Kenya - Business creation project

Describe your project or startup in a few words

iHustle is an online work marketplace aiming to link Kenyans with job opportunities while also connecting businesses with skilled professionals.

01.01 Describe your project in more detail

Introducing iHustle, an innovative online platform addressing unemployment among Kenyan youth. Our mission is to connect skilled professionals with job opportunities while enabling businesses to access a talented workforce remotely. Unique to iHustle is our seamless workflow: professionals complete tasks remotely and receive payments securely through the platform. We focus on remote-friendly professions like web development, design, content creation, digital marketing, writing, editing, customer support, and virtual assistance. Soon, users can also transact using cryptocurrency.

01.02 What is the main problem you are trying to solve?

iHustle aims to tackle unemployment among Kenyan youth by providing a platform that connects them with job opportunities in remote-friendly professions. By facilitating remote work and enabling secure payments, iHustle addresses the challenge of accessing employment opportunities and empowers professionals to work flexibly while meeting the needs of businesses seeking skilled talent.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

iHustle offers: Diverse job opportunities for Kenyan youth. Flexible remote work arrangements. Secure, timely payments for completed tasks. Access to a pool of skilled professionals for businesses. Acceptance of cryptocurrency payments. Streamlined workflow for efficiency. Empowerment through career pursuit and goal achievement.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

iHustle targets Kenyan youth seeking employment opportunities and skilled professionals in remote-friendly fields. Businesses seeking access to a diverse talent pool for projects also benefit. Additionally, individuals interested in flexible work arrangements and cryptocurrency payments find value in the platform.

01.05 When did you start working on your project?

2024-02-05

01.06 How many other partners are associated with your business venture?

2

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

The male software engineer brings extensive technical expertise, with a background in software development, coding languages, and system architecture. He has years of experience in building robust platforms and implementing innovative solutions. His skills include proficiency in programming languages like Python, JavaScript, and Java. The female marketing specialist is highly skilled in strategic marketing, branding, and customer engagement. She has a proven track record of creating successful marketing campaigns, building brand awareness, and driving customer acquisition. With her expertise in digital marketing, content creation, and social media management, she brings a comprehensive approach to promoting and growing the platform.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

02.02.01 My project contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

02.06.01 My project contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

02.14.01 My project contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

7 - Strongly Agree

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

1 - Strongly Disagree

05.02 The product/service we envision creating represents an entirely new type of product/service.

7 - Strongly Agree

05.03 The product/service we envision creating could be described as a new technology.

7 - Strongly Agree

05.04 The product/service we envision creating is an improvement on an existing product or service.

1 - Strongly Disagree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

1 - Strongly Disagree

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

1 - Strongly Disagree

05.08 Justification

05.09 Who are your main potential competitors and what makes you stand out from them?

Our main competitor, the Kenyan government's initiative focusing on agriculture for employment, contrasts with our project's modern approach. We stand out by leveraging technology to address youth unemployment. With just a mobile phone and internet access, our platform offers flexible remote work opportunities, empowering Kenyan youth to earn income efficiently.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

As a web developer and marketing specialist, I create online resources to empower and spotlight female entrepreneurs, fostering a supportive community for their success.