Kenya - Business creation project

Describe your project or startup in a few words

Destiny limited will basically deal in the production and encourage use and consumption of natural foods which enables prevention and treatment of most of 21st century killer diseases eg cancer,high blood pressure, diabetes etc.

01.01 Describe your project in more detail

Destiny limited will be a company dealing with production and supply of natural food products for the enhancement of a better healthy living.Our main source of raw materials will be obtain locally from farmers and from neighboring countries in cases where local farmers will be unable to produce enough for the company.Our first product will be honey and it's by-products before we engage in production of other natural food as we grow.The main aim is to promote for a healthy living by encouraging consumption of natural chemical free foods. A healthy nation is a productive nation.According to different researches and statistics chemically produced foods are among the major causes of the 21st century killer diseases eg cancer high blood pressure, diabetes etc. Destiny limited will enhance availability of natural food products for a healthy living.

01.02 What is the main problem you are trying to solve?

Presentation and treatment of killer diseases like cancer, high blood pressure and diabetes also encourage a healthy living.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Presentation and treatment of diseases Natural consumption which will lead to healthy living. Reduce the cost of importing the products from abroad. Creation of employment. Encourage tree and flower growing thus leading to a clean evironment.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Everyone in the population no matter of age gender or religion as we're both prone to the killer diseases.

01.05 When did you start working on your project?

2024-01-01

01.06 How many other partners are associated with your business venture?

1

01.07 Among the other partners, how many are female?

0

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

N/A

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

f) Healthcare (healthcare equipment and services)

02.01.01 My project contributes to the No poverty goal

5

02.01.02 No poverty - Justification

Through purchasing of raw materials eg honey from farmers will make them earn some cash which they'll use to improve there lives.Also Destiny limited will create employment as there will be workers within and outside the company.

02.02.01 My project contributes to the Zero hunger goal

6

02.02.02 Zero hunger - Justification

As best honey is besically found in dry areas like the Northeastern regions since most farmers from the region rarely grow food crops due to limited rainfall most of them will specialize in large scale bee keeping since there will be a ready market.They will used the money obtained to buy food products thus reducing hunger.

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

Consumption of naturally healthy food is the key factor to a healthy living.As Destiny limited will venture in production of chemically free foods that will automatically lead to good health and well being of our bodies.

02.04.01 My project contributes to the Quality education goal

5

02.04.02 Quality education - Justification

Business activities between the company and the local farmers will enable them be in a position to educate their children as they will have money to pay for the school fees of the children also business activities will lead to growth of local markets to towns thus there will be a demand for good schools and other learning institutions.

02.05.01 My project contributes to the Gender equality goal

5

02.05.02 Gender equality - Justification

We will work with everyone without considering their gender.Also there will be gender balance among the workers.

02.06.01 My project contributes to the Clean water and sanitation goal

6

02.06.02 Clean water and sanitation - Justification

As Destiny limited grows will engage in activities within the said regions like drilling of water and natural water treatment methods.

02.07.01 My project contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

Establishment of Destiny limited will create employment either directly or indirectly in a region where citizens have a source of income will definitely leed to economic growth as individuals will have money to make businesses and other economic activities to thrive.

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

Working with local farmers will enable development of infrastructure as there will be transportation of farm products from the farms to the market hence leading to infrastructure development.We will be among the few companies in the market that will be dealing with production of natural food hence innovation.

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

Our business will enable equality among citizens of different regions and countries, by enabling farmers to earn from there activities will reduce economic inbalances between the individuals from different regions thus climatic conditions won't be factor a disadvantage to farmers from dry areas.

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

Destiny limited will enable growth of sustainable cities due to business activities that will also lead to interaction among the community members thus enhancing peace.

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

Championing for healthy living will automatically lead to responsible consumption as Destiny limited will encourage and educate citizens on benefits of natural consumption and production hence attaining our goal of a healthy living.

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

As our farmers will be highly encouraged to grow trees and conserve of water catchment areas this will make sure there is limited pollution to the environment as trees plays a vital role in air purification.

02.14.01 My project contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification

Trees conservation and water catchment areas protection will ensure river sorces are not affected thus enabling life below water to be protected. Conservation of water catchment areas by growing trees will make continues flowing of rivers into the seas and oceans enabling life below water sustainable.

02.15.01 My project contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification

Tree and flower growing will make the soil not to be washed away by the rain hence enabling the land to remain intact and fertile which will prevent desertification.

02.16.01 My project contributes to the Peace justice and strong institutions goal

7 - Strongly Agree

02.16.02 Peace justice and strong institutions - Justification

Engaging farmers in business activities will bring about peace in among the locals as business activities bring about interaction thus enabling advancement of strong institutions

02.17.01 My project contributes to the Partnerships for the goal

5

02.17.02 Partnerships for the goal - Justification

Destiny limited will be open to partnership with any individual or organization with a similar goal of enabling and championing for natural consumption for a healthy living doing such will enable sustainable development.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

1 - Strongly Disagree

05.02 The product/service we envision creating represents an entirely new type of product/service.

2

05.03 The product/service we envision creating could be described as a new technology.

3

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

7 - Strongly Agree

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

3

05.08 Justification

05.09 Who are your main potential competitors and what makes you stand out from them?

Many people affected by this killer diseases lack knowledge on the importance of natural consumption and medicinal benefits of products like honey our main potential competitors are companies that deal with chemically produced medicine which is mainly used for treatment bt our aim will be prevention rather than curing, as the old say goes "prevention is better than curing" Our main objective as Destiny limited will be to provide affordable products for killer disease prevention.Our competitors have failed to provide prevention products instead there main focus is on treatment which is very expensive to obtain by the local citizens.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

N/A