Kenya - Business creation project

Describe your project or startup in a few words

Continuous Football offers an academy and club experience to Kenyan football players and football lovers of all ages. Building and nurturing professional careers. Taking Kenya's football scene to all new heights.

01.01 Describe your project in more detail

Continuous Football is offers an academy and club experience for footballers in Kenya, where they can be recruited, professionally trained, and offered semi-professional and professional career opportunities in football. Continuous Football seeks to improve the spectator experience by making game ticketing, merchandise acquiring, and stadium experiences as memorable and sociable as possible.

01.02 What is the main problem you are trying to solve?

There are two main problem being solved by Continuous Football; one is creating professional careers that could compete on the international level through offering opportunity as well as resources to footballers in Kenya. This negates the need for talented and skilled football players to have to seek opportunity outside of the continent, reducing the occurrence of talent brain drain from the Kenyan economy. Second, Continuous Football works towards improving the spectator experience around attending and supporting Kenyan football. Making games/matches more accessible, ticketing easier, and the acquiring of merchandise smoother.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Innovation

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Continuous Football is to serve four parties both directly and indirectly. Serves the youth of Kenya by offering opportunity and resources to build and grow their semi-professional and professional football careers. Serves citizens of Kenya by giving them sports entertainment and a reason to socialize through supporting sports. Third is the economy, through all the production, manufacture, service, and logistics parties that shall be involved in delivering various product and/or service offered by Continuous Football. Fourth shall be all the brands associated with Continuous Football as a brand, through partnerships and sponsorships brands shall be able to advertise their products and/or services through Continuous Football and reach a variety of newer audiences.

01.05 When did you start working on your project?

2023-01-01

01.06 How many other partners are associated with your business venture?

0

01.07 Among the other partners, how many are female?

0

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

There are no other partners.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.instagram.com/continuousfootball?igsh=MXd1NHcydTk5c3c0Zw==

01.10 Which industry best describes your project?

Other: Sports, Recreation, and Sports Entertainment

02.01.01 My project contributes to the No poverty goal

4

02.01.02 No poverty - Justification

Continuous Football contributes directly by offering job opportunity and career development opportunity to the youth demographic that fits the poverty bracket (earning les than USD 1.25 a day). This project gives jobs to those in poverty either through working as an employee of Continuous Football or as a participating player of the football club. Continuous Football gives access to resources that would benefit towards associated employees having a source of income that would ensure that they are able to provide for themselves and move out and above the poverty line.

02.02.01 My project contributes to the Zero hunger goal

2

02.02.02 Zero hunger - Justification

N/A

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

Continuous

02.04.01 My project contributes to the Quality education goal

5

02.04.02 Quality education - Justification

Participating members of Continuous Football Academy and Club, as well as associate employees shall be given access to a variety of knowledge resources that would build on both professional and personal education. From career development, to financial literacy, nutrition health, and soci0-economic innovation.

02.05.01 My project contributes to the Gender equality goal

5

02.05.02 Gender equality - Justification

Continuous Football Academy and Club shall have a dedicated women's team in the club, giving equal opportunity to the females to nurture their professional careers. The academy looks to a practice of diversity, inclusion, and equality when choosing employees. Equality and empowerment is also visible by having the founder as a female (me).

02.06.01 My project contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification

Not Applicable.

02.07.01 My project contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification

Not applicable.

02.08.01 My project contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification

Continuous Football contributes directly by offering job opportunity and career development opportunity to mainly the youth demographic. This project gives jobs through working as an employee of Continuous Football or as a participating player of the football club. Continuous Football gives access to resources that would benefit towards associated employees having a source of income that would ensure that they are able to provide for themselves and be a contributing party to the economy. Through merchandising; the sourcing, creation, logistics, and sales of merchandise would be benefit

02.09.01 My project contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification

Continuous Football promotes innovation in the Kenyan football sector mainly through seeking to solve issues within the sector from a business model lens.

02.10.01 My project contributes to the Reduced inequalities goal

5

02.10.02 Reduced inequalities - Justification

Continuous Football seeks to rekindle and grow the spirit of supporting good sportsmanship. This comes from understanding that sports can be a a good level ground where people unite to support a team/game leaving behind inequalities and differences and practicing peace; Continuous Football aims to foster this through promoting the football sector of Kenya.

02.11.01 My project contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification

Not applicable.

02.12.01 My project contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification

Continuous Football shall promote, encourage, and educate on the importance of sustainable consumption to its consumers through its social media, advertising, as well as packaging. It shall also practice sustainable production patterns of its merchandise by implementing good design and adopting newer more sustainable technology and materials.

02.13.01 My project contributes to the Climate action goal

4

02.13.02 Climate action - Justification

02.14.01 My project contributes to the Life below water goal

4

02.14.02 Life below water - Justification

N/A

02.15.01 My project contributes to the Life on land goal

5

02.15.02 Life on land - Justification

As part of the culture of Continuous Football, there shall be community initiatives aimed towards restoration and preservation of life on land

02.16.01 My project contributes to the Peace justice and strong institutions goal

3

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification

N/A

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

05.02 The product/service we envision creating represents an entirely new type of product/service.

4

05.03 The product/service we envision creating could be described as a new technology.

2

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

7 - Strongly Agree

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

5

05.08 Justification

Continuous Football promotes innovation in the Kenyan football sector mainly through seeking to solve issues within the sector from a business model lens. Seeking to perform merchandising, marketing, training, and career development in newer innovative ways. This means that all operations in and around what it takes to run a football academy and club would be handled much like a business, where incentive is generated and grown from broadcasting games, selling merchandise and advertising sponsors/partners. Then this incentive (profit) would be channeled back into the academy and club, paying players with professional careers, improving quality of resources used by members and growing operations.

05.09 Who are your main potential competitors and what makes you stand out from them?

The main competitors of Continuous Football are other privately run football training academies and older league clubs/teams that perform within Kenya. Continuous Football stands out from its competitors by being the first of its kind to be both an academy and club, the first of its kind that would facilitate an ecosystem within the football sector where players may be recruited, trained, their skills developed, and given professional career positions to play within the country; this eliminates the need for many talented players having to seek better career opportunity outside the country (reducing the occurrence of talent brain drain). Continuous Football Academy and Club stands out from its competitors through its brand image, the colours of its player kits, the style of its merchandise, its mission, its vision, its goals.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes. I am supporting female entrepreneurs by engaging with their products and/or services. Promoting their business through recommendation to potential customers.