Kenya - Business creation project

Describe your project or startup in a few words

Our project is the establishment of a one stop wellness centre for both corporates and individuals. We aim to educate as well as provider affordable health and wellness packages for corporates and individuals.

01.01 Describe your project in more detail

I have worked in the healthcare space now for over seven years. During this time, one of the products I was tasked to sell was annual wellness check ups and direct billing arrangements for corporates. Through my close working relationship with doctors, I got to see first hand the great impact that preventive healthcare can have on families as opposed to curative healthcare. I believe that there are many people who work within the formal and informal sectors that ar cognisant of the fact that they need to take up a healthier lifestyle. The aim of 313 wellness and insurance id to encourage the Kenyan population to be conscious and deliberate about their health seeking behaviors. We aim to offer wellness products cutting across different healthcare providers in Kenya to enable people seek and get information on preventive healthcare. The goal is to become a source of credible information on matters wellness by targeting atleast 10,000 Kenyans to undertake wellness programs every year.

01.02 What is the main problem you are trying to solve?

Curative healthcare had become a source of pain for many Kenyan families. Everytime a family is plagued by a congenital illness like cancer, they suffer greatly and have to undergo an unimaginable level of financial and emotional distress. Preventive healthcare has the potency to minimize the financial burden of healthcare costs. Furthermore, mental wellbeing had become a major talking point for corporates. Ours is to be the link between corporates and hospitals. Many HR managers and administrators would like to have such programs for their staff but the informations is very scanty. Ours is to bridge that gap and ensure that the public is constantly aware of ongoing health programs. Our main tool will be social media. Heaving qualified doctors give free health talks and information for the benefit of the society.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

1. Cost benefits On of the major benefits of our products will be cost. Conventional hospital practices ensure maximum revenue maximization. By targeting a huge population with our products, we shall over negotiated rates to the benefit of our clients. Furthermore, we shall not charge a single coin from the customer. Our revenue will be drawn purely from commissions based on agreements between us and the hospitals. 2. Geographical coverage One of the hospitals we intend to start working with is the largest outpatient healthcare provider in Kenya with 100+ outpatient centres. 3. The benefit of choice Customer gets to pick their preferred and most convenient healthcare provider.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

1. The public Mostly working age adults whose busy schedules and habits may not offer them the opportunity to check on their health as well as they would like. 2. Corporate heads Corporates are constantly grappling on how to better take care of their Staff and how to make their staff fe l that they are well valued. We aim to offer employers exactly what they need to demonstrate care towards their employees. 3. Insurance companies We shall offer them negotiated rates that give them more value for their medical examination costs.

01.05 When did you start working on your project?

2024-03-01

01.06 How many other partners are associated with your business venture?

3

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

My wife will be working on this program. Her name is Gladys Njoroge. She has a degree in sociology from the Catholic University with a great heart for compassionate acts. She has over 3 years work experience and has most recently been on an entrepreneurial journey.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.instagram.com/wellness_insurance_coach_ke?igsh=MTFxaGpjd3FhZW5tdA==

01.10 Which industry best describes your project?

f) Healthcare (healthcare equipment and services)

02.01.01 My project contributes to the No poverty goal

3

02.01.02 No poverty - Justification

When people are healthy and in good health, they become more productive and are able to raise their household incomes.

02.02.01 My project contributes to the Zero hunger goal

3

02.02.02 Zero hunger - Justification

No poverty enables people to eliminate hunger because they are able to do well in life. Without good health, productivity deteriorates and hunger becomes a reality without the support of family, friends or well wishers.

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

This project is all about promoting the health and wellbeing of the society. Teaching people of reproductive age the importance of taking a prostate test, self breast examination, kindney and liver function tests, pap smears among many others. It's about promoting workplace economics for staff as well as ensuring good mental health among employees.

02.04.01 My project contributes to the Quality education goal

6

02.04.02 Quality education - Justification

Our health talks, provided for free on social media and in person at a small facilitation fee aim to promote healthcare knowledge in the society.

02.05.01 My project contributes to the Gender equality goal

3

02.05.02 Gender equality - Justification

Good health ensures that we eliminate the gender bias in matters of health. For example, wh n we promote wellness programs for women like cervical cancer screening and at the same time promote prostate cancer screening for the men, we eliminate gender bias and help promote equality.

02.06.01 My project contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification

Good health starts by drinking clean water. Unsafe drinking water is a hazard and major cause for many illness.

02.07.01 My project contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

Good health among employees is characterized by a decent work environment.

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

This project is about innovation. It is combining the operating metrics of selling insurance with those of healthcare promotion.

02.10.01 My project contributes to the Reduced inequalities goal

3

02.10.02 Reduced inequalities - Justification

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

Healthcare costs continue to make the cost of living unsustainable. By encouraging preventive healthcare practices, we aim to foster knowledge and promote good health and wellbeing, thereby reducing healthcare financing costs.

02.12.01 My project contributes to the Responsible consumption and production goal

2

02.12.02 Responsible consumption and production - Justification

02.13.01 My project contributes to the Climate action goal

2

02.13.02 Climate action - Justification

02.14.01 My project contributes to the Life below water goal

2

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

2

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

2

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

This program is impossible to implement without partnerships. I am not a qualified medical practitioner, through this program, I have to create great partnerships with hospitals and insurance companies to make the dream a reality.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

3

05.02 The product/service we envision creating represents an entirely new type of product/service.

5

05.03 The product/service we envision creating could be described as a new technology.

6

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

7 - Strongly Agree

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

4

05.08 Justification

Even though am not a qualified medical doctor, this project aims to help promote preventive health are by changing how healthcare products are marketed. The use of social media and the internet will be key to creating a bigger audience for the product.

05.09 Who are your main potential competitors and what makes you stand out from them?

My main competitors would be healthcare providers but the plan is to work with the them as the implementing partners.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

No