Kenya - Business creation project

Describe your project or startup in a few words

A discovery search engine that simplifies digital advertising by aggregating digital ads and sending them across client preferred channels including digital out of home sites.

01.01 Describe your project in more detail

A discovery search engine that helps consolidate all digital advertising needs to one app. Businesses no longer have to upload Ads on different platforms.

01.02 What is the main problem you are trying to solve?

In a world where new social media platforms are being invented each day and in a world where majority of businesses do not know how to advertise on the World Wide Web, Gundua helps businesses advertise on their preferred digital channel from one App.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

- Reduced complexity - Higher reach - Lower rates - Access to influencers - Access to the www - Highly targeted

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

- SMEs - MSMEs - Start Ups - Creative economy

01.05 When did you start working on your project?

2023-01-03

01.06 How many other partners are associated with your business venture?

1

01.07 Among the other partners, how many are female?

0

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Evanson Ndungu - Over 13 yrs marketing industry experience in FMCG, Telco, Fintech, Business development, Creative and New product development in East and Central Africa

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.linkedin.com/company/101672191/admin/dashboard/

01.10 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My project contributes to the No poverty goal

6

02.01.02 No poverty - Justification

By helping small businesses access wider audiences in a simple and affordable way.

02.02.01 My project contributes to the Zero hunger goal

6

02.02.02 Zero hunger - Justification

Gundua will help small scale farmers "Get Discovered" through dedicated channels on the platform

02.03.01 My project contributes to the Good health and well-being goal

3

02.03.02 Good health and well-being - Justification

02.04.01 My project contributes to the Quality education goal

4

02.04.02 Quality education - Justification

02.05.01 My project contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification

Gundua works with 'Brand Beri Limited' a female owned digital marketing agency that helps with strategy development and implementation.

02.06.01 My project contributes to the Clean water and sanitation goal

3

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification

Gundua will help Electric mobility users locate charging stations and repair shops across the country

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

We work with a team of young brand enthusiasts who help collect market information at a fee while mentoring them on their entrepreneurial journey

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

Gundua will be Kenya's first digital advertising aggregator

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

Upon adoption in different countries in Africa, Gundua will help elevate local economies by giving them access to higher consumption markets e.g. urban clientelle

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

Gundua will help accelerate electric mobility adoption through charging stations mapping

02.12.01 My project contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification

Gundua will help reduce waste by offering a platform that producers can let the world know of surplus product available for sale at a discount as opposed to discarding it off or encountering expiries.

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

Gundua will work in partnership with Green energy industry players to create awareness of and map out key recharging stations in Kenya and the world at large

02.14.01 My project contributes to the Life below water goal

3

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification

Gundua will promote eco tourism through experiential discovery as one of its core functionalities in line with its name "Gundua" which directly translates to 'Discover'

02.16.01 My project contributes to the Peace justice and strong institutions goal

3

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification

Gundua will help accelerate green energy adoption

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

2

05.02 The product/service we envision creating represents an entirely new type of product/service.

7 - Strongly Agree

05.03 The product/service we envision creating could be described as a new technology.

7 - Strongly Agree

05.04 The product/service we envision creating is an improvement on an existing product or service.

5

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

4

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

1 - Strongly Disagree

05.08 Justification

Gundua is the first of its kind digital advertising aggregator in Kenya and Africa at large

05.09 Who are your main potential competitors and what makes you stand out from them?

- SMEs - MSMEs Small and medium enterprises have growth ambitions but may not afford professional digital marketing services, with founders or managers running marketing strategies and content themselves. Gundua helps reduce the time taken and complexity to build online awareness while it acts as a directory which makes them discoverable

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, I often offer free marketing consultancy services to female and single mom owned businesses