Kenya - Business creation project

Describe your project or startup in a few words

My project aims at helping local businesses advertise their products to their target audience\locals with ease by setting up digital screens to replace Billboard advertising as audio visual advertising leads to high consumer engagement

01.01 Describe your project in more detail

With the high advancement in technology advertising has become one of the norms for businesses but due to the pricing and advert locations available small\local businesses have have a hard time adopting to the current market. My project aims on helping this small businesses advertise their goods and services to the surrounding areas or the local community with ease. Take a local fruit vendor for example for the business advertising in media would not push the sales over the charts soo this creates a gap what if in within the 'shopping center' there is a screen advertising for him to the locals at a better fee and surety of sales is guaranteed since all the audience are from the area as the screens will only be viewed by residents of a specific area

01.02 What is the main problem you are trying to solve?

Prices in adeverts is too high for local businesses Adaptation of small scale businesses to the technological aspect of businesses Create availability of new businesses to develop at higher rate

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Boost of sales for small scale businesses via advertising Growth of small urban towns, village,slum Create a more effective means of advertising for small businesses

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Small scale businesses Largescale businesses Entrepreneurs willing to start a bussines within a certain area Running and active businesses

01.05 When did you start working on your project?

2024-01-01

01.06 How many other partners are associated with your business venture?

1

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Skilled Human resource manager Small scale business owner and an enterprenuer

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.facebook.com/100026433684197/posts/pfbid0t1Y2FYcRnwNr9MFf1L9FEVRtKXnNciEe5ctpo7vFYgTCyysTfmrTLWpk7984f4o9l/?app=fbl

01.10 Which industry best describes your project?

i) Communication services (telecommunications, media, interactive services)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

More small scale enterprenuers may arise as a result of fast and easy advertising setups Growth of small businesses as sales will sky rocket creating a gap for supply to fill in the new and arising demand thus creating employment from lowest level [production] all the way to the Consumer Increase in business competition

02.02.01 My project contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification

Creation of both jobs and new bussinesses arising will help the unemployed get work to feed their families while also keeping some of the youth away from drug use

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

A mother working at grocery store will have a better opportunity to sell her goods to the martkets full extent with a few liabilities that also mean putting food on someones plate [packing guy, transportation cost etc] on the other side she can easily pay for her mediacl cover and also afford education for her little on

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

Education centers are free to use our system to advertise and show case their schools giving parents a chance to choose between fees, location, acommodation without having to move aroud from place to place looking for a school and also shuns away the ney talkers of a certain school

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

Gender equality is at the core of the project as all legal businesses male\female owned are allowed to advertise without any discrimination on race, colour, tribe or religion

02.06.01 My project contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification

My projects aims at eliminating waste created through posters and flyers made by local businesses to advertise

02.07.01 My project contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

Decent work will be available as there is no limits for resources required from the un employed Economic growth is eminent as there would be a stable market for local businesses

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

With the creation of local advertising sites inovation will be at it's peak as the competition hightens to fill in for the business gaps available

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

This project will serve both small scale and big scale businesses strugling with the advertising asoect of a bussines thus creating equality among small and big bussines

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

By empowering small businesses in communities people will be able to sustain their areas as employment rate would increase thus helping 5he community grow at large

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

Through advertising linkage between producer, wholesalers, retailers and consumers would boost their individual sales therefore maintaining a steady supply allthrough the levels soo as to fill in the excess demand created through advertising

02.13.01 My project contributes to the Climate action goal

2

02.13.02 Climate action - Justification

With the boost in small businesses organic materials will be at a high demand thus reducing the need for chemically grown foodstuff With the advertising in place recycling will be much easier as you know were to drop off your recycled materials

02.14.01 My project contributes to the Life below water goal

2

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification

By working with legal businesses it's easier to track,report\complain on behalf of the consumer ensuring cknsumer protection at all times

02.16.01 My project contributes to the Peace justice and strong institutions goal

7 - Strongly Agree

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

With the right patnership i believe going global is one of the unavoidable circumstances

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

05.02 The product/service we envision creating represents an entirely new type of product/service.

7 - Strongly Agree

05.03 The product/service we envision creating could be described as a new technology.

7 - Strongly Agree

05.04 The product/service we envision creating is an improvement on an existing product or service.

4

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

4

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

7 - Strongly Agree

05.08 Justification

The project aims at facilitating advertisement availability in areas away from major cities but lager population is available filling in the gap for an advertiser whilst also tapping growing businesses

05.09 Who are your main potential competitors and what makes you stand out from them?

Bill board advertises. I stand out from the as i want to fix orices make adverts available even in rural areas and highly populated areas

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Patnering up with female vendors and doing graphic {video\picture} content for their small scale businesses encourges them to venture into different bussines and impliment long forgotten bussines gaps within the comunity