Kenya - Business creation project

Describe your project or startup in a few words

The project aims to promote a circular economy in household waste managemenent by encouraging the sorting of waste at source (household level) to aid efficient recycling through an incentive program.

01.01 Describe your project in more detail

Houselhold waste management is quickly becoming a menace and poor disposal methods are creating health hazards, drainage challenges and environmental degradation in major cities and towns in Kenya. The garbage being disposed is not 'waste' in totality and if properly sorted and collected it can be recycled and introduced back into the economy with major benefits to all the stakeholders involved. The project aims to encourage the sorting at the household level (while the waste is still fresh) with an incentive program to both create awareness and entice the sorting in order to support efficient collection, transportation and processing at recycling centres.

01.02 What is the main problem you are trying to solve?

Poor waste disposal methods (buring and dumping in fields and water bodies) Empower community-based organisations to create efficient businesses tapping into to recycling economy for more income.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Efficient household waste disposal, Better working conditions and income for parties in waste disposal chain. Supports efficient recycling since it provides better quality raw materials for the buyers.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Households (sorting and storage) Community-based organisations (CBOs)that collect waste from households Local government authorities involved in maintaining collection and disposal centers. Recycling companies who process the waste adding value and re-introducing the products in the markets.

01.05 When did you start working on your project?

2021-06-10

01.06 How many other partners are associated with your business venture?

1

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Faith Morara has over 8 years of experience in Marketing and Communications across multiple industries, specializing in Digital Marketing and Public Relations. Throughout her career, she has led numerous successful digital campaigns for various brands, demonstrating her expertise and strategic vision. Notable achievements include spearheading initiatives that significantly enhanced brand visibility and engagement. Faith has been instrumental in driving brand growth through innovative and data-driven marketing strategies. Her ability to navigate the ever-changing marketing and digital landscape has been core to her success. She excels in developing and executing comprehensive marketing campaigns that are deeply aligned with her clients' objectives and resonate with their target audiences. Her strategic approach is characterized by a thorough understanding of market trends and consumer behavior, enabling her to deliver impactful and measurable results. Faith's commitment to staying at

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

c) Industry (equipment, commercial, logistical and professional services, transport)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

The project works with local community based organisations (CBOs) involved in waste management, empowering them with business acumen and providing them with sources of income through providing raw materials to recycling companies.

02.02.01 My project contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification

Provides local businesses with sales and marketing leads to supply food produce to increase sales revenue and supply of locally sourced nutritious food produce

02.03.01 My project contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification

Supports efficient waste management reducing pollution and environmental degradation

02.04.01 My project contributes to the Quality education goal

5

02.04.02 Quality education - Justification

Empowers local community based organisations in waste management with modern business management techniques including digital marketing and customer relationship management tools

02.05.01 My project contributes to the Gender equality goal

5

02.05.02 Gender equality - Justification

Most local businesses in and around communities are run by the youth and women. The project enables them to compete favourably with the more established counterparts through provision of modern tools and techniques such as digital marketing, targetted marketing, logistic tools and customer relationship marketing tools.

02.06.01 My project contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification

The project promotes a healthly and sanitary environment through efficient waste management, collection, transportation and recycling hereby conserving the environment and significantly reducing pollution and environmental degradation. This is opposed to the archaic methods which involved dumping in rivers, ponds, lakes and other water bodies.

02.07.01 My project contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

Waste management is generally considered a 'dirty career'. The project aims to fight this notion through the provision of a better working environment, and empower the local community based organisations in waste management with tools and modern business management and customer relationship management tools.

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

The project is in itself an innovation in te waste management, transportation and recycling industry with digital marketing, logistics and customer relationship management tools. It will support a circular economy in the industry and support all the involved stakeholders in the industry.

02.10.01 My project contributes to the Reduced inequalities goal

5

02.10.02 Reduced inequalities - Justification

Most local businesses in and around communities are run by the youth and women. The project enables them to compete favourably with the more established counterparts.

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

Circular economy in waste management is about encouraging sustainable production and consumption.Through the project, waste is managed as raw material and re-introduced into the cycle to support new production and promote sustainable development and communities.

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

Circular economy in waste management is about encouraging sustainable production and consumption.Through the project, waste is managed as raw material and re-introduced into the cycle to support new production and promote sustainable development and communities.

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

The project will reduce environmental pollution occasioned by poor waste management techniques. Through the project, waste will be sorted at source, transported conveniently to recycling plants and re-introduced into the economy reducing 'waste' and negative impact on the climate.

02.14.01 My project contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification

The project will significantly reducing poorwaste disposal methods such as dumping in rivers and other waterbodies hereby the quality and quantity of marine life.

02.15.01 My project contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification

The project will significantly reducing poor waste disposal methods such as dumping in rivers and other waterbodies hereby the quality and quantity of marine life.

02.16.01 My project contributes to the Peace justice and strong institutions goal

3

02.16.02 Peace justice and strong institutions - Justification

Waste management in rural and semi urban communities is usually challenging because of the nature of parties involved. The project will aim to balance the inequalities and foster a collaborative approach in the waste management industry.

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

The project is about partnerships in the waste management chain. This involves households, garbage collection agencies, property managers, transport partners, local government and institution and recycling companies/organisations.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

1 - Strongly Disagree

05.02 The product/service we envision creating represents an entirely new type of product/service.

7 - Strongly Agree

05.03 The product/service we envision creating could be described as a new technology.

7 - Strongly Agree

05.04 The product/service we envision creating is an improvement on an existing product or service.

1 - Strongly Disagree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

2

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

7 - Strongly Agree

05.08 Justification

Waste management (collection and disposal) has been treated as transactional, but the project aims to make it longterm with mutual benefits through creation of good quality leads for sales and marketing, new partners, efficient management and opportunity for more partners to make it more profitable for the stakeholders.

05.09 Who are your main potential competitors and what makes you stand out from them?

Social Media (Facebook) and Safaricom (Bonga Points). The project is more localised providing advertising, incentives and targeted solutions with more familiarity with the terrains and dynamics in the communities.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, i have partnered with a female entrepreneur to bank on collective skills and make the project successful