Kenya - Business creation project

Describe your project or startup in a few words

Moti is an App/website that matches car rental agencies with prospective customers, whether you'd like to travel or transport your goods, Want a chauffered electric ride? No worries we have plenty of add-ons to make your ride seamless.

01.01 Describe your project in more detail

Moti connects both individuals and car rental companies with prospective customers. In light of global net carbon emissions efforts, Moti would be instrumental in promoting the transition from fossil fuels to more renewable energy sources. Current policies encourage either e-mobility alternatives or public transportation by making it more expensive to own a vehicle. Consequently, this has been perceived as unfair by African countries bearing the brunt of climate change and looking to leverage fossil fuels to catch up with the rest of the world. By encouraging users to put up their cars for rent and individuals to lease these cars, Moti aims to make cars super accessible, reducing the need to buy one and hopefully contributing to global net emission efforts. We also aim to encourage the transition to e-mobility options by making it more profitable to put up electric cars for rent. Moti + is a fully-fledged business idea on its own sorely focused on promoting renewable energy sources.

01.02 What is the main problem you are trying to solve?

Moti first started to provide an extra revenue stream for car rental agencies and other car owners. It was designed to make renting a car as easy and seamless as possible. However, with the global transition from fossil fuels to more renewable energy sources, I fashioned Moti into a tool that can help. By making vehicles super accessible, Moti seeks to encourage users to rent instead of buy. Our flagship Moti+ idea goes a step further by sorely focusing on renting and leasing electric vehicles. We are essentially trying to contribute to net zero carbon emission efforts by 2050.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

1. Moti makes it super easy to find and rent a car online. 2. Moti supports local car rental agencies, adding an extra income stream to their annual turnovers. 3. Moti seeks to contribute to global net zero carbon emissions efforts by making e-mobility options easily accessible. 4. Moti aims to promote city tourism by introducing whole-day tourist passes for tourists. 5. Moti will make it easier for farmers to deliver their produce to the market

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

My project was originally intended to make it easier for young and middle-aged professionals (people looking to buy or rent a car) to find and rent a car online. Moti aims to connect car rental agencies with these prospective customers. The idea has now grown to include farmers. The platform will help them hire a vehicle and a driver to deliver their produce to the market quickly. We are also looking to get into the city tourism space by introducing tourist bus passes.

01.05 When did you start working on your project?

2020-01-01

01.06 How many other partners are associated with your business venture?

3

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

1. Kelvin Kimiri/Obare- Kelvin is an in-house IT specialist. We are anticipating pretty high numbers so we need an in-house IT specialist to design the App, constantly improve the user experience and keep the App up-to-date. 2. Irene Muturi - Irene is a Communication and PR expert. She is especially talented with social media engagement. She will craft and maintain a positive company image for us online, create and implement all our social media engagement strategies, and also liaise with traditional media. 3. Brian Minda - Brian is a brilliant marketer. We are hoping to leverage his skillset to get a feel of what the market needs and tailor our offering accordingly. He has already made some good suggestions on using local influencers and content creators to get our service out to the masses.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

a) Energy (equipment, services, sustainable energy and fuel)

02.01.01 My project contributes to the No poverty goal

5

02.01.02 No poverty - Justification

My project contributes to the eradication of poverty in all its forms by providing car owners and car rental agencies with an extra source of income online. While car owners are usually thought of as relatively well-to-do, our poverty eradication efforts go a step further. We will be creating direct and indirect employment opportunities for thousands of unemployed youth. Our add-ons like chauffeured rides and tourist guides will need extra personnel. Moti will be happy to extend these new opportunities to the youth.

02.02.01 My project contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification

By helping farmers deliver their produce faster to the market and keeping the costs affordable, we improve their annual turnovers and help to keep them in business, contributing to the UN SDG of ending hunger and achieving food security.

02.03.01 My project contributes to the Good health and well-being goal

4

02.03.02 Good health and well-being - Justification

02.04.01 My project contributes to the Quality education goal

4

02.04.02 Quality education - Justification

02.05.01 My project contributes to the Gender equality goal

3

02.05.02 Gender equality - Justification

02.06.01 My project contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification

Our flagship idea Moti + seeks to focus sorely on renting and leasing Electric Vehicles (EVs) However, electric cars are seen as expensive and out of touch. With current policies encouraging either public transportation or e-mobility options, Moti seeks to educate the masses on the benefits of EVs and improve the uptake of e-mobility options in the country by leasing and renting which is less expensive than buying an EV. We aim to ensure access to affordable, reliable, sustainable and modern energy for all.

02.08.01 My project contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification

Given the scope of the transport industry in Kenya, we are confident that our entry into the market will promote sustained, inclusive, and sustainable economic growth. Easy access to motorcycles was, in President Mwai Kibaki's administration, credited with providing gainful employment to thousands of unemployed youth and fostering unprecedented economic growth. We are seeking to replicate this phenomenon by broadening the aperture to include easy access to vehicles.

02.09.01 My project contributes to the Industry innovation and infrastructure

4

02.09.02 Industry innovation and infrastructure - Justification

02.10.01 My project contributes to the Reduced inequalities goal

3

02.10.02 Reduced inequalities - Justification

02.11.01 My project contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification

02.12.01 My project contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

The rise in global temperatures attributed to carbon emissions has largely been responsible for the huge wildfires catastrophic hurricanes and floods globally. By making vehicles super easy to find and rent online and promoting the use of e-mobility options, we hope to reduce carbon emissions in our own small way. Also, our corporate social responsibility plans include huge reforestation efforts and both solar and wind power projects in Nothern Kenya to combat climate change and its impacts.

02.14.01 My project contributes to the Life below water goal

4

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

5

02.15.02 Life on land - Justification

Our corporate social responsibility plans including huge reforestation efforts and both solar and wind power projects in Nothern Kenya will help sustainably manage forests and combat desertification.

02.16.01 My project contributes to the Peace justice and strong institutions goal

3

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

5

02.17.02 Partnerships for the goal - Justification

Actively tackling some of the world's biggest problems like encouraging the transition from fossil fuels to more renewable energy sources and contributing to global efforts to combat climate will set us up as a world-renowned company with a reputation to boot. We are looking to leverage this global reach towards sustainable development.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

1 - Strongly Disagree

05.02 The product/service we envision creating represents an entirely new type of product/service.

3

05.03 The product/service we envision creating could be described as a new technology.

3

05.04 The product/service we envision creating is an improvement on an existing product or service.

5

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

6

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

1 - Strongly Disagree

05.08 Justification

05.09 Who are your main potential competitors and what makes you stand out from them?

My main potential competitor is out of business and traditional car rental companies would want to work with us as we provide a platform where they can list their vehicles available for hire. We provide an extra online-based income stream for car rental agencies.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Irene, a female entrepreneur, is an equal shareholder in Moti. She hopes to not only hire more qualified female employees but also inspire them to greatness.