Kenya - Business creation project

Describe your project or startup in a few words

Our project is dedicated in promoting sustainable practices through innovative and eye catching advertising campaigns. Our primary focus will be on creating eco friendly bottles by use of water hyacinth.

01.01 Describe your project in more detail

Water hyacinth has been a major problem in some lakes such as L.victoria and L. Naivasha. The water hyacinth can be harvested and used to create paper that can be used to make a tetra pak. The tetra pak will be used as a mobile advertising location. Companies will pay subscriptions similar to billboards to have message places on the tetrapak side. The bottles will be given free to the public with water this will be possible as companies would have paid for them. The revenue collected from the companies will also be used to maintain the project. Also a % of the revenue collected will be used to provided meals to public for free. In return jobs will be created during water hyacinth harvesting, manufacturing and distribution of the eco friendly bottle. Also

01.02 What is the main problem you are trying to solve?

There has been a rise in the number of plastics around the world. The plastics are choking the environment and contributing to the diminishing of some aquatic, land animals and plants. There has been also a rise in clogging of sewer lines because of plastics. The plastics are non biodegradable and our eco friendly bottles are biodegradable. As a result we are able to make our mother earth breath again.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

1. Getting rid of non biodegradable materials as our eco friendly bottles are biodegradable and will let the environment be clean and sustainable. 2. Reduction of water hyacinth in some of our lakes in Kenya. 3. By products of the water hyacinth can be used to make animal feeds. 4. Thriving of aquatic and land animals. 5. Thriving of plants. 6. Creation of jobs. 7. For the advertised companies they are able to have a tracking of number of people that have been able to see their advert. 8. Revenue to the government. 9. Reduce plastics dependancy

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

My project is aimed at serving the public by creating public awareness on eco friendly packaging. I also aim to make brands get to the public with ease and give a perfect brand image.

01.05 When did you start working on your project?

2024-01-01

01.06 How many other partners are associated with your business venture?

0

01.07 Among the other partners, how many are female?

0

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Milestones and experiences I offer include: 1). Public relation skills as acquired from Kenya National Bureau of Statistics. 2). Communication skills as obtained from the ministry of Labour and social protection. 3). Commitment & ordeliness as acquired from Pacemaker international. 4). Analytic skills as obtained from Kenya National Bureau of Statistics. 5). Data integrity and confidentiality as obtained from the ministry of Labour and social protection.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

b) Materials (agriculture, fishing, chemical products, construction materials, containers and packaging, metals and mining, paper and forest products)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

1. Water hyacinth harvesting will reduce choking of lakes and enable fishing and tourism activities to thrive. 2. Local economies will grow as jobs will be created in water hyacinth prone areas. 3. Jobs will be created in the manufacturing and distribution of eco friendly bottles. 4. Youths will get jobs in the creation of adverts.

02.02.01 My project contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification

A percentage of the amount gained as a result of subscriptions from companies will enable the project buy meals to those who are not able to afford simple meals.

02.03.01 My project contributes to the Good health and well-being goal

2

02.03.02 Good health and well-being - Justification

02.04.01 My project contributes to the Quality education goal

3

02.04.02 Quality education - Justification

02.05.01 My project contributes to the Gender equality goal

4

02.05.02 Gender equality - Justification

02.06.01 My project contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification

By introduction of the eco friendly bottles. There will be less sewer blockage as they packaging is biodegradable. This will results will smooth sewer flow reduction sanitation prone diseases.

02.07.01 My project contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

Water hyacinth prone areas depend on fishing and it has choked the lakes reducing fishing activities. This project will be able to make such areas thrive back economically. Manufacturing and distribution of the eco friendly bottles will also promote employment that results in growing our economy.

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

Material Choice: Using water hyacinth as a raw material for eco-friendly bottles is innovative. Water hyacinth is abundant, renewable, and often considered a nuisance in water bodies. Transforming it into useful products demonstrates creativity and resourcefulness. Environmental Impact: The project addresses environmental challenges while promoting sustainability. By removing water hyacinth from waterways, you contribute to ecosystem health. Simultaneously, creating eco-friendly bottles reduces plastic waste and minimizes the environmental footprint. Community Engagement: Involving local communities in harvesting and crafting water hyacinth bottles fosters community engagement. It empowers individuals, creates jobs, and strengthens social ties. This approach goes beyond mere production—it uplifts communities. Storytelling: The project tells a compelling story. It’s not just about bottles; it’s about transforming a problem (water hyacinth overgrowth) into a solution (eco-friendly bottle

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

Employment Opportunities: Harvesting and processing water hyacinth involve local communities. By providing employment, the project directly benefits disadvantaged and marginalized groups. It empowers individuals who may otherwise face limited economic opportunities1. Community Empowerment: Involving local artisans and entrepreneurs in bottle production fosters community engagement. These individuals gain skills, income, and a sense of purpose. Empowerment through meaningful work reduces inequality1. Resource Redistribution: By utilizing water hyacinth, the project redistributes resources. It transforms an abundant yet underutilized plant into valuable products. This resource redistribution aligns with the goal of reducing disparities1. Environmental Justice: Water hyacinth often overgrows in water bodies, affecting vulnerable communities. By addressing this environmental issue, the project indirectly promotes environmental justice. It ensures that marginalized communities have access t

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

The project focuses on creating eco-friendly bottles from water hyacinth. By utilizing this abundant resource, it indirectly contributes to affordable housing. When water hyacinth is removed from water bodies, it improves living conditions for communities living near those areas.Sustainable cities aim for resource efficiency. Water hyacinth-based bottles reduce waste and promote circular economy principles. They demonstrate how innovative materials can be used effectively while minimizing environmental impact.

02.12.01 My project contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification

Responsible production involves minimizing hazardous waste and greenhouse gas emissions. The project’s focus on eco-friendly bottles ensures that waste generation, especially hazardous waste, is avoided or minimized.aims to integrate environmental sustainability with economic growth by decoupling environmental degradation from economic growth. The project achieves this by using water hyacinth, a renewable resource, to create eco-friendly bottles.

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

SDG 13 emphasizes urgent action to combat climate change and its impacts. The project contributes by utilizing water hyacinth to create eco-friendly bottles.under SDG 13 aims to strengthen resilience and adaptive capacity to climate-related hazards and natural disasters in all countries. The project’s focus on eco-friendly materials contributes to building resilience against climate impacts.

02.14.01 My project contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification

Plastics harm marine life by ingestion, entanglement, and toxic contamination. Marine animals mistake plastic for food, leading to digestive blockages and malnutrition. Plastic debris can entangle and injure marine species. Additionally, plastic releases toxic chemicals into the water, affecting health and reproduction. Our project’s use of water hyacinth for eco-friendly bottles mitigates this impact by reducing plastic waste and promoting a sustainable alternative.

02.15.01 My project contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification

Plastics harm land ecosystems by polluting soil, releasing toxins, and disrupting wildlife habitats. Plastic waste persists for centuries, affecting soil health and biodiversity. Our project’s use of water hyacinth for eco-friendly bottles mitigates plastic pollution on land by reducing reliance on traditional plastics and promoting sustainable alternatives

02.16.01 My project contributes to the Peace justice and strong institutions goal

4

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

SDG 17 encourages capacity building and technology transfer. The project empowers local artisans by providing skills and knowledge related to water hyacinth utilization.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

4

05.02 The product/service we envision creating represents an entirely new type of product/service.

6

05.03 The product/service we envision creating could be described as a new technology.

7 - Strongly Agree

05.04 The product/service we envision creating is an improvement on an existing product or service.

6

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

4

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

4

05.07 The product/service we envision creating is a new version of an old product/service.

6

05.08 Justification

project is an innovative improvement over tetrapaks, addressing their limitations. It also extends advertising possibilities by using eco-friendly bottles made from water hyacinth.

05.09 Who are your main potential competitors and what makes you stand out from them?

Main competitors are the other advertising companies that are well developed and use digital billboards and other canvas billboards. I am also facing competition from one company outside kenya that uses paper cardboard to sell water. What sets me aside is this will be the first time advertisement will be available on an eco friendly bottle. Also my product will be free to the public and it will also provide free meals to the public funded by subscriptions from companies in need of adverts.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes,