of labor. 4. Lack of avocado-based product diversity: By developing a variety of avocado-based products, Avocado Bliss can help expand the market for avocado-based goods and provide consumers with more options to enjoy t

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

1. Improved health: Avocado Bliss can help people incorporate more avocados into their diets, which can lead to improved heart health, reduced inflammation, and better digestion, among other health benefits. 2. Increased culinary creativity: By offering a variety of avocado-based products and recipes, Avocado Bliss can inspire people to experiment with new and creative ways to use avocados in their cooking and baking. Support for sustainable agriculture: Avocado Bliss can help promote environmentally responsible and fair-trade avocado farming practices, which can lead to reduced water waste, deforestation, and exploitation of labor. 4. Job creation and economic growth: By establishing avocado farms, restaurants, and distribution networks, Avocado Bliss can create new job opportunities and contribute to local and regional economic growth.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

1. Health-conscious individuals: People who are interested in improving their overall health and well-being by incorporating more avocados into their diets. 2. Culinary enthusiasts: Individuals who enjoy experimenting with new and creative recipes and are interested in learning about different ways to use avocados in their cooking and baking. 3. Environmentally conscious consumers: Consumers who are concerned about the environmental impact of their food choices and are interested in supporting sustainable agriculture practices. 4. Local farmers and producers: Avocado Bliss can help create new opportunities for local farmers and producers by establishing avocado farms and distribution networks, which can lead to increased income and job creation in the agricultural sector. 5. Restaurant and grocery store owners: consistent supply of fresh, high-quality avocados,

01.05 When did you start working on your project?

2022-09-30

01.06 How many other partners are associated with your business venture?

2

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

I'm student still but one of my partner is aLocal farmer who can also do graphting of fruits though not professional The other one has been working at grocery (part-time)and me though I'm an ICT student,i do some markert research and selling of avacodo too

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My project contributes to the No poverty goal

2

02.01.02 No poverty - Justification

1. Sustainable avocado farming: By promoting environmentally responsible and fair-trade avocado farming practices, Avocado Bliss can help reduce water waste, deforestation, and exploitation of labor, which are all significant contributors to hunger and malnutrition in many parts of the world. 2. Increased access to avocados: By establishing a distribution network and working with local farmers, Avocado Bliss can help increase the availability of fresh, high-quality avocados to consumers, restaurants, and grocery stores, making this nutritious fruit more accessible to people in need. 3. Healthier and more diverse food options: By offering a variety of avocado-based products and recipes.

02.02.01 My project contributes to the Zero hunger goal

2

02.02.02 Zero hunger - Justification

Avocado Bliss contributes to zero anger by promoting sustainable agriculture, sourcing ingredients locally, using energy-efficient equipment and technologies, engaging with the community, and supporting research and development initiatives. By adopting these practices, Avocado Bliss can help reduce its environmental footprint and create a more sustainable avocado market for both producers and consumers alike. Additionally, Avocado Bliss can help raise awareness about the importance of sustainable agriculture and promote healthier eating habits, which can further contribute to zero anger by reducing the impact of food production and consumption on the environment and society.

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

02.06.01 My project contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

02.14.01 My project contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

7 - Strongly Agree

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

4

05.02 The product/service we envision creating represents an entirely new type of product/service.

4

05.03 The product/service we envision creating could be described as a new technology.

4

05.04 The product/service we envision creating is an improvement on an existing product or service.

4

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

4

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

4

05.08 Justification

4. The product/service we envision creating is an improvement on an existing product or service: By offering a variety of avocado-based products and recipes, Avocado Bliss can help improve the existing avocado market by providing consumers with more diverse and healthier options. By sourcing avocados locally and promoting sustainable farming practices, the project can also help improve the environmental and social impact of the avocado industry as a whole. By doing so, Avocado Bliss can help create a more sustainable, equitable, and healthier avocado market for both producers and consumers alike.

05.09 Who are your main potential competitors and what makes you stand out from them?

1. Identify your target market: Start by understanding the specific needs and preferences of your target audience. This will help you identify competitors that are already serving this market and determine how your project can differentiate itself. 2. Research your competitors: Look for competitors that offer similar products or services to yours. This can be done through online research, industry reports, or by attending trade shows and events. Make note of their strengths and weaknesses, as well as any gaps in the market that your project can fill. 3. Analyze your unique selling points (USPs): Determine what sets your project apart from your competitors.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

I can help promote the role of female entrepreneurs by providing resources, information, and support to women who are interested in starting their own businesses or pursuing entrepreneurship-related opportunities. By doing so, I can help empower and enable more women to become successful entrepreneurs and contribute to the growth and development of their communities.