Kenya - Business creation project

Describe your project or startup in a few words

M-Takataka offers an innovative waste management solution in Kenya through a mobile application, featuring a strategic network of recycling points, financial incentives for recycling on the user end and computer vision technology for waste segregation.

01.01 Describe your project in more detail

The app makes it easy for users through computer vision, to scan through their waste for separation purposes. Additionally, Our unique mobile app enables users to locate the nearest recycling point or request pickup services from specific locations with ease. Beyond convenience, we incentivize responsible waste disposal by offering financial rewards for recycling efforts, transforming the way people perceive and engage with their discarded materials.

01.02 What is the main problem you are trying to solve?

Kenya produces between three and four thousand tons of trash every day. A total of 259,252 tons of plastic packaging are utilized annually; of this waste, 15% is landfilled, 18% is recycled, and 67% is dumped in open landfills after it has been used. We aim to develop a solution to boost the recycling rates of waste. Our approach involves initiating recycling practices at the household level, enabling users to differentiate recyclable materials within items. This initiative not only raises awareness about recycling but also fosters a culture of sustainable waste management in the long term.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

In a country where waste management has presented significant challenges, we offer a comprehensive solution that's convenient, eco-friendly, and community-focused. With a strategic network of recycling points spanning urban and rural areas, we make recycling a seamless and rewarding experience for everyone.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

The target beneficiaries include: 1. Small businesses: They often have limited resources and may not have the budget to invest in a comprehensive waste management system. Our waste management company can offer affordable solutions that fit their needs and budget. 2. Residential customers may be interested in waste management services for their homes or apartments. Our waste management company can offer services such as recycling, composting, and hazardous waste disposal. 3. Commercial customers: They may have a larger volume of waste and may require more specialized solutions. Our waste management company can offer services such as waste reduction, waste-to-energy, and landfill diversion.

01.05 When did you start working on your project?

2023-10-01

01.06 How many other partners are associated with your business venture?

2

01.07 Among the other partners, how many are female?

2

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

1. Tricia Nyoike: Tricia is a final year student at Strathmore University pursuing a Bachelors in Informatics and Computer Science 2.Linda Kyalo: Linda is awaiting her graduation from Strathmore University where she pursued a Bachelors in Informatics and Computer Science

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://youtu.be/fbQ4rYvjFX0?feature=shared

01.10 Which industry best describes your project?

a) Energy (equipment, services, sustainable energy and fuel)

02.01.01 My project contributes to the No poverty goal

3

02.01.02 No poverty - Justification

02.02.01 My project contributes to the Zero hunger goal

3

02.02.02 Zero hunger - Justification

02.03.01 My project contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification

This solution aims at creating more suitable living conditions for

02.04.01 My project contributes to the Quality education goal

2

02.04.02 Quality education - Justification

02.05.01 My project contributes to the Gender equality goal

2

02.05.02 Gender equality - Justification

02.06.01 My project contributes to the Clean water and sanitation goal

6

02.06.02 Clean water and sanitation - Justification

This solution promotes recycling which consequently reduces the amount of waste that gets dumped in water bodies such as rivers.

02.07.01 My project contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification

This solution not only creates job opportunities, especially in the various waste pickup points but also promotes economic growth in that the waste materials can be recycled to come up with different products which can be sold. An example would be selling plastics to the company that turns them into building material.

02.09.01 My project contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification

This solution provides waste products as raw materials for industries to transform them int usable products.An example would be the use of rubber slipper to create works of art or even plastic bottles to create building blocks.

02.10.01 My project contributes to the Reduced inequalities goal

2

02.10.02 Reduced inequalities - Justification

02.11.01 My project contributes to the Sustainable cities and communities goal

6

02.11.02 Sustainable cities and communities - Justification

This solution creates sustainable communities in that the amount of waste dumped in certain parts of the countries is reduced which in turn makes those areas better suited for living for the occupants.

02.12.01 My project contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification

This solution promotes responsible consumption in that it may encourage people to be mindful of the items they purchase to ensure that when they are done with them they can be recycled and not just dumped in land fills.

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

This solution redirects waste to be recycled instead of being dumped in landfills where at times deforestation occurs to make more space for more waste to be dumped consequently eaddin gon to the already big climate change challenge facing the world.

02.14.01 My project contributes to the Life below water goal

6

02.14.02 Life below water - Justification

This solution redirects waste that may have been dumped in water bodies such as rivers which would consequently reduce the number of living organisms under water.Additionally waste that ends up in water bodies affect under water creatures who et caught up in the waste.

02.15.01 My project contributes to the Life on land goal

6

02.15.02 Life on land - Justification

This solution aims at improving life on land by reducing the amount of waste that ends up in landfills as it destroys the terrestrial ecosystem of those areas, It also reduces the amount of defforestation that happens to create more landfills.

02.16.01 My project contributes to the Peace justice and strong institutions goal

1 - Strongly Disagree

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification

This solution promotes partnerships throughout the lifecycle of waste products.Examples would be partnerships with waste transportation companies and even recycling plants.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

1 - Strongly Disagree

05.02 The product/service we envision creating represents an entirely new type of product/service.

5

05.03 The product/service we envision creating could be described as a new technology.

5

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

5

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

5

05.07 The product/service we envision creating is a new version of an old product/service.

6

05.08 Justification

This solution uses computer vision which is an artificial intelligence technology to create the waste segmentation feature

05.09 Who are your main potential competitors and what makes you stand out from them?

Our main potential competitors are already existing companies who are using different recycling techniques such as having waste disposal points around communities.M-Takataka stands out in that it uses computer technology for waste segre

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

As a female founder, I believe that being part of a female founded initiative is crucial for displaying initiative effectively and making a significant step in promoting young female entrepreneurs.