Kenya - Business creation project

Describe your project or startup in a few words

Bora Marketing Solutions is a digital marketing organization that aims to see businesses create a life online. Giving all of its clients a glimpse into what is available online, and enabling them to do it themselves then and there.

01.01 Describe your project in more detail

Many thing are being done online today and even tomorrow looks similar. If we can help one another get to that great migration, we are more than sure that we can have a secure operation network for all businesses. Bora Marketing Solutions is at the fore front of this project. Putting together means of adjustments, training and support we aid every business step confidently into the digital space. We wish to see a robust, fervent and very active community of entrepreneurs making use of social media platforms, websites and E-commerce options near and around them. With this project we can take pride in innovative ideas that can reap profits for all engaging. Coming away from all the tiresome procedures of physical businesses and their restrictions. It is a bold leap and one with assurance and a definite future of success. There is no limit where we are targeting to go and so we shall.

01.02 What is the main problem you are trying to solve?

I want to see a future where we can get anything at anytime while anywhere with our phones. I am looking forward to a lace that businesses are using technological options to sell and market their goods and services. A future where no one is limited, where we do not have just a few businesses online but all of them. This will aid supplement the physical businesses and guarantee a promising tomorrow for others in the same line.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Instant communication with clients online via social media sites and other online messaging platforms. Guaranteed outreach on marketing campaigns done online. Measurability of all activities done, this allows for easy planning and investors confidence. Utilization of free social media sites to promote businesses Employment of a good number of digital marketing experts, delivery personnel, web developers, content moderators etc. Flexibility and cost effectiveness is attained through the chances of doing all of this using your handset or personal computer.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

I am targeting:- Young innovators who have so many ideas but lack enough means to get them to materialize what they are imagining and furnish it better. Small and Medium Enterprises SME`s that can benefit greatly from an online presence. And local businesses that can further their reach by improving their online presence and digital footsteps.

01.05 When did you start working on your project?

2021-11-12

01.06 How many other partners are associated with your business venture?

3

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Elvis Ondieki - A Bachelors in Communication and Public Relations pursuant. He is an excellent music producer and online worker. He produces beats that are used as background music for advertisement videos. Nancy Masit Chepng`eno - A news reporter and youth organization founder in Narok. Her great interest in aiding young minds fuels her great intentions with embracing the future.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

http://linkedin.com

01.10 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

If we embrace the use of digital working, we create employment for dozens of certified digital marketers, web developers, social media specialists and other physical workers like delivery personnel and customer service agents. All this is thanks to the integration of digital marketing programs.

02.02.01 My project contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification

I know that offering businesses an opportunity to exist online they can interact with different people allowing them to share information on several things including food security. One can create a website, make a webinar and create chatrooms that will allow individuals to gather and share information that will see a promising future with Zero hunger.

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

Through online platforms hospitals care units and governments can share helpful information that can be accessed by everyone. This will allow the necessary units to fully utilize the technological options around them to effectively reach people. During the Covid-19 pandemic, people could source information online, hospitals could actively give instructions and people with access could follow them. Some hospitals and care units do not have social media or digital presence and that`s where we come in.

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

Today we have websites and apps that offer millions of courses online. We have even greater chances if we can educate everyone on how they can get these courses. Our specific niche is with businesses, individuals can access short courses that can equip them better to work on their different roles. From better customer service to better Human Resource. On TikTok you can find courtesy lessons, psychology and even accounting we can have organizations showcase this as well but they need to first be online and that's where we come in.

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

02.06.01 My project contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification

We need to make agencies concerned with water and sanitation take confidence in engaging their audiences online. If through us and other organizations we can promote them online and ensure their audiences are reached effectively we can be confident that management of water and sanitation is considered a priority and effective for that matter.

02.07.01 My project contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification

If we can have more businesses online and effectively using their spaces we can have new organizations that produce clean energy get known and reduce the cost. Adding a competitive sphere online ensures that no monopolies run the show. We can engage with customers and have them explain how they can help get clean energy. This will allow for more innovation and access of clean energy everywhere. Evening the playing ground organizations will be forced to subsidize their costs allowing for a more affordable field.

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

Through innovations like mine we are guaranteed that the transition will be impactful, with the need for engagement, training and sponsorship many individuals will get a decent job that they can work flexibly at the comfort of their own devices. Even after the transition we have great opportunities of advancement that we can count on to see individuals get an opportunity to make better and more reliable services.

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

With us we create a great platform for different organizations including governments, private organizations and NGO`s to ensure that their efforts to reduce inequalities are heard and are trackable. When promoting what they do we are able to see and track how the information is being received. There is no better way to do it and more efficiently than with digital platforms like us.

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

Through us key players and stakeholders in this filed can air information in their regard greatly. We are also in a position to cushion them in times of crises. Through social media sites individuals can create for themselves and their organizations a community where they can engage in like minded discussions.

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

We can ensure that through various cites individuals in the society get access to right products that are verified and trusted by many. This is only possible if we have many and all businesses online. Being there and functioning people can create responses and rate businesses and their services.

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

Through sites available bodies and can promote their activities and have people engage with them. Climate action needs a lot of awareness creation and posting it online, designing of actionable photos and making engaging and advocating content to push for climate change and its impacts.

02.14.01 My project contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification

Through the available sites organizations are able to engage with audiences far and wide and have them know the magnitude of life below water. Our sites and businesses online can take part and have people take part in conserving oceans, seas and marine resources for sustainable development.

02.15.01 My project contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification

Through many online pages and websites we can help promote and advocate for life on land through many businesses that can take part in these actionable steps.

02.16.01 My project contributes to the Peace justice and strong institutions goal

7 - Strongly Agree

02.16.02 Peace justice and strong institutions - Justification

If we reach our goals of pushing businesses online they have a chance to take part in actionable actions to move forward with all requirements. They can raise awareness themselves, take part in such actions and even fund some of those activities as part of them.

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

We have a definite guarantee that if we ca make our vision come true we are more than sure that all the above stated initiatives will be done fully. This is because all businesses will now be in a position to understand the weight of every matter highlighted.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

3

05.02 The product/service we envision creating represents an entirely new type of product/service.

1 - Strongly Disagree

05.03 The product/service we envision creating could be described as a new technology.

4

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

7 - Strongly Agree

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

7 - Strongly Agree

05.08 Justification

There are many existing businesses in this country. But they have not in those large numbers taken up digital spaces, they lack enough knowledge and innovation to carry out this necessary action. We aim to make the use of internet services and the total manipulation of its benefits a prerequisite for every business. We shall take part in great campaigns t strengthen the confidence of businesses to online presence.

05.09 Who are your main potential competitors and what makes you stand out from them?

We have very few competitors and those who are there are focusing on big co-operations, we aim to target these small businesses and those starting out. we get our confidence from the fact that there is untapped potential in every business if it gets online. People can sell and market anything online from shoes to machinery and this is more than an eye opener.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, I have taken part in forming a Community based organization that is promoting female entrepreneurs daily in social and economic fields. Actually, 2 of the signatories are female and am the only male. I also take keen considerations in prospecting female staff near me to ensure gender balance I am also known by my close allies as the most vibrant in promoting women and their roles