Kenya - Business creation project

Describe your project or startup in a few words

Recently we have decided to venture into farming in a rather unconventional region (Kajiado). Our ultimate goal is to develop sustainable agricultural practices that optimize water usage and enhance food security while preserving the ecosystem.

01.01 Describe your project in more detail

Eselengei, Kajiado, an arid region in Kenya, presents unique challenges and opportunities for agriculture. With its semi-arid climate, characterized by limited rainfall and high temperatures, traditional farming practices often struggle. However, the potential for agricultural innovation is immense. This farming project aims to cultivate watermelon, tomatoes, butternut squash, and sunflower, leveraging sustainable practices to optimize water usage and ensure economic viability. The project involves two key stakeholders: the financiers (us) and local farmers. The profits from the harvest will be equally divided, fostering a sustainable ecosystem that promotes food security and economic stability.

01.02 What is the main problem you are trying to solve?

The main problem this farming project aims to solve is the challenge of achieving sustainable agricultural productivity and food security in the arid region of Eselengei, Kajiado, amidst limited water resources and harsh climatic conditions. This involves addressing issues related to water scarcity, soil fertility, economic instability, and local capacity building to create a resilient agricultural ecosystem that benefits both the financiers and local farmers.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

The major benefits and advantages of the farming project in Eselengei, Kajiado, include: Enhanced Food Security: By cultivating drought-tolerant crops like watermelon, tomatoes, butternut squash, and sunflower, the project ensures a stable food supply for the local community. This reduces dependency on external food sources and improves nutritional outcomes. Economic Sustainability and Empowerment: The equal profit-sharing model between financiers and local farmers provides a steady income stream for farmers, promoting economic stability and reducing poverty. This model also incentivizes farmers to adopt best practices, enhancing productivity and profitability. Sustainable Agricultural Practices: The implementation of efficient irrigation systems, such as drip irrigation, and water harvesting techniques optimizes water usage, conserving this precious resource in an arid region. Additionally, training local farmers in modern agricultural techniques improves soil health, biodiversity.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

The project is aimed at serving the following targeted beneficiaries: Local Farmers in Eselengei, Kajiado: The primary beneficiaries are the local farmers who will directly engage in the cultivation of watermelon, tomatoes, butternut squash, and sunflower. These farmers will receive training, resources, and support to improve their farming practices, increase their yields, and enhance their livelihoods through profit-sharing. Local Community in Eselengei: The broader community will benefit from improved food security as locally grown produce becomes more readily available. This reduces reliance on external food sources and enhances the nutritional status of the community. Financiers: As stakeholders, the financiers will benefit from the project's success through an equitable share of the profits generated. This ensures a return on investment while also contributing to the socio-economic development of the region.

01.05 When did you start working on your project?

2023-10-10

01.06 How many other partners are associated with your business venture?

3

01.07 Among the other partners, how many are female?

0

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

1. Solomon Mbuya is a website manager and social media expert. His ventures are mainly online and he is responsible for marketing our farm produce to get the highest rates in the market. 2. Ben Kisebe is a recently graduated animator, responsible for developing posters and brochures, animating ads, and documenting and filming our journey throughout the project's lifetime. 3. Ian Too is an employee of KEBS, responsible for sourcing all the fertilizers and pesticides required in every planting season. He is currently an employee at KEBS.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

l) Agriculture

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

The farming project in Eselengei, Kajiado, significantly contributes to the UN SDG "No Poverty" by empowering local farmers through income generation, capacity building, and job creation. The project provides training in modern agricultural practices, ensuring increased productivity and sustainable income through a fair profit-sharing model. By enhancing market access and creating jobs along the value chain, it stimulates local economic growth. Improved local food production boosts food security and nutrition, reducing reliance on imports and healthcare costs. The project also fosters community resilience and financial inclusion, ensuring long-term economic stability and breaking the cycle of poverty.

02.02.01 My project contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification

The farming project in Eselengei, Kajiado, advances the UN SDG "Zero Hunger" by increasing local food production through the cultivation of watermelon, tomatoes, butternut squash, and sunflower. Utilizing efficient irrigation and sustainable farming practices, the project ensures consistent crop yields even in arid conditions. Training local farmers in modern agricultural techniques enhances productivity and food quality. Improved food availability and accessibility reduce dependency on external food sources, enhancing local food security. The project also fosters economic stability, allowing farmers to reinvest in their farms and communities, further boosting food production. Additionally, by promoting crop diversity, it improves nutritional outcomes, ensuring a balanced diet for the community. This holistic approach addresses hunger and malnutrition, creating a resilient and self-sufficient food system.

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

The farming project in Eselengei, Kajiado, enhances the UN SDG "Good Health and Well-Being" by improving nutrition and economic stability in the community. By cultivating nutrient-rich crops like watermelon, tomatoes, butternut squash, and sunflower, the project ensures a diverse and healthy diet, reducing malnutrition and related health issues. Increased local food production makes nutritious food more accessible and affordable. Economic empowerment through profit-sharing and job creation reduces poverty, leading to better living conditions and access to healthcare. Training farmers in sustainable practices promotes environmental health, reducing exposure to harmful chemicals and fostering a healthier ecosystem. The project’s holistic approach addresses both direct and indirect factors affecting health and well-being, contributing to a more resilient and healthy community.

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

quality education ChatGPT The farming project in Eselengei, Kajiado, supports the UN SDG "Quality Education" by providing training and education to local farmers on modern, sustainable agricultural practices. This capacity-building initiative enhances farmers' skills and knowledge, improving productivity and economic stability. Increased household incomes from farming enable families to invest more in their children's education, ensuring better school attendance and reducing dropout rates. The project's emphasis on sustainable practices also educates the community about environmental stewardship and resource management. By fostering a culture of continuous learning and skill development, the project empowers farmers and their families, creating long-term educational and socio-economic benefits that contribute to overall community development.

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

The farming project in Eselengei, Kajiado, promotes the UN SDG "Gender Equality" by actively involving women in all aspects of the agricultural process. By providing equal training opportunities and resources to women farmers, the project empowers them with skills and knowledge, enhancing their economic independence and decision-making capabilities. The profit-sharing model ensures that women receive fair financial benefits from their contributions, promoting financial equity. Additionally, the project encourages the participation of women in leadership roles within farming cooperatives and community decision-making processes, challenging traditional gender roles and fostering a more inclusive environment. This inclusive approach helps to break down barriers to gender equality, creating opportunities for women to thrive economically and socially, and contributing to a more balanced and equitable community.

02.06.01 My project contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification

The farming project in Eselengei, Kajiado, advances the UN SDG "Clean Water and Sanitation" by implementing efficient water management practices in an arid region. The project employs drip irrigation and rainwater harvesting systems to optimize water use, minimizing wastage and ensuring a sustainable water supply for agriculture. Training local farmers in these techniques promotes responsible water use and increases awareness of water conservation. The project's focus on sustainable agriculture reduces runoff and contamination, protecting local water sources. By demonstrating the importance of clean water practices and equipping farmers with the knowledge and tools to maintain them, the project contributes to long-term water security and improved sanitation, fostering a healthier and more resilient community.

02.07.01 My project contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification

The farming project in Eselengei, Kajiado, supports the UN SDG "Affordable and Clean Energy" by integrating renewable energy solutions into its operations. The project utilizes solar-powered irrigation systems, reducing reliance on non-renewable energy sources and lowering operational costs. By promoting the use of solar energy, the project demonstrates the viability and benefits of clean energy in agriculture, encouraging its adoption within the community. Training farmers on renewable energy technologies and their applications fosters local knowledge and skills, driving sustainable development. Additionally, the reduced energy costs and environmental impact contribute to a more sustainable and eco-friendly agricultural practice, aligning with broader goals of clean energy accessibility and affordability for rural communities.

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

The farming project in Eselengei, Kajiado, contributes to the UN SDG "Decent Work and Economic Growth" by creating job opportunities and fostering economic stability in the region. By engaging local farmers and laborers in the cultivation of crops such as watermelon, tomatoes, butternut squash, and sunflower, the project generates employment and enhances livelihoods. The profit-sharing model ensures fair financial returns, promoting equitable economic growth. Training and capacity-building initiatives improve farmers' skills and productivity, leading to higher yields and incomes. The project's sustainable practices attract potential investments and create a stable market for produce, stimulating local economic activity. By empowering farmers and ensuring fair labor practices, the project supports sustained, inclusive economic growth and decent work conditions, contributing to the overall prosperity of the community.

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

The farming project in Eselengei, Kajiado, advances the UN SDG "Industry, Innovation, and Infrastructure" by incorporating modern agricultural technologies and infrastructure improvements. The project utilizes innovative irrigation systems like drip irrigation and rainwater harvesting, optimizing water use in an arid environment. It also integrates renewable energy solutions, such as solar-powered irrigation, demonstrating sustainable energy practices. Training programs for farmers introduce advanced farming techniques and technologies, fostering innovation in agricultural practices. Infrastructure developments, including improved storage facilities and transportation networks, enhance the efficiency and reach of agricultural production. These advancements not only improve productivity and sustainability but also stimulate local economic development, creating a foundation for further industrial growth and innovation in the region.

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

The farming project in Eselengei, Kajiado, supports the UN SDG "Reduced Inequalities" by promoting inclusive economic opportunities and equitable resource distribution. By involving marginalized groups, including women and smallholder farmers, the project ensures that everyone benefits from training, resources, and profit-sharing, reducing economic disparities. The fair profit-sharing model empowers all participants financially, fostering social and economic equity. Training programs enhance skills and knowledge across diverse community members, bridging educational gaps. The project's emphasis on sustainable practices and community engagement promotes a sense of collective responsibility and mutual support, further reducing social and economic inequalities. This inclusive approach helps create a more balanced and equitable community, where all individuals have the opportunity to thrive.

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

The farming project in Eselengei, Kajiado, contributes to the UN SDG "Sustainable Cities and Communities" by promoting sustainable agricultural practices that enhance local food security and economic stability. By implementing efficient water management techniques and renewable energy solutions, the project reduces environmental impact and conserves resources. The equitable profit-sharing model fosters economic resilience and social cohesion, ensuring that benefits are shared across the community. Training programs empower local farmers with knowledge and skills, promoting sustainable livelihoods. Additionally, the project's emphasis on local food production reduces reliance on imported food, strengthening the community's self-sufficiency and resilience. By fostering environmental stewardship, economic equity, and social inclusion, the project supports the development of a sustainable, resilient, and thriving community.

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

The farming project in Eselengei, Kajiado, aligns with the UN SDG "Responsible Consumption and Production" by promoting sustainable agricultural practices and efficient resource use. By implementing drip irrigation and rainwater harvesting, the project ensures optimal water utilization, reducing waste. Training local farmers in sustainable farming techniques, such as crop rotation and organic fertilization, enhances soil health and productivity while minimizing environmental impact. The project's focus on local food production reduces the carbon footprint associated with food transportation and supports local markets. Additionally, by cultivating diverse crops like watermelon, tomatoes, butternut squash, and sunflower, the project encourages biodiversity and responsible land use. The equitable profit-sharing model ensures fair economic benefits, promoting ethical production and consumption practices within the community, ultimately contributing to a more sustainable and responsible agr

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

The farming project in Eselengei, Kajiado, supports the UN SDG "Climate Action" by adopting sustainable agricultural practices that mitigate climate change impacts. The project employs efficient water management techniques like drip irrigation and rainwater harvesting, reducing water waste and conserving this vital resource. By integrating renewable energy solutions, such as solar-powered irrigation, the project minimizes reliance on fossil fuels, reducing greenhouse gas emissions. Training farmers in sustainable practices, including crop rotation and organic fertilization, enhances soil health and sequesters carbon, contributing to climate resilience. The project’s focus on drought-resistant crops like watermelon, tomatoes, butternut squash, and sunflower helps adapt to changing climatic conditions. By fostering environmental stewardship and promoting sustainable resource use, the project directly addresses climate change challenges, contributing to a more resilient and sustainable ag

02.14.01 My project contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification

The farming project in Eselengei, Kajiado, supports the UN SDG "Life Below Water" by implementing sustainable agricultural practices that protect water bodies from pollution and degradation. By utilizing efficient water management techniques such as drip irrigation and rainwater harvesting, the project minimizes runoff and prevents the contamination of local water sources with agricultural chemicals. Training farmers in the use of organic fertilizers and integrated pest management reduces the reliance on harmful pesticides and chemical fertilizers that can leach into waterways. These practices help maintain the quality of water bodies, preserving aquatic ecosystems and biodiversity. By promoting responsible land and water use, the project ensures that farming activities do not negatively impact marine and freshwater environments, contributing to the health and sustainability of life below water.

02.15.01 My project contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification

The farming project in Eselengei, Kajiado, supports the UN SDG "Life on Land" by promoting sustainable land management and biodiversity conservation. The project employs practices such as crop rotation, organic fertilization, and integrated pest management, which enhance soil health and reduce chemical use, benefiting terrestrial ecosystems. Efficient water management techniques prevent soil erosion and land degradation, preserving the land's productivity. By cultivating a variety of crops like watermelon, tomatoes, butternut squash, and sunflower, the project encourages biodiversity and resilience against pests and diseases. Training local farmers in sustainable practices ensures long-term land stewardship and environmental protection. These efforts contribute to the restoration and conservation of land ecosystems, fostering a sustainable and balanced natural environment.

02.16.01 My project contributes to the Peace justice and strong institutions goal

7 - Strongly Agree

02.16.02 Peace justice and strong institutions - Justification

The farming project in Eselengei, Kajiado, contributes to the UN SDG "Peace, Justice, and Strong Institutions" by fostering community cooperation, economic stability, and transparent governance. By involving local farmers in decision-making and profit-sharing, the project promotes inclusive and participatory governance, strengthening trust and social cohesion. Training programs and equitable resource distribution empower marginalized groups, reducing social inequalities and fostering a sense of justice and fairness. The project’s emphasis on fair labor practices and equitable profit-sharing ensures economic justice and reduces conflicts over resources. By creating stable economic opportunities and fostering community collaboration, the project supports the development of strong, peaceful, and resilient institutions that uphold justice and promote sustainable development.

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

The farming project in Eselengei, Kajiado, advances the UN SDG "Partnerships for the Goals" by fostering collaborations between financiers, local farmers, and other stakeholders. This inclusive model ensures that all parties work together towards common objectives, leveraging their strengths and resources. By providing training and resources, the project builds local capacity and encourages knowledge sharing. Partnerships with agricultural experts, government agencies, and NGOs enhance the project's effectiveness and sustainability. The project also connects farmers with markets, facilitating economic growth and stability. Through transparent profit-sharing and cooperative governance, the project creates a strong network of stakeholders committed to sustainable development, demonstrating the power of collaboration in achieving the SDGs.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

05.02 The product/service we envision creating represents an entirely new type of product/service.

1 - Strongly Disagree

05.03 The product/service we envision creating could be described as a new technology.

1 - Strongly Disagree

05.04 The product/service we envision creating is an improvement on an existing product or service.

4

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

7 - Strongly Agree

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

1 - Strongly Disagree

05.08 Justification

05.09 Who are your main potential competitors and what makes you stand out from them?

Our main potential competitors are other agricultural projects and commercial farms in the Kajiado region that also focus on cultivating drought-tolerant crops. Additionally, regional and national agricultural enterprises that supply similar produce to local markets could be seen as competitors. What makes our project stand out is our holistic approach that integrates sustainable farming practices, equitable profit-sharing, and community empowerment. Unlike many competitors, we prioritize water-efficient technologies like drip irrigation and rainwater harvesting, ensuring sustainability in an arid region. Our profit-sharing model ensures that local farmers benefit directly from the project's success, fostering economic stability and community support. We also emphasize training and capacity building, equipping farmers with modern agricultural techniques and promoting long-term resilience.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes. I am from a family of 4 with three sisters and a single mother, My actions toward women empowerment are deeply engraved into my persona.