Kenya - Business creation project

Describe your project or startup in a few words

The project entails making of customizable, unique, LED accessories by hand.

01.01 Describe your project in more detail

The underlying feature for all of the items we make is the light. So we customize everything we make, from bracelets to earrings, necklaces, chockers, hair accessories to the client's liking, including such things as the name they want on the bracelet, the color of light they want on the earring, necklace or chocker pendant. They are then delivered to them or they pick them up from a point in town.

01.02 What is the main problem you are trying to solve?

Perception defines how people lead lives and how much they get to accomplish. This idea is tailored towards pushing forward the conversation about what we perceive ourselves to be and how far we think we can go from something as basic about our culture as what we wear. If it can be demonstrated that even in the smallest of things, we can begin to see how so different our way of life could be, with just a little more thought and effort, making that progress in our collective story but more especially with women and kids where there's arguably been the most distortion in perception of who they are and what they can accomplish. If in such a simple and original way, it can help to drive it home, that all we need to be, is just who we are.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

They are unique, distinct, different. Capitalizing on the unique idea of harnessing light in their making, coupled with how it's housed and radiated across the various designs gives a very different approach to making of jewelry, such that you can certainly say that this is different. New. Beautiful. They're durable, given the attention given to the details and the materials used, enabling such practices as washing and replacement of batteries to help stretch the lifetime of a single product. This in turn helps to preserve and protect the environment and save the customer the burden of having to make another purchase soon afterwards. They're customizable to customer request. Giving it a feeling of collectivity and involvement in the creative process such that they're truly personal.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

The society as a whole from what the product tries to achieve. Women, men and children that are lovers of accessories.

01.05 When did you start working on your project?

2022-04-01

01.06 How many other partners are associated with your business venture?

7

01.07 Among the other partners, how many are female?

5

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Immanuel: Software Developer, Advatech Linda: Education in English Literature student Luila Sukura: Make Up Artist, Mesh Beauty Parlour Naeku: Journalism Student, Mount Kenya University, 2nd year June: Journalism Student, Mount Kenya University,2nd year. Daisy: Student, Technical University Of Kenya, 2nd year Henry: Owner, Pioneer Studios

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.instagram.com/oppalummis?igsh=bTg4aTdmMWxveDQ4

01.10 Which industry best describes your project?

e) Secondary commodities (cars and parts, consumer durables and apparel, retail)

02.01.01 My project contributes to the No poverty goal

6

02.01.02 No poverty - Justification

Through the employment opportunities that will be created from the several business models that could be built around the product, it can go a long way to help mitigate poverty on the direct beneficiaries and their dependants too.

02.02.01 My project contributes to the Zero hunger goal

6

02.02.02 Zero hunger - Justification

Through employment, regular donations that could be made to various institutions working around the issues it would be our way of chipping away from the problem.

02.03.01 My project contributes to the Good health and well-being goal

4

02.03.02 Good health and well-being - Justification

02.04.01 My project contributes to the Quality education goal

4

02.04.02 Quality education - Justification

02.05.01 My project contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification

The biggest beneficiaries of the program should be women and girls. More than anyone else, the products exist in a wider array for them. They seek to emphasize the dignity and beauty of the woman. Job opportunities in the various operations that go on in the running of the project should largely be made up of more women. We have particular interest in giving some of the proceeds to specifically help end the chronic problem of lack of access to Sanitary pads which still plagues so many young girls in particular.

02.06.01 My project contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification

Throughout the process of making the items, lie opportunities to designate roles accordingly and they entail the use of safe and advanced equipment, simple technics, well defined and curated procedures to create a good and even enjoyable work environment that encourages creativity and growth, improvisation, independence as well as team work, deciphering of problems and efficiency in production.

02.09.01 My project contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification

In the whole process of making different designs, lie almost inexhaustible opportunities to innovate and be creative, coupled with the use of available technology like laser cutting and engraving, UV printing which are both safe and efficient to achieve even more.

02.10.01 My project contributes to the Reduced inequalities goal

5

02.10.02 Reduced inequalities - Justification

Manufacturing and innovation are some of the very makn ways to accelerate economical growth, both of which are essential parts of what the project entails thus helping foster the growth of country.

02.11.01 My project contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification

02.12.01 My project contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification

This is realized in the use of material that can be readily recycled and reused, for instance, the batteries(coin batteries) can be disposed off to scrap metal dealers for reuse.

02.13.01 My project contributes to the Climate action goal

4

02.13.02 Climate action - Justification

02.14.01 My project contributes to the Life below water goal

4

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

4

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

4

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

2

05.02 The product/service we envision creating represents an entirely new type of product/service.

7 - Strongly Agree

05.03 The product/service we envision creating could be described as a new technology.

7 - Strongly Agree

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

6

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

5

05.07 The product/service we envision creating is a new version of an old product/service.

7 - Strongly Agree

05.08 Justification

The product represents a totally new type

05.09 Who are your main potential competitors and what makes you stand out from them?

My main potential competitprs should be the contemporary jewelers, as well as more advanced makers of accessories like smart watches. What makes my brand different is the simple but distinct and different approach of harnessing the LED technology and enshroud it in beautiful and diverse designs. Also, the fact that the client is allowed to a large extent to be a part of the creative process by stipulating what they would like to have their accessories look like. Creates a feeling

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

I've partnered with female entrepreneurs to promote both of our businesses. They include models, other fashion brands owned by women, make up artists, women with shops where I get some materias from.