Kenya - Business creation project

Describe your project or startup in a few words

A biopic film in honor of the late Wangari Maathai.

01.01 Describe your project in more detail

There are many untold stories of environmental champions in Kenya. One that is commonly referred to is Wangari Mathai who played a stark role in the conservation of forests in Kenya. Her story is recognised but not known. We seek to shine a light upon her life , journey and cause to inspire generations present and yet to come.

01.02 What is the main problem you are trying to solve?

Ignorance and indifference to conservation, its power, motivation, cause & effect.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

1. Awareness - Inspire people with her story. Who was Wangari Mathai? Where did she come from? What was her impact? 2. Inspiration - Touch people's hearts and minds. 3. Action - By learning of her life's mission, vision and ambition, inspire people to take action and adopt best practices in conservation.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

All people. Everyone has a duty to protect their environment. The telling of this story will power the conservation movement!

01.05 When did you start working on your project?

2022-01-01

01.06 How many other partners are associated with your business venture?

2

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Mike Njeru - Film Producer Michael Njeru is a seasoned actor and producer in Kenya's film industry. He has worked on several films, TV series and other motion picture works as an actor, producer and director. He is also Head of Community, Production Management and Content Acquisition at Turnup.Travel, he is a highly experienced Actor, Director and Producer with a demonstrated history of working in the Media & Production industry as Head of Marketing & Corporate Relations at Tufilamu Pictures. Mike Njeru is known for Clench (Life of a Creative) (2018), My Two Wives (2018) and 1988 (2020). Simiyu Barasa - Film Director An award winning Film and TV Director,who is also well accomplished, having created and shot multiple films, documentaries & TV series. Simiyu Barasa is known for Family Meeting (2019), Medicine Man (2021) and Toto Millionaire (2007).

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.facebook.com/relichousetv

01.10 Which industry best describes your project?

Other: Entertainment; Content Production, Storytelling & Performance Arts

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

We will be creating job opportunities by the telling of this story. Also, by telling the story of one of the best conservationists who ever lived, we will be inspiring people to take care of their environment which has a chain reaction towards tackling issues surrounding climate change which adversely affects food production, environmental degradation & other issues hence making a dent on poverty.

02.02.01 My project contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification

02.03.01 My project contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification

Entertainment and Inspiration is good for the heart, body & soul.

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

All generations should be aware of the story of Wangari Mathai and all past & present conservationists!

02.05.01 My project contributes to the Gender equality goal

3

02.05.02 Gender equality - Justification

02.06.01 My project contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

6

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

4

02.08.02 Decent work and economic growth - Justification

The film industry is a contributor of GDP in Kenya. We hope to add value to the same!

02.09.01 My project contributes to the Industry innovation and infrastructure

4

02.09.02 Industry innovation and infrastructure - Justification

No Wangari Mathai movie biopic has ever been made so far, so we would be breaking ground!

02.10.01 My project contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification

02.11.01 My project contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification

02.12.01 My project contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

As suggested before, the story of Wangari Mathai will inspire change towards better practices in environmental protection.

02.14.01 My project contributes to the Life below water goal

4

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

4

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

4

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

05.02 The product/service we envision creating represents an entirely new type of product/service.

6

05.03 The product/service we envision creating could be described as a new technology.

5

05.04 The product/service we envision creating is an improvement on an existing product or service.

6

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

7 - Strongly Agree

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

6

05.07 The product/service we envision creating is a new version of an old product/service.

1 - Strongly Disagree

05.08 Justification

Film as a tool of communication and awareness has existed for decades however stories emerge every day. This means that there are chances to create new ideas and narratives to inspire people.

05.09 Who are your main potential competitors and what makes you stand out from them?

Our competitors are other local & international content producers & filmmakers however, we have a unique story never before told like this! We have a ready audience that will be looking forward to know of the intricacies of the Wangari Mathai brand. We aim to partner up with schools & universities and inspire them by employing transmedia storytelling strategies to engage them.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Not yet.