Kenya - Business creation project

Describe your project or startup in a few words

Boder tackles the environmental, health, & financial challenges posed by fuel motorbikes. It facilitates electric bike purchases, offers a ride-hailing platform for eco-friendly two-wheelers, and enables seamless rider-customer interactions.

01.01 Describe your project in more detail

Boder Company is on a mission to revolutionize urban mobility by addressing the severe environmental, health, and financial burdens caused by fuel-powered motorcycles. With a focus on cities like Nairobi, where motorcycles are a significant contributor to air pollution and greenhouse gas emissions, Boder Company's solution is multifaceted. Firstly, they facilitate the convenient purchase of electric bikes, making it easier for individuals to transition from polluting fuel motorcycles to clean, emission-free alternatives. By removing barriers to electric bike ownership, Boder Company aims to accelerate the adoption of sustainable transportation. At the core of their solution is a cutting-edge ride-hailing platform specifically designed for electric two-wheelers. This platform empowers users to conveniently request and access electric bike rides, promoting the widespread use of eco-friendly mobility options. Through advanced algorithms and real-time data analysis, the platform optimizes

01.02 What is the main problem you are trying to solve?

Fuel-powered motorcycles are a major contributor to air pollution and greenhouse gas emissions, which have detrimental effects on the environment and exacerbate climate change. By facilitating the adoption of electric bikes and providing a dedicated ride-hailing platform for eco-friendly two-wheelers, Boder Company aims to mitigate this pressing environmental issue by promoting sustainable and clean transportation alternatives to replace polluting fuel motorcycles.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Environmental sustainability: By promoting the widespread adoption and usage of electric bikes, Boder Company's solution significantly reduces air pollution and greenhouse gas emissions, leading to a cleaner and more sustainable urban environment. Improved public health: The reduction in emissions from fuel-powered motorcycles directly translates to improved air quality, which can help mitigate respiratory diseases and premature deaths caused by air pollution, enhancing the overall public health in cities like Nairobi. Cost savings for users: Electric bikes are more cost-effective to operate compared to fuel-powered motorcycles, as they eliminate the need for expensive fuel. By providing a convenient platform for accessing electric bike rides, Boder Company offers a more affordable transportation option, alleviating the financial strain on users. Convenience and accessibility: The ride-hailing platform for electric two-wheelers ensures convenient and accessible transportation for urban

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Urban residents and commuters: By providing a convenient and affordable ride-hailing platform for electric two-wheelers, Boder Company targets urban residents and commuters who rely on motorcycles for their daily transportation needs. This group benefits from a cleaner, more sustainable, and cost-effective mobility option. Motorcycle riders and drivers: Boder Company's solution offers motorcycle riders and drivers the opportunity to transition from fuel-powered motorcycles to electric bikes. This not only reduces their environmental impact but also provides potential cost savings by eliminating the need for expensive fuel. Local communities affected by air pollution: Communities in urban areas like Nairobi, which are disproportionately impacted by air pollution and its associated health risks, are direct beneficiaries of Boder Company's efforts to reduce emissions from fuel-powered motorcycles. Environmental advocates and organizations: By promoting the adoption of electric bikes and s

01.05 When did you start working on your project?

2025-01-04

01.06 How many other partners are associated with your business venture?

2

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Miriam our Chief Technical Officer App Developer, Kelly Brian - cofounder who is an innovation consultant

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://kelly-brian.github.io/boder-site/

01.10 Which industry best describes your project?

Other: TRANSPORT AND ENERGY

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

Providing affordable transportation options with lower operational costs compared to fuel-powered motorcycles. Creating income-generating opportunities for individuals to become electric bike riders or drivers. Improving access to economic opportunities, education, and healthcare services through enhanced mobility. Reducing household expenditure on transportation for low-income families.

02.02.01 My project contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification

ndirect and peripheral connection: While e-bikes can improve transportation access, they don't directly address the core objectives of SDG 2, which include ending hunger, achieving food security, improving nutrition, and promoting sustainable agriculture. There might be some minimal, speculative benefits to consider: Improved market access: In some scenarios, e-bikes could potentially help farmers or small-scale food producers reach markets more easily, but this impact is likely limited.

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

Promotes physical activity: E-bikes provide a low-impact form of exercise that can improve cardiovascular health, muscle strength, and balance. Even with motor assistance, riders still get a workout while traveling. Reduces air pollution: E-bikes are zero-emission vehicles, unlike gasoline-powered cars. By encouraging a shift towards e-bikes, your app can contribute to cleaner air quality, benefiting respiratory health for riders and city dwellers alike. Combats traffic congestion: E-bikes take up less space on the road than cars. Reduced traffic congestion can lead to less stressful commutes and potentially improve mental well-being.

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

Indirect and peripheral connection: While e-bikes can provide a mode of transportation, they don't directly address the core objectives of SDG 4, which includes ensuring inclusive and equitable access to quality education at all levels. Even though there's no direct impact, here are some possible indirect benefits to consider: Reduced traffic congestion: If your app leads to fewer cars on the road, it could improve air quality around schools. This can create a healthier environment for students and teachers. Reliable transportation: E-bikes might offer a reliable mode of transportation for students or educators who live within a feasible distance from their schools or workplaces.

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

Safer transportation option: E-bikes can provide a sense of security and control, especially for women who may feel unsafe using public transportation at night or in certain areas. Empowering and accessible: E-bikes can be easier to learn and ride compared to traditional motorcycles, potentially appealing to a wider range of users including women. This can open up greater mobility and independence.

02.06.01 My project contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification

Limited Direct Impact: E-bike ride-hailing doesn't directly address water access or sanitation infrastructure. These aspects require broader interventions in water management and waste disposal systems. Potential Indirect Benefits: Reduced traffic congestion: By encouraging a shift towards e-bikes, your app can contribute to alleviating traffic congestion. This can have a minor positive impact on water quality, as fewer cars on the road means less potential for pollutants like oil or brake dust to enter storm drains and waterways. Overall Rating: Due to the limited direct impact, a rating of 1 - Strongly Disagree is most accurate for SDG 6. Considerations for Improvement: Partner with environmental organizations to explore potential initiatives for water conservation or pollution reduction efforts within your industry.

02.07.01 My project contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification

Reduced reliance on fossil fuels: E-bikes rely on electricity to operate, which can be generated from renewable sources like solar or wind power. This significantly reduces dependence on fossil fuels used in traditional gasoline-powered vehicles. Promotes energy efficiency: E-bikes require less energy to operate compared to electric cars, let alone gasoline vehicles. This translates to a lower overall energy demand for transportation.

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

Job creation: Your app can create job opportunities for e-bike drivers, mechanics who maintain the vehicles, and IT specialists who manage the app platform. Economic growth: Increased ridership on e-bikes can contribute to the growth of the sharing economy and related service industries.

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

Absolutely! Your electric two-wheeler ride-hailing app focusing on e-bikes contributes to Industry, Innovation and Infrastructure (SDG 9) in several ways: Promotes innovation in transportation: E-bikes themselves are a relatively new transportation concept that can inspire further development in sustainable and efficient micro-mobility solutions. Your ride-hailing app platform utilizes technology to connect riders and drivers, fostering innovation in the transportation service industry. Enables sustainable industrialization: E-bikes rely on electric motors and lithium-ion batteries, promoting industries focused on clean energy technologies and sustainable materials. Your app can contribute to the development of efficient charging infrastructure for electric vehicles, further supporting sustainable industrialization. Considerations: Infrastructure development: Widespread adoption of e-bikes might require investment in dedicated bike lanes and public charging stations. However, this

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

Potential for Positive Impact: Affordability: E-bikes can be a more affordable transportation option compared to car ownership, particularly with considerations like gas prices and parking costs. This can be beneficial for low-income residents who may struggle to afford car-based transportation. Accessibility: E-bikes can expand mobility options for those who may not be able to drive or rely on public transportation with limited reach. This can improve access to jobs, education, and other essential services, promoting social inclusion.

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

Reduced traffic congestion: E-bikes take up less space on the road than cars. By encouraging a shift towards e-bikes, your app can help alleviate traffic congestion, making cities more livable and efficient. Improved air quality: Zero tailpipe emissions from e-bikes contribute to cleaner air in urban areas, promoting public health and well-being. Accessibility and mobility: E-bikes can provide a convenient and affordable transportation option for short trips within cities, expanding mobility options for residents. This can be particularly beneficial for those who may not have access to personal vehicles or rely on public transportation with limited reach. Sustainable infrastructure: E-bikes require less dedicated infrastructure compared to cars, such as parking spaces. This can free up valuable urban space for pedestrian areas, parks, or other public amenities.

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

Reduced resource consumption: E-bikes are generally lighter and require fewer materials to manufacture compared to electric cars. This translates to less resource extraction and production impact. Potentially longer lifespan: E-bikes, due to their simpler design and smaller batteries, may have a longer lifespan than electric cars, requiring fewer replacements throughout their use. Potential for reuse and recycling: E-bikes share many components with regular bicycles. This allows for easier disassembly, repair, and potentially even repurposing parts at the end of their lifespan.

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

Zero tailpipe emissions: E-bikes, like all electric vehicles, produce zero emissions while operating. This significantly reduces greenhouse gas contributions compared to gasoline-powered vehicles, directly combating climate change. Reduced reliance on cars: By offering a convenient and efficient alternative to cars for short trips, your app encourages a shift towards a more sustainable transportation system. Fewer cars on the road mean less overall emissions. Energy efficiency: E-bikes require significantly less energy to operate compared to electric cars, let alone gasoline vehicles. This translates to a smaller overall carbon footprint associated with their use.

02.14.01 My project contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification

Reduced air and water pollution: By replacing gasoline-powered vehicles with electric two-wheelers, your app can indirectly contribute to cleaner air and potentially less air pollution runoff into waterways. This can benefit marine ecosystems and wildlife. Traffic congestion relief: Reduced traffic congestion from fewer cars on the road can lead to less stormwater runoff carrying pollutants into waterways.

02.15.01 My project contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification

Reduced emissions: Electric vehicles produce zero tailpipe emissions, unlike gasoline-powered cars. By encouraging people to choose electric two-wheelers over cars, your app can help to reduce greenhouse gas emissions and air pollution. This can benefit ecosystems and biodiversity by mitigating climate change and improving air quality. Less resource consumption: Electric vehicles require less energy to operate than gasoline-powered cars. Additionally, electric two-wheelers are typically lighter and require fewer materials to manufacture than cars. By reducing reliance on cars, your app can contribute to a more sustainable transportation system that consumes fewer resources. Traffic congestion relief: Electric two-wheelers take up less space on the road than cars. By encouraging a shift towards electric two-wheelers, your app can help to reduce traffic congestion. This can lead to several environmental benefits, such as reduced emissions from idling vehicles and improved air quality.

02.16.01 My project contributes to the Peace justice and strong institutions goal

7 - Strongly Agree

02.16.02 Peace justice and strong institutions - Justification

Promotes peaceful societies: Reduced traffic congestion from fewer cars on the road can lead to calmer and less stressful commutes. This can contribute to a more peaceful environment in cities. Additionally, by offering a clean transportation option, your electric vehicles can reduce air pollution, improving public health and well-being. Enhances access to justice: Your app can provide a safe and reliable transportation option, particularly for those who may not have access to personal vehicles. This can be especially helpful for people who need to get to courthouses or other legal services. An efficient transportation system can improve access to these vital services. Strengthens institutions: Your app can function as a platform for collaboration between governments, businesses, and civil society to improve urban mobility. Data collected through your app can be valuable for policymakers and planners who are looking for ways to improve transportation infrastructure and public safety

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

Strengthens partnerships: Your app creates a platform for collaboration between riders (customers), drivers (service providers), and potentially your business (platform developer) in a shared mobility ecosystem. This type of collaboration is exactly what SDG 17 aims to achieve. Supports sustainable development: By offering electric two-wheeler options, your app promotes environmentally friendly transportation, contributing to SDG target 17.7: "Strengthen the capacity for scientific and technological innovation and multi-stakeholder partnerships directed at further developing sustainable development solutions."

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

05.02 The product/service we envision creating represents an entirely new type of product/service.

3

05.03 The product/service we envision creating could be described as a new technology.

4

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

7 - Strongly Agree

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

7 - Strongly Agree

05.08 Justification

Pioneering electric two-wheeler ride-hailing: While ride-hailing services for cars and traditional motorcycles are widely available, Boder Company is focused specifically on the emerging market of electric two-wheelers. By being an early mover in this space, Boder Company has the opportunity to shape the market and set the standards for electric two-wheeler ride-hailing services. Comprehensive ecosystem integration: Boder Company's innovation lies in its holistic approach, integrating not just the ride-hailing platform but also the facilitation of electric bike purchases. This end-to-end solution addresses both the demand and supply sides of electric two-wheeler transportation, providing a seamless experience for users and riders. Tailored technology solutions: To cater to the unique requirements of electric two-wheelers, Boder Company is likely to develop innovative technology solutions. These may include advanced algorithms for optimizing battery management and route planning

05.09 Who are your main potential competitors and what makes you stand out from them?

Dedicated focus on electric two-wheelers: While companies like Uber offer various transportation services, Boder Company is solely focused on promoting and facilitating the adoption of electric bikes and providing a dedicated ride-hailing platform for electric two-wheelers. This specialized focus could give Boder Company a competitive edge in understanding and catering to the specific needs of this market segment. Comprehensive ecosystem: Boder Company's solution encompasses not only the ride-hailing platform but also the facilitation of electric bike purchases. By offering a comprehensive ecosystem that addresses both the demand and supply sides of electric two-wheeler transportation, Boder Company could provide a more seamless and integrated experience for users and riders. Emphasis on environmental sustainability: Boder Company's core mission is to address the environmental and health impacts of fuel-powered motorcycles. This strong emphasis on environmental sustainability could res

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes , in our team we have a lady who is our CTO