Kenya - Business creation project

Describe your project or startup in a few words

Recycling of Electronic Waste to extract gold and minimize environmental pollution

01.01 Describe your project in more detail

Greencoms Solutions is an eco-friendly enterprise that seeks to promote a circular economy through recycling of E-waste. We are located in Githogoro slums on the outskirts of Nairobi city along the Northern Bypass so that the slum dwellers can also get to enjoy the services that are currently a reserve for the affluent settlements. By being close to the slum we will be able to improve the quality of life of the slum dwellers not only by creating jobs but also by improving the quality of the environment It is a new venture that is still at the development stage with a plan to launch in April 2025

01.02 What is the main problem you are trying to solve?

The Kenyan government reports in March 2024 indicated that the country generates 17000 tonnes of e-waste annually and only 1% is properly managed. The main problem we are trying to solve therefore is environmental pollution from E-waste.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Reduction in the amount E-waste in the environment Employment opportunities for the youth Environmental healing by preventing overexploitation in search for precious minerals such as gold Public education on environmental protection

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

At inception the target population will be the residents of Githogoro slums along the Northern Bypass but the bigger dream is to serve the entire Nairobi County and beyond

01.05 When did you start working on your project?

2023-08-01

01.06 How many other partners are associated with your business venture?

2

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

The male partner has a bachelors degree in Environmental Health The female partner has experience in sales and marketing

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://web.facebook.com/profile.php?id=61560669680136

01.10 Which industry best describes your project?

Other: Waste Management

02.01.01 My project contributes to the No poverty goal

6

02.01.02 No poverty - Justification

Our project will create jobs for the youth contributing to the No Poverty goal

02.02.01 My project contributes to the Zero hunger goal

2

02.02.02 Zero hunger - Justification

02.03.01 My project contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification

A clean and healthy environment promotes good health and well being of the public and since our project aims to minimize environmental pollution, it contributes to good health & well being

02.04.01 My project contributes to the Quality education goal

2

02.04.02 Quality education - Justification

02.05.01 My project contributes to the Gender equality goal

5

02.05.02 Gender equality - Justification

I have a female partner therefore the project does contribute to the goal

02.06.01 My project contributes to the Clean water and sanitation goal

2

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

5

02.08.02 Decent work and economic growth - Justification

Our project will create jobs and business opportunities for others as well as contribute to economic growth through paying of taxes

02.09.01 My project contributes to the Industry innovation and infrastructure

2

02.09.02 Industry innovation and infrastructure - Justification

02.10.01 My project contributes to the Reduced inequalities goal

2

02.10.02 Reduced inequalities - Justification

02.11.01 My project contributes to the Sustainable cities and communities goal

2

02.11.02 Sustainable cities and communities - Justification

02.12.01 My project contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification

Our project will adopt a circular economy business model to minimize waste and prevent overexploitation of natural resources

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

Our project aims to minimize the carbon footprint while preventing environmental pollution

02.14.01 My project contributes to the Life below water goal

2

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

6

02.15.02 Life on land - Justification

Our project will prevent overexploitation of the environment in search of valuable minerals such as gold thus preventing land degradation.

02.16.01 My project contributes to the Peace justice and strong institutions goal

4

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification

Our project will work in partnerships with other players in the waste management industry to ensure success in preventing environmental pollution

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

05.02 The product/service we envision creating represents an entirely new type of product/service.

2

05.03 The product/service we envision creating could be described as a new technology.

3

05.04 The product/service we envision creating is an improvement on an existing product or service.

3

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

2

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

3

05.08 Justification

The country generates 17000 tonnes of e-waste annualy but only 1% gets recycled Due to the high demand for electronic products, there are a large number of people seeking repair & maintenance services for their gadgets.

05.09 Who are your main potential competitors and what makes you stand out from them?

1. WEEE Center Nairobi 2. EWIK (Electronic waste initiative kenya) 3. Other mobile phone/computer repair businesses I have a background in Public Health and one of my partners has a background in Environmental Health and that will work to our advantage since we understand fully the negative impacts of environmental pollution The other partner with experince in sales and marketing will help create brand recognition and spur sales

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

I'm at the forefront in motivating and encouraging women to take up leadership positions and also to venture into businesses