Kenya - Business creation project

Describe your project or startup in a few words

We specialize in eco-friendly, community-focused branding and visual identity designs for SMEs and startups, integrating sustainable practices and inclusive design philosophies to empower businesses and positively impact communities and the environment

01.01 Describe your project in more detail

Rekq Studios Inc. will be a dynamic and innovative creative studio specializing in sustainable and community-centric branding and visual identity design for SMEs and startups. Our mission is to empower emerging businesses with eco-friendly design solutions that reflect local culture, promote inclusivity, and positively impact the environment and communities. We offer services including logo design, brand strategy, packaging design, and digital branding, utilizing sustainable materials and digital-first approaches to minimize waste. By collaborating with local artists and designers, we ensure our projects resonate with community values. Our marketing strategy includes social media campaigns, SEO-optimized website, and community engagement through workshops and partnerships with environmental and social organizations. With a focus on affordable, high-quality, and impactful design services, Rekq Studios aims to become a leader in sustainable branding, fostering growth and positive change

01.02 What is the main problem you are trying to solve?

The main problem Rekq Studios Inc. aims to solve is the lack of accessible, high-quality, and sustainable branding solutions for SMEs and startups. Many emerging businesses struggle to establish a strong brand identity due to high costs and limited access to professional design services. Additionally, there is a growing need for eco-friendly and community-centric branding options that reflect local culture and values, promote inclusivity, and minimize environmental impact. Traditional design agencies often overlook these aspects, leaving a gap in the market for affordable, sustainable, and impactful branding services. Rekq Studios addresses this gap by providing innovative design solutions that are not only cost-effective but also prioritize environmental responsibility and community involvement, helping small businesses create a meaningful and lasting brand presence.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Eco-Friendly Design: We prioritize sustainability by using eco-friendly materials, digital-first approaches, and sustainable printing techniques, helping businesses reduce their environmental footprint. Community-Centric Approach: Our services integrate local culture and values by collaborating with local artists and designers, ensuring that branding projects resonate with the community and promote local talent. Inclusive and Accessible Design: We emphasize inclusivity in our designs, making them accessible to diverse audiences and promoting diversity through our creative work, thereby enhancing brand appeal and social impact for our clients.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

SMEs and Startups: Businesses in various industries looking to establish or revamp their brand identity with affordable, high-quality design solutions. Non-Profits and Social Enterprises: Organizations seeking impactful and cost-effective design services to amplify their missions and reach. Local Artists and Designers: Creative professionals in need of collaboration opportunities and platforms to showcase their work. Young Entrepreneurs and Aspiring Designers: Individuals seeking education and empowerment through workshops, seminars, and mentorship programs.

01.05 When did you start working on your project?

2024-04-01

01.06 How many other partners are associated with your business venture?

4

01.07 Among the other partners, how many are female?

2

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

I. Aniita Boke holds a bachelor's degree in information technology and has 2 years of experience in computer programming and project management. She is currently doing azure cloud computing II. Melissa Adhiambo holds a bachelor's degree in marketing with a minor in finance. She is a freelancing social media manager, with experience in curating content, administration, sales, and marketing, and experience in video editing, graphics and camera workwhich she gained through volunteering and working with an NGO. III. Brian Arasa holds a bachelor’s degree in business administration in management and has an extensive knowledge of graphic design with 4 years of experience from working with the university's book team. IV. Griffin Omondi, holds a bachelor’s degree in commerce specializing in finance and a certificate in software engineering from Moringa school. With over a year experience in operations and software engineering.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

Other: Creative and Design Services

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

Rekq Studios Inc. contributes to the goal of No Poverty by providing affordable design solutions tailored for SMEs, startups, and non-profits. By offering cost-effective branding and visual identity services, we enable small businesses and organizations with limited resources to establish a strong brand presence, which is essential for their growth and success. Our pricing structures and flexible service options ensure accessibility to high-quality design services, regardless of the client's financial situation. Additionally, by collaborating with local artists and designers, we support and promote local talent, further contributing to economic opportunities within our community.

02.02.01 My project contributes to the Zero hunger goal

3

02.02.02 Zero hunger - Justification

02.03.01 My project contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification

Rekq Studios Inc. contributes to the goal of Good Health and Well-being by promoting mental well-being and inclusivity through our design practices. We prioritize creating designs that are accessible to all, including individuals with disabilities, ensuring that our branding solutions are inclusive and user-friendly. Additionally, our emphasis on sustainable practices, such as using eco-friendly materials and minimizing waste, contributes to environmental health, which in turn affects human well-being. Furthermore, by collaborating with local artists and designers, we support the mental well-being of creative professionals by providing opportunities for collaboration, networking, and recognition, fostering a supportive community within the industry.

02.04.01 My project contributes to the Quality education goal

5

02.04.02 Quality education - Justification

Rekq Studios Inc. contributes to the goal of Quality Education by providing educational opportunities and resources for aspiring designers and entrepreneurs. Through our workshops, seminars, and mentorship programs, we empower young entrepreneurs and creative professionals with knowledge and skills in branding, design, and entrepreneurship. By sharing industry insights, best practices, and practical experience, we promote lifelong learning and professional development within the creative community. Additionally, our emphasis on inclusive design practices raises awareness and promotes understanding of accessibility and diversity issues, contributing to a more inclusive and equitable educational landscape.

02.05.01 My project contributes to the Gender equality goal

4

02.05.02 Gender equality - Justification

02.06.01 My project contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

Rekq Studios Inc. contributes to Decent Work and Economic Growth by providing employment opportunities, fostering entrepreneurship, and supporting economic development within the creative industry. We create jobs by hiring talented individuals, including designers, marketers, and administrative staff, offering them fair wages and opportunities for professional growth. Additionally, our services empower SMEs and startups to enhance their brand identities, thus improving their competitiveness and contributing to economic growth. By collaborating with local artists and designers, we stimulate economic activity within our community and support small businesses.

02.09.01 My project contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification

Rekq Studios Inc. contributes to Industry Innovation and Infrastructure by fostering innovation in design practices and promoting sustainable infrastructure within the creative industry. Through our innovative approach to branding and visual identity design, we challenge traditional norms and encourage creative experimentation, thus contributing to the evolution of design standards and practices. Additionally, our emphasis on sustainable materials and eco-friendly printing techniques promotes the development of sustainable infrastructure within the design and printing sectors. By integrating technology and sustainable practices into our operations, we contribute to building resilient infrastructure and fostering innovation within the industry.

02.10.01 My project contributes to the Reduced inequalities goal

5

02.10.02 Reduced inequalities - Justification

Rekq Studios Inc. contributes to Reduced Inequalities by promoting inclusivity and diversity within the creative industry. We prioritize equal opportunities and representation, ensuring that individuals from diverse backgrounds have access to our services and employment opportunities. By collaborating with local artists and designers, we support marginalized communities and promote their work, thus reducing inequalities in the creative sector. Additionally, our commitment to inclusive design practices ensures that our projects resonate with diverse audiences, further contributing to a more inclusive society.

02.11.01 My project contributes to the Sustainable cities and communities goal

6

02.11.02 Sustainable cities and communities - Justification

Rekq Studios Inc. contributes to Sustainable Cities and Communities by promoting sustainable practices and community engagement. Through our eco-friendly design solutions and emphasis on sustainable materials, we contribute to the creation of environmentally responsible urban environments. Additionally, our collaborations with local artists and designers foster a sense of community and cultural identity, enriching the social fabric of cities. By hosting workshops and seminars, we empower residents with knowledge and skills to promote sustainability and resilience within their communities.

02.12.01 My project contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification

Rekq Studios Inc. contributes to Responsible Consumption and Production by promoting sustainable and eco-friendly practices throughout our design process. We prioritize the use of sustainable materials, minimize waste through digital-first approaches, and implement eco-friendly printing techniques, thereby reducing our environmental footprint. Additionally, we advocate for responsible consumption by offering affordable design solutions that prioritize quality and longevity, encouraging clients to invest in durable and sustainable branding materials. By adopting a circular economy mindset and emphasizing the importance of sustainable production patterns, we contribute to creating a more environmentally conscious and responsible design industry.

02.13.01 My project contributes to the Climate action goal

6

02.13.02 Climate action - Justification

Rekq Studios Inc. contributes to Climate Action by prioritizing sustainability in our design practices and advocating for environmentally conscious choices. We minimize our carbon footprint by using eco-friendly materials, reducing waste through digital-first approaches, and promoting sustainable printing techniques. Additionally, our emphasis on educating clients about the environmental impact of design choices encourages them to make climate-conscious decisions. By integrating climate considerations into our operations and promoting sustainable behaviors, we contribute to combating climate change and fostering a more sustainable future.

02.14.01 My project contributes to the Life below water goal

4

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

5

02.15.02 Life on land - Justification

Rekq Studios Inc. contributes to Life on Land by promoting sustainable practices and raising awareness about biodiversity conservation. Through our design projects, we advocate for the protection and restoration of terrestrial ecosystems by incorporating nature-inspired elements and highlighting the importance of environmental stewardship. Additionally, our emphasis on eco-friendly materials and sustainable printing techniques minimizes the impact on land resources and biodiversity. By integrating sustainability into our operations and encouraging clients to make environmentally conscious choices, we contribute to the preservation of life on land and the promotion of sustainable land use practices.

02.16.01 My project contributes to the Peace justice and strong institutions goal

5

02.16.02 Peace justice and strong institutions - Justification

Rekq Studios Inc. contributes to Peace, Justice, and Strong Institutions by promoting inclusivity, accountability, and transparency in our operations. We foster a work environment that values diversity, equality, and mutual respect, contributing to peaceful and inclusive societies. Additionally, our commitment to ethical business practices and social responsibility ensures accountability and builds trust with our stakeholders. Through our collaborations and partnerships, we support initiatives that promote access to justice and strengthen institutions at all levels.

02.17.01 My project contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification

Rekq Studios Inc. contributes to Partnerships for the Goal by actively engaging in collaborations and partnerships with other organizations, both locally and globally, to advance sustainable development. Through our partnerships, we leverage collective expertise and resources to address complex sustainability challenges and promote the implementation of the Sustainable Development Goals. By fostering synergies and sharing best practices, we contribute to revitalizing the Global Partnership for Sustainable Development and strengthening the means of implementation for achieving the SDGs.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

05.02 The product/service we envision creating represents an entirely new type of product/service.

1 - Strongly Disagree

05.03 The product/service we envision creating could be described as a new technology.

3

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

5

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

3

05.07 The product/service we envision creating is a new version of an old product/service.

3

05.08 Justification

Improvement on Existing Services: We enhance traditional branding services by integrating eco-friendly practices, community involvement, and inclusive design philosophies. By using sustainable materials and eco-friendly printing techniques, we ensure our branding solutions are environmentally responsible. Our commitment to community-centric projects and inclusive design ensures our services are not only high-quality but also socially impactful. Extension of Services: Our services are an extension of conventional branding solutions, tailored specifically to the unique needs of SMEs and startups. We offer tiered subscription-based design support packages, providing continuous branding assistance which is a significant enhancement over one-time project engagements. This model ensures ongoing support and adaptation to the evolving needs of our clients.

05.09 Who are your main potential competitors and what makes you stand out from them?

Our main potential competitors include traditional design agencies, freelancers, and other small design studios offering similar branding and visual identity services. What sets us apart is our unique focus on sustainability, community engagement, and inclusive design practices. While some competitors may prioritize aesthetics and functionality, we differentiate ourselves by integrating environmental considerations, collaborating with local artists and organizations, and ensuring accessibility and representation in our designs. This distinctive approach not only sets us apart in a crowded market but also appeals to socially conscious clients seeking meaningful and impactful design solutions.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Reaching out to them for opportunities I have heard that will help them succeed in their entrepreneurial journey.