Kenya - Business creation project

Describe your project or startup in a few words

Snackers is a project aimed at identifying the less explored market of snacking in Kenya, which is a major income generating industry dominated by more foreign snacking companies.

01.01 Describe your project in more detail

In Snackers we are trying to look at helping the backbone of our country by buying local agricultural produces like cassava, sweet potatoes and 'matoke' and introduce it as a more healthier alternative to potato chips/crisps which has occupied most if not all recreational activities. Our aim is to bring more families closer directly and indirectly with our products, other than that we would be tapping into the issue of the high unemployment rate in our country

01.02 What is the main problem you are trying to solve?

The main challenge or void we are trying to fix is how we can make more locally African made products compete in other markets worldwide, another challenge is solving the poverty crisis in our country especially in the coastal region. We would be making more youths active in the agricultural, manufacturing and marketing sector. Plus we would be proud enough if our products would help promote other local companies.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Firstly, its a healthier alternative to the already available products in the market, because its indigenous to our own country therefore it reduces the use of farm chemicals, also it helps reduce the risk of lifestyle diseases. Secondly it would make more people active in the agricultural sector whereby arable lands will now be used. It also puts the issues of poverty and employment down by a good mile.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Families would be our main focus center, where we would like to bring them closer with our products , when they are having a good time whether it is travelling, game nights, movie times or even holidays. Even the youth can enjoy our products as dating gifts, picnic bites and all the youth related events in the country. Apart from serving we would also look to be served by our own women and men in the other fields related to the sourcing and production of this items.

01.05 When did you start working on your project?

2024-06-14

01.06 How many other partners are associated with your business venture?

5

01.07 Among the other partners, how many are female?

2

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Among them one is a resource person in identifying the best sources of the products, another is a hands on person in the growing, taking care and harvesting of the products, the two women are good in preparing the final product and also marketing it to locals in the area. And lastly I as George am the one looking for investors or supporting companies such as yours to help us in making our dream a reality

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My project contributes to the No poverty goal

6

02.01.02 No poverty - Justification

02.02.01 My project contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification

02.03.01 My project contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification

02.04.01 My project contributes to the Quality education goal

5

02.04.02 Quality education - Justification

02.05.01 My project contributes to the Gender equality goal

4

02.05.02 Gender equality - Justification

02.06.01 My project contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

4

02.08.02 Decent work and economic growth - Justification

02.09.01 My project contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification

02.10.01 My project contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification

02.11.01 My project contributes to the Sustainable cities and communities goal

6

02.11.02 Sustainable cities and communities - Justification

02.12.01 My project contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification

02.13.01 My project contributes to the Climate action goal

6

02.13.02 Climate action - Justification

02.14.01 My project contributes to the Life below water goal

5

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

6

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

05.02 The product/service we envision creating represents an entirely new type of product/service.

7 - Strongly Agree

05.03 The product/service we envision creating could be described as a new technology.

6

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

7 - Strongly Agree

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

6

05.07 The product/service we envision creating is a new version of an old product/service.

2

05.08 Justification

05.09 Who are your main potential competitors and what makes you stand out from them?

My main competitors would be the already established companies like tropical heat and international brands like lays giving us more potato related products over more indigenous crops

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?