Kenya - Business creation project

Describe your project or startup in a few words

It is a platform to enhance all aspects related in SME

01.01 Describe your project in more detail

A multitenant platform to host different SMEs with different features like ecomerce, financial support, communication etc The system will be individual when an SME registers.

01.02 What is the main problem you are trying to solve?

Simplify the process of SMEs having an online presence and assist in sales

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Ease of use Accessibility Multiple features on one platform Ease of communication

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

SMEs in various sectors.

01.05 When did you start working on your project?

2024-09-01

01.06 How many other partners are associated with your business venture?

3

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Software development Cloud engineering

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My project contributes to the No poverty goal

6

02.01.02 No poverty - Justification

The platform enables SMEs to grow and succeed by providing tools that enhance productivity and profitability. By supporting small businesses, the project helps create more jobs and economic opportunities, which can reduce poverty levels in the region.

02.02.01 My project contributes to the Zero hunger goal

3

02.02.02 Zero hunger - Justification

While the primary focus of the platform is not on food security, by supporting SMEs, it indirectly contributes to local economic stability, which can help improve access to food.

02.03.01 My project contributes to the Good health and well-being goal

4

02.03.02 Good health and well-being - Justification

The project can contribute indirectly by supporting SMEs that offer health and wellness products or services, thus promoting healthier lifestyles.

02.04.01 My project contributes to the Quality education goal

5

02.04.02 Quality education - Justification

The platform includes educational resources for SMEs to enhance their business skills and knowledge, promoting lifelong learning and improving business acumen.

02.05.01 My project contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification

The platform supports female entrepreneurs by providing equal access to tools and resources, empowering women to grow their businesses and achieve economic independence.

02.06.01 My project contributes to the Clean water and sanitation goal

2

02.06.02 Clean water and sanitation - Justification

The platform does not directly address issues of water and sanitation.

02.07.01 My project contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification

While not a primary focus, the platform can support SMEs that are involved in clean energy solutions by providing them with business tools and resources.

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

The platform directly supports economic growth by helping SMEs thrive. It promotes decent work by enabling businesses to expand and create job opportunities, thus contributing to sustainable economic development.

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

The platform promotes innovation by providing SMEs with advanced technological tools and resources, fostering a culture of innovation. By offering scalable solutions, it helps build resilient digital infrastructure, supporting sustainable industrialization and enabling businesses to adapt and thrive in a competitive market.

02.10.01 My project contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification

The platform provides equal access to business tools and resources for all SMEs, regardless of their size or financial capability. By empowering smaller businesses and underrepresented groups, it helps reduce economic disparities and promotes inclusivity within the business community.

02.11.01 My project contributes to the Sustainable cities and communities goal

5

02.11.02 Sustainable cities and communities - Justification

The platform supports local businesses, which are crucial for the economic and social fabric of cities and communities. By enabling these businesses to grow and thrive, it contributes to creating more sustainable and resilient urban environments.

02.12.01 My project contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification

The platform can promote responsible business practices among SMEs, encouraging efficient use of resources and sustainable production methods. However, its direct impact on consumption patterns may be limited.

02.13.01 My project contributes to the Climate action goal

4

02.13.02 Climate action - Justification

While not directly focused on climate action, the platform can support SMEs that are engaged in environmentally friendly practices and innovations. It encourages businesses to adopt sustainable practices through educational resources and tools, contributing indirectly to climate action.

02.14.01 My project contributes to the Life below water goal

2

02.14.02 Life below water - Justification

The platform does not directly impact ocean conservation or marine resources. Its primary focus is on supporting SMEs in various industries, which generally do not include marine conservation.

02.15.01 My project contributes to the Life on land goal

4

02.15.02 Life on land - Justification

The platform can support SMEs involved in sustainable land management practices, promoting the use of eco-friendly resources and contributing to the protection of terrestrial ecosystems. However, its direct impact is limited.

02.16.01 My project contributes to the Peace justice and strong institutions goal

5

02.16.02 Peace justice and strong institutions - Justification

The platform fosters inclusive business practices and promotes transparency and accountability among SMEs. By encouraging ethical business operations and equitable access to resources, it contributes to building stronger institutions and more peaceful communities.

02.17.01 My project contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification

The platform facilitates collaboration among SMEs, industry experts, and stakeholders, strengthening partnerships and fostering a supportive business ecosystem. By promoting cooperative efforts, it helps achieve shared sustainable development goals, leveraging collective expertise and resources.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

4

05.02 The product/service we envision creating represents an entirely new type of product/service.

4

05.03 The product/service we envision creating could be described as a new technology.

5

05.04 The product/service we envision creating is an improvement on an existing product or service.

6

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

5

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

6

05.07 The product/service we envision creating is a new version of an old product/service.

4

05.08 Justification

The platform we envision combines the best aspects of existing business management tools while integrating new technological advancements such as AI-driven analytics and personalized business solutions. This represents a significant improvement over current offerings by providing more tailored, efficient, and scalable solutions for SMEs. Unlike existing products, our platform offers a unified ecosystem that addresses unmet needs in business automation and resource management, making it a unique and innovative solution.

05.09 Who are your main potential competitors and what makes you stand out from them?

Our main competitors include platforms like QuickBooks, Salesforce, and HubSpot, which offer specific business solutions. What sets us apart is our comprehensive, all-in-one platform that integrates these functionalities into a seamless experience. Our unique value proposition lies in the use of advanced AI for personalized insights, a high degree of customization for various industries, and an emphasis on user-friendly interfaces that cater specifically to SMEs, ensuring they get maximum value with minimal complexity.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, we are initiating actions within our community to promote the role of female entrepreneurs. Some examples of our actions include: Hosting networking events specifically tailored for female entrepreneurs to connect, share experiences, and collaborate. Providing mentorship programs where successful female entrepreneurs can mentor aspiring women in business. Organizing workshops and seminars focused on topics such as leadership, negotiation skills, and overcoming challenges in entrepreneurship, with a particular emphasis on empowering women.