Kenya - Business creation project

Describe your project or startup in a few words

iTA WELLNESS is revolutionising telemedicine for the African woman and girl through telemedicine by building the most responsive and affordable e-healthcare for the next 500million women in Africa.

01.01 Describe your project in more detail

iTA is a digital and sms platform offering affordable and holistic women's virtual hospital services to have access to medical care, mental health, maternity care, menstrual care and SGBV care and call a boda( emergency GBV situations and pharmacy access.We help women access faster care in emergency situations to access ambulance services with a lipa later possibility.

01.02 What is the main problem you are trying to solve?

Less than 50% of women in Sub saharan Africa have access to affordable healthcare. 2 in every 5 women in Africa have experienced some form of GBV. 65% of women and adolescent girls have are unable to access or buy sanitary products in addition, 30% of all school going girls miss some or all of school due to lack of sanitary products.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Responsive and affordable healthcare for the everyday African woman and girls as well as affordable and reusable sanitary underwear for school going girls. Better mental healthcare for women and girls who've experienced any form of GBV.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

iTA was built for the 500 + million women in Africa, for the rural woman who cannot afford basic healthcare to the school going girls who cannot afford or access sanitary products and for the women and girls who are stigmatised and ashamed to share because of experiencing a for of GBV.

01.05 When did you start working on your project?

2024-01-01

01.06 How many other partners are associated with your business venture?

3

01.07 Among the other partners, how many are female?

3

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Sylvia Akinyi - Chief Product officer in charge has a background in psychology and ensures that our sanitary under-wears are made to perfection and also ensures that iTA therapists are licensed . Davine Ndanu - Head of partnership and legal - she has an educational background in law and an advocate of the high court of Kenya. She is charge of ensuring that all our contracts are up-to pa . Elizabeth Wangui - Advisor - Helps in building partnerships and has an educational background in occupational therapy.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.instagram.com/ita_wellness/

01.10 Which industry best describes your project?

f) Healthcare (healthcare equipment and services)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

iTA wellness provides the most affordable medical services in Kenya with therapy going for as low as Kenya shillings 250 per sessions as well as the most affordable sanitary products going for as low as Kenya shillings 50 for a pack of 5 which are usable for up to 4 months making it the most affordable sanitary product in the entire country.

02.02.01 My project contributes to the Zero hunger goal

2

02.02.02 Zero hunger - Justification

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

Through our iTA DOCTOR service -women from across Kenya are able to access in underserved and remote area can receive medical advice and consultations without needing to travel long distances. Specialised care as access to specialists who may not be available locally providing expert advice and treatment options for specific conditions.Through our SMS platform we are able to offer regular messages about health, nutrition sexual health to empower women to make informed health decisions.

02.04.01 My project contributes to the Quality education goal

6

02.04.02 Quality education - Justification

Because iTA WELLNESS produces its own sanitary products, we are able to save the 35% of girls who miss some form or all of school during their menstrual days , hence keeping more girls in school to concentrate on their education. In addition, through our counselling services, we are given women. and girls access to mental health support that helps cope with stress, anxiety and other mental health issues improving their ability to concentrate on their studies.

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

iTA was created for women by women to ensure that the 50% of women that have no access to proper healthcare can do so from whatever corner of the world. iTA combats. gender based violence through legal information, we share information on legal rights and resources available to victims of gender-based violence empowering them to seek justice and support.

02.06.01 My project contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification

iTA period panties are both biodegradable and reusable, we have created the actual underwear (outer wear)to be reusable with disposable absorbent materials wrapped in soft non-woven fabric. This makes our panties affordable, convenient and sustainable for girls in boarding schools .

02.08.01 My project contributes to the Decent work and economic growth

5

02.08.02 Decent work and economic growth - Justification

Through iTA period panty we have been able to provide women with work to make the panties for their daughters in school giving back and creating jobs for local women.

02.09.01 My project contributes to the Industry innovation and infrastructure

4

02.09.02 Industry innovation and infrastructure - Justification

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

Because you can call a doctor just by sms iTA has minimised travel costs by enabling remote consultations making healthcare more affordable for low income women.In addition, early internventions has facilitated early diagnosis and treatment of health conditions reducing health disparities.

02.11.01 My project contributes to the Sustainable cities and communities goal

3

02.11.02 Sustainable cities and communities - Justification

02.12.01 My project contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification

02.13.01 My project contributes to the Climate action goal

5

02.13.02 Climate action - Justification

By iTA period panties, we are going t significantly reduce the volume of menstrual waste generated compared to single use disposable pads and tampons .Although the absorbent inserts are disposable they generate less waste than full disposable sanitary products striking a balance between convenience and sustainability.

02.14.01 My project contributes to the Life below water goal

4

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

4

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

4

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

4

05.02 The product/service we envision creating represents an entirely new type of product/service.

1 - Strongly Disagree

05.03 The product/service we envision creating could be described as a new technology.

4

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

4

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

2

05.08 Justification

05.09 Who are your main potential competitors and what makes you stand out from them?

International sanitary product companies such as ALWAYS, KOTEX who produce pads on large scale are our main competitors but our pricing and sustainability makes our sanitary panties more affordable and environmental friendly for girls and women in remote and underserved areas as well as those in urban areas.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

My team is made up of female entrprenuers within my community and we also work with women within to produce our sanitary panties.