Kenya - Business creation project

Describe your project or startup in a few words

Anthea is a groundbreaking platform that harnesses the kinetic energy of vehicles passing over it to generate electricity. This energy is efficiently stored in lithium batteries, compressed air tanks, or accumulators, leveraging the constant flow of thous

01.01 Describe your project in more detail

Anthea is an innovative energy solution designed to harness the kinetic energy produced by vehicles. By strategically installing the platforms on roads, malls, hospitals, airports, gas stations, and specific points on highways, we can generate electricity every time a vehicle drives over them. This technology provides a renewable energy source and contributes to sustainable infrastructure. The electricity generated can be stored in batteries of various kinds such as Compressed Air, accumulators, or normal Lithium batteries, or fed directly into the grid, providing a continuous supply of clean energy depending on the setup. Anthea is particularly useful in urban areas with high traffic density, turning everyday vehicle movement into a valuable resource for power generation. whilst contributing to the decentralization of energy.

01.02 What is the main problem you are trying to solve?

The primary problem Anthea addresses is the growing demand for renewable energy sources and the need to reduce reliance on fossil fuels. As cities expand and vehicle numbers increase, the challenge is to harness this movement for energy production without causing environmental harm. Additionally, Anthea aims to reduce the carbon footprint and pollution associated with traditional energy generation methods. By providing a clean and renewable energy solution, we help mitigate climate change and promote sustainable urban development. It also provides an opportunity for carbon credits as it can be used by certain industries such as petrol stations to offset the carbon that their station may produce. Given its potential to reduce carbon emissions by generating clean energy from vehicular motion, Anthea may qualify for carbon credits.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Renewable Energy Source: Converts kinetic energy from vehicles into electricity, reducing reliance on fossil fuels. Reduction in Greenhouse Gas Emissions: By utilizing renewable energy and reducing reliance on fossil fuels, Anthea helps lower greenhouse gas emissions, contributing to climate change mitigation. Sustainability: Promotes the use of clean energy, helping to reduce greenhouse gas emissions and combat climate change. Infrastructure Enhancement: Enhances urban infrastructure by integrating energy generation into road systems, making cities more resilient and self-sufficient. Customer loyalty: Businesses that integrate Anthea may be able to award users of the platform with points that will encourage them to visit their premises often. This will prove useful for gas stations Stable Energy Prices: By reducing dependency on external energy suppliers and the volatility of fossil fuel prices, Anthea can provide more stable and predictable energy costs for businesses.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Anthea is aimed at serving urban areas with high traffic volumes, including city governments, transportation authorities, and energy companies. The primary beneficiaries are business owners, city residents and residential homes which will benefit from cheaper energy, cleaner air, and reduced carbon emissions as it can replace conventional power sources and supplement solar power. Additionally, local businesses and households will gain access to a new, reliable source of renewable energy. By partnering with municipalities and infrastructure developers, we aim to implement Anthea platforms in strategic locations to maximize energy generation and community benefits.

01.05 When did you start working on your project?

2022-08-01

01.06 How many other partners are associated with your business venture?

3

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Oliver Justice is an aeronautical engineer with a passion for using technology to make the world a better place. He founded Helios Innovations Ke to create opportunities for innovators to change the world. Olga Mulama: Olga is a Financial Analyst with a passion for addressing climate change and a solid background in financial and data analysis. She has expertise in using Excel, financial modeling, and statistical analysis to generate precise financial reports. In addition to her financial expertise, Olga has also published research on weather variability and sectoral output in Kenya, emphasizing the importance of raising awareness about climate change and the urgent need to respond to its mitigation. Ian Nato is an experienced software developer proficient in Java, Python, and PHP programming languages, with knowledge of Agile and Scrum methodologies. Elam Sila is a Business Consultant, Marketer, Web & Graphic Designer, Editor & Publisher, Actor & Model, and Voice Actor

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

a) Energy (equipment, services, sustainable energy and fuel)

02.01.01 My project contributes to the No poverty goal

5

02.01.02 No poverty - Justification

Anthea contributes to the No Poverty goal by creating job opportunities in the renewable energy sector, including manufacturing, installation, and maintenance of the platforms. This employment can provide stable incomes for individuals in underserved communities, helping to lift them out of poverty. Additionally, the energy savings generated by the project can be redirected to social welfare programs, further alleviating poverty.

02.02.01 My project contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification

Power may be used to facilitate vertical tower gardens in cities. Vertical gardens often require energy to run as a tradeoff to the minimal spaces that are used to grow leafy vegetables.

02.03.01 My project contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification

By reducing reliance on fossil fuels, Anthea helps decrease air pollution, which is a major cause of respiratory diseases and other health problems. Cleaner air contributes to better health outcomes for urban populations. Additionally, the project promotes physical well-being through the creation of a healthier environment.

02.04.01 My project contributes to the Quality education goal

4

02.04.02 Quality education - Justification

02.05.01 My project contributes to the Gender equality goal

4

02.05.02 Gender equality - Justification

Anthea actively promotes gender equality by ensuring equal opportunities for women in our workforce. We aim to hire and support female engineers, scientists, and business professionals, thereby contributing to the empowerment of women in the technology and energy sectors.

02.06.01 My project contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification

If successfully implemented in regions next to water treatment facilities, the project may contribute to powering the facilities that can then provide clean water cheaply.

02.07.01 My project contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification

Anthea directly contributes to providing affordable and clean energy by converting vehicle kinetic energy into electricity. This renewable energy source is sustainable and reduces the need for costly fossil fuels. The technology is scalable and can be implemented in various urban settings, making clean energy accessible to a wide population.

02.08.01 My project contributes to the Decent work and economic growth

5

02.08.02 Decent work and economic growth - Justification

Anthea creates new job opportunities in the renewable energy sector, from research and development to installation and maintenance. By fostering innovation and promoting sustainable economic activities, the project contributes to long-term economic growth and provides decent work conditions. One of the features of the platform will allow users to access rewards that can be converted to electrical units or traded in for cash, thus encouraging individuals to utilize the platform at any opportunity, which in turn ensures a continuous power supply while rewarding its users.

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

Anthea represents a significant innovation in the energy sector by integrating electricity generation into road infrastructure. This technology enhances urban infrastructure resilience and supports sustainable industrialization. It also encourages further innovation and development in renewable energy solutions. More so, the structures can primarily be manufactured locally, thus encouraging industrialization within Kenya.

02.10.01 My project contributes to the Reduced inequalities goal

5

02.10.02 Reduced inequalities - Justification

Anthea aims to provide equal access to renewable energy across different urban areas, including underserved communities. By creating jobs and offering energy solutions that are not dependent on traditional grid infrastructure, we help reduce economic and social inequalities. Although it may be difficult to reach underserved communities directly, it is possible to provide training to them and offer learning opportunities to work on the project. The concept can be applied and used in areas that have frequent access to moving vehicles that underserved communities may have access to.

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

Anthea enhances the sustainability of cities by providing a renewable energy source that integrates seamlessly with urban infrastructure. This reduces the environmental impact of cities, supports energy self-sufficiency, and promotes the development of resilient and sustainable communities.

02.12.01 My project contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification

Anthea promotes responsible consumption by harnessing energy from an existing activity—vehicle movement. This reduces the need for additional resource extraction and promotes efficient energy use. Our platforms are designed for durability and minimal environmental impact, supporting sustainable production practices.

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

Anthea contributes to climate action by reducing greenhouse gas emissions through the generation of renewable energy. By decreasing reliance on fossil fuels and promoting sustainable urban infrastructure, we help mitigate the effects of climate change and support global efforts to combat it.

02.14.01 My project contributes to the Life below water goal

3

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

5

02.15.02 Life on land - Justification

Anthea's renewable energy technology reduces the need for land-based fossil fuel extraction and associated environmental degradation. By promoting cleaner energy alternatives, we support the conservation of terrestrial ecosystems and reduce land pollution.

02.16.01 My project contributes to the Peace justice and strong institutions goal

4

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

Anthea fosters partnerships with local governments, NGOs, and the private sector to implement our renewable energy platforms. By working together, we can amplify our impact and contribute to the achievement of global sustainable development goals

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

05.02 The product/service we envision creating represents an entirely new type of product/service.

7 - Strongly Agree

05.03 The product/service we envision creating could be described as a new technology.

7 - Strongly Agree

05.04 The product/service we envision creating is an improvement on an existing product or service.

6

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

7 - Strongly Agree

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

6

05.07 The product/service we envision creating is a new version of an old product/service.

3

05.08 Justification

The envisioned product/service represents a significant innovation in several ways. While there may be existing products or services similar to ours, our offering stands out as a pioneering advancement due to its novel approach that targets vehicles. It introduces a new technology that revolutionizes how users interact with products/services, providing unparalleled benefits and experiences not available with traditional solutions. Moreover, our product can serve as an extension of existing offerings but with substantial enhancements, addressing limitations and inefficiencies present in current options. Crucially, it responds to a distinct demand or need in the market that has remained unmet by other products/services, positioning it as a game-changer in its industry. Anthea's innovative edge stems from extensive research, development, and a deep understanding of consumer needs, ensuring that our solution delivers unmatched value and sets new standards for excellence.

05.09 Who are your main potential competitors and what makes you stand out from them?

Our main potential competitors include companies operating in the renewable energy and sustainable technology sectors, with Pavegen being one of the notable players. While Pavegen specializes in kinetic energy harvesting through foot traffic, our product/service distinguishes itself by offering a broader scope of renewable energy solutions. Compared to Pavegen's kinetic tiles, which are designed for pedestrian-heavy environments like sidewalks and public spaces, Anthea's technology is optimized to capture energy from vehicles passing over its surface. This distinction allows Anthea to tap into a different market segment and cater to the energy demands associated with transportation infrastructure. Eco Wave Power front has similar technology albeit they have specialized their efforts in capturing waves from the ocean rather than vehicles. They may not be a direct competitor, but the technological concept that they employ is similar to Anthea's, proving the feasibility of the project.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

In my first startup, my first and only employee at the time was female. I ensured that the project had a female who is experienced and passionate about climate change and sought her opinion on how to best plan for the project.