Kenya - Business creation project

Describe your project or startup in a few words

Juniper is a concept in which one is allowed to tax him/herself for every transaction he/she make on any commodity or service then the money deducted is channelled directly into that individual personal pension programme.

01.01 Describe your project in more detail

The concept is as follows . we came up with a card like product just like master-card or visa card or we develop an app. the client is tasked with depositing money into his/her Juniper Account using the Juniper card which is inform of AMT card or loyalty card, the client will make purchase as usual and the deduction will be made automatically depending on the choice of level of contribution. LEVEL OF CONTRIBUTION Gold Level Ksh.10 Ksh. 4 Silver Level Ksh. 10 Ksh.3 Bronze Level Ksh. 10 Ksh. 2 if a client subscribe to Gold Level for every KSh. 10 he/she used, he/she will be required pay extra Ksh.4 on top of that price , then the extra Ksh. will be channelled to that individual pension account so if a product is costing Ksh. 50 in the market an individual who subscribed Gold Level will be require to pay Ksh.70 for the same product the extra Ksh. will be channelled to the individual pension account after the deduction of service charge

01.02 What is the main problem you are trying to solve?

The main problem Juniper Seek to solve is to enable every willing individual to have the opportunity to save for their retirement as simple as possible.whether one is employed or self employed or unemployed at all

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

one is to enable every willing individual to secure their future by contributing as little amount as possible and within their financial capability primmaly

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

The Program aim to enrol every individual in the informal employment sector to be part of the Mainstream pension program and this is made simple by a simple registration into the program depending on the client financial ability as mentioned above on the list of level of contribution

01.05 When did you start working on your project?

2020-02-10

01.06 How many other partners are associated with your business venture?

0

01.07 Among the other partners, how many are female?

0

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

0

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

g) Financial services

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

It enable one to secure him/herself a better retirement through every deduction made from every transaction

02.02.01 My project contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification

It enable one to secure him/herself a better retirement through every deduction made from every transaction

02.03.01 My project contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification

It enable one to secure him/herself a better retirement through every deduction made from every transaction

02.04.01 My project contributes to the Quality education goal

1 - Strongly Disagree

02.04.02 Quality education - Justification

none

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

It enable one to secure him/herself a better retirement through every deduction made from every transaction regardless of the gender of the individual

02.06.01 My project contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification

none

02.07.01 My project contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification

none

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

It enable one to secure him/herself a better retirement through every deduction made from every transaction

02.09.01 My project contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification

It enable one to secure him/herself a better retirement through every deduction made from every transaction

02.10.01 My project contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification

It enable one to secure him/herself a better retirement through every deduction made from every transaction

02.11.01 My project contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification

It enable one to secure him/herself a better retirement through every deduction made from every transaction

02.12.01 My project contributes to the Responsible consumption and production goal

2

02.12.02 Responsible consumption and production - Justification

It enable one to secure him/herself a better retirement through every deduction made from every transaction

02.13.01 My project contributes to the Climate action goal

1 - Strongly Disagree

02.13.02 Climate action - Justification

none

02.14.01 My project contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification

none

02.15.01 My project contributes to the Life on land goal

5

02.15.02 Life on land - Justification

It enable one to secure him/herself a better retirement through every deduction made from every transaction

02.16.01 My project contributes to the Peace justice and strong institutions goal

1 - Strongly Disagree

02.16.02 Peace justice and strong institutions - Justification

It enable one to secure him/herself a better retirement through every deduction made from every transaction

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

It enable one to secure him/herself a better retirement through every deduction made from every transaction

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

05.02 The product/service we envision creating represents an entirely new type of product/service.

5

05.03 The product/service we envision creating could be described as a new technology.

4

05.04 The product/service we envision creating is an improvement on an existing product or service.

4

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

5

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

4

05.07 The product/service we envision creating is a new version of an old product/service.

4

05.08 Justification

this is because the project aims to bring the vast majority left my pension program and this concept will make it natural to pay your pension without following much due diligence which sometimes block the illiterate and semi literate from pension program

05.09 Who are your main potential competitors and what makes you stand out from them?

all pension company

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

none