Kenya - Business creation project

Describe your project or startup in a few words

My project involves large scale juice production and supply. Producing natural and healthy juices only from fruits and vegetables.This might also in future involve planting of fruit trees.

01.01 Describe your project in more detail

I would like to produce natural juice from all types of fruits. This includes mango juice, pineapple juice etc. This will also involve cocktails and a mixture of different fruit juices and flavors. The juice production will be done considering health benefits and improvements done considering customers demand and satisfaction.

01.02 What is the main problem you are trying to solve?

Most people don't take fruit and as we all know they are of very important health benefits. It would be easier to produce fruits in form of juices. Improving health and fighting diseases. Giving all kinds of nutrients and vitamins. It would also help solve lack of employment.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Digestive benefits. Fruits such as bananas are good for digestion. Hydration. Our bodies need water more than anything else. What is a better example than watermelon? Nutrition. For example, oranges give us vitamin C Improving blood flows. Beatroot is well known for that. In summary, it's health benefits and also decrease intake of artificial products and drugs.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Well, I should say human beings. I am more of a giver. I want to give health and life. I want to target little kids and especially those who can't provide for themselves. I believe one apple a day can keep the doctor away.

01.05 When did you start working on your project?

2023-04-02

01.06 How many other partners are associated with your business venture?

2

01.07 Among the other partners, how many are female?

2

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

One partner is a teacher, she would like to try this so she can have enough supply for her school. The other partner has experience in fruit tree planting and is interested in the Agriculture part.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.instagram.com/tha__martha?igsh=aHdqeG9iZWV5dGV0

01.10 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My project contributes to the No poverty goal

5

02.01.02 No poverty - Justification

Fruits and vegetables are good for health. This is going to contribute to end of malnutrition and all forms of hanger. This involves supporting small scale farmers and promoting fruit agriculture. It will provide job opportunities for many.

02.02.01 My project contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification

My project aims at making sure all people – especially children and the more vulnerable – have access to sufficient and nutritious food all year round.

02.03.01 My project contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification

Nutritions provided in human bodies through fruit intake and vegetables provide good health and less disease attacks.

02.04.01 My project contributes to the Quality education goal

5

02.04.02 Quality education - Justification

My project is going to provide awareness on what fruits to take and what nutrients they have.

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

My business project is going to involve both male and female in all sectors. That is production, supply, and even packaging.

02.06.01 My project contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification

This are drinks going directly to our bodies. This means it will involve use of only clean water. Sanitation is a must, since all the equipments used will be sanitized and all workers would have to sanitize themselves before starting.

02.07.01 My project contributes to the Affordable and clean energy goal

5

02.07.02 Affordable and clean energy - Justification

My business project would be mostly about electricity. This means no or little fossil fuels would be used

02.08.01 My project contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification

My project would involve full and productive employment and decent work for all.

02.09.01 My project contributes to the Industry innovation and infrastructure

4

02.09.02 Industry innovation and infrastructure - Justification

02.10.01 My project contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification

My project would be based on equal opportunities for all employees and customers. This means reducing discrimination between all ethnicity, tribe or religion.

02.11.01 My project contributes to the Sustainable cities and communities goal

3

02.11.02 Sustainable cities and communities - Justification

02.12.01 My project contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification

Food waste is one sign of over consumption, and tackling food loss through processing of juices from fruits and vegetables will be reduced.

02.13.01 My project contributes to the Climate action goal

5

02.13.02 Climate action - Justification

There will be less pollution and the only pollutants produced by fruits would be organic. This won't affect the climate negatively. Fruit trees planted on river banks too are good for controlling the climate in a positive way.

02.14.01 My project contributes to the Life below water goal

3

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification

My project aims at tree planting. This will help more in afforestation more than deforestation.

02.16.01 My project contributes to the Peace justice and strong institutions goal

4

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

05.02 The product/service we envision creating represents an entirely new type of product/service.

5

05.03 The product/service we envision creating could be described as a new technology.

3

05.04 The product/service we envision creating is an improvement on an existing product or service.

6

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

6

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

6

05.07 The product/service we envision creating is a new version of an old product/service.

5

05.08 Justification

My project is unique because it's aimed in tree, planting, harvesting and juice production. It also helps and educates people on nutrients. It also involves production of medical products which are so natural. I believe this is a great and new idea, soley improving the old existing ones.

05.09 Who are your main potential competitors and what makes you stand out from them?

Small juice and cocktail vendors. I stand out because this is more innovative. It's going be more innovative and use of new technology. My project is going to focus more on environment and climate change. Human health and fighting common diseases. It's not going to be all about the money but more about the people. Of course money is an important aspect too.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes. I am. I used to produce juice and my fruit supplier was female