Kenya - Business creation project

Describe your project or startup in a few words

The system can effectively bridge the gap between doctors, pharmacists, and patients, promoting the responsible and safe use of antimicrobials while also fostering communication and education within the healthcare ecosystem.

01.01 Describe your project in more detail

The System should: • Allow accounts creation and add members, including details about their livestock if applicable. • Assign each family member and their livestock a yearly score that decreases with antimicrobial use. This encourages responsible usage. • Enable patients to upload prescriptions for antimicrobials along with details of the pharmacy where they obtained the medication. • Maintain a database for doctors and pharmacists to store customer account information related to antimicrobial use. • Include a history of antimicrobial use for members. • Allow pharmacists to indicate the name and duration of use for each antimicrobial administered. • Provide a platform for posting campaigns and patient education materials related to AMR. •Include a section where patients and pharmacists can communicate for consultation or follow-up regarding antimicrobial use. •Implement robust security measures to protect sensitive patient data and ensure compliance with privacy regulation.

01.02 What is the main problem you are trying to solve?

Antimicrobial Resistance (AMR)- This occurs when germs such as bacteria, fungi, viruses, and parasites develop the ability to resist the drugs designed to kill them or inhibit their growth.  This drugs may include antibiotics,  antifungals , antivirals or antiparasitic. These medicines become ineffective and infections persist in the body, increasing the risk of spread to others . Cause ; Microorganisms naturally evolve and change over time. This can include developing resistance to the drugs meant to eliminate them. The misuse and overuse of antimicrobials in humans, animals, and plants accelerate this process. AMR reduces the effectiveness of antibiotics and other antimicrobial drugs, leading to increased morbidity and mortality from infections that were once easily treatable.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

1.Improved Antimicrobial Stewardship: The system should promote responsible antimicrobial use among patients, healthcare providers, and pharmacists, leading to reduced inappropriate prescribing and usage, thereby preserving the effectiveness of antimicrobials. 2.Reduced AMR Rates: By encouraging adherence to guidelines, tracking antimicrobial use, and providing feedback, the system aims to contribute to lower rates of antimicrobial resistance, ultimately leading to better treatment outcomes and reduced healthcare costs. 3.Enhanced Patient Education and Engagement: Through posters and campaigns, the system seeks to increase awareness among patients about the risks of AMR and empower them to make informed decisions about antimicrobial use. 4. Efficient Communication and Collaboration: By enabling seamless communication and collaboration between doctors, pharmacists, and patients, the system facilitates timely consultations, follow-ups, and interventions related to antimicrobial use.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Antimicrobial resistance is a one health concept and it affect most lifeforms globally(Humans, animals and plants). Why should we care? - AMR reduces the effectiveness of antibiotics and other antimicrobial drugs, leading to increased morbidity and mortality from infections that were once easily treatable. - AMR incurs substantial economic costs due to longer hospital stays, increased healthcare expenses, and lost productivity. -AMR knows no borders and can spread globally through travel, trade, and migration. 4.Why do you think no one has solved this yet? -Data collection on antimicrobial use is quite challenging, especially in low-resource settings or certain sectors like agriculture. Inaccurate or insufficient data has lead to gaps in understanding the extent of antimicrobial use and its impact on resistance. -Lack of Public Awareness: There is a lack of widespread public awareness about the seriousness of AMR and the role individuals can play in preventing it.

01.05 When did you start working on your project?

2023-12-18

01.06 How many other partners are associated with your business venture?

0

01.07 Among the other partners, how many are female?

0

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

N/A

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

f) Healthcare (healthcare equipment and services)

02.01.01 My project contributes to the No poverty goal

1 - Strongly Disagree

02.01.02 No poverty - Justification

02.02.01 My project contributes to the Zero hunger goal

1 - Strongly Disagree

02.02.02 Zero hunger - Justification

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

My system contributes significantly to this goal by promoting responsible antimicrobial use, leading to a healthier and safer future to one health through : Yearly Score System & Prescription Upload: By tracking and discouraging unnecessary antimicrobial use, my system helps combat the rise of antimicrobial resistance (AMR). Database Management for Doctors and Pharmacists: This feature facilitates informed prescribing decisions for doctors and pharmacists. With access to a comprehensive history of a patient's antimicrobial use (including livestock), healthcare professionals can tailor treatments and minimize over-prescription. Recording the name and duration of antimicrobial use provides valuable data for tracking trends and identifying potential misuse. This allows for focused interventions to promote responsible practices.

02.04.01 My project contributes to the Quality education goal

4

02.04.02 Quality education - Justification

02.05.01 My project contributes to the Gender equality goal

1 - Strongly Disagree

02.05.02 Gender equality - Justification

02.06.01 My project contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification

The system's communication platform can be used to deliver targeted campaigns focused on the impact of water quality and sanitation on antimicrobial resistance. These campaigns can: -Educate users on how poor sanitation contribute to the spread of antimicrobial resistance . -Show how clean water and proper sanitation reduce the need for antibiotics in humans and livestock, leading to less AMR. -Educating users on waste management strategies that prevent the spread of resistant bacteria through water sources. -Explain how AMR can complicate waterborne illnesses, highlighting the importance of both clean water and good hygiene.

02.07.01 My project contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

3

02.08.02 Decent work and economic growth - Justification

02.09.01 My project contributes to the Industry innovation and infrastructure

5

02.09.02 Industry innovation and infrastructure - Justification

Traditionally, efforts to curb AMR have relied on top-down regulations and awareness campaigns. While these efforts hold value, they often lack the granularity and user engagement needed for sustained behavioral change. Additionally, data collection on AMR is often fragmented, hindering comprehensive analysis and targeted interventions. This project tackles these challenges by proposing a user-friendly system that empowers both families and healthcare professionals with its key features which promotes the health industry through : Promoting Collaboration: The system fosters collaboration between families, doctors, and pharmacists, creating a more holistic healthcare ecosystem focused on responsible drug use. Data-Driven Decision Making: The project leverages data analytics to provide insights that inform evidence-based interventions and targeted educational materials.

02.10.01 My project contributes to the Reduced inequalities goal

3

02.10.02 Reduced inequalities - Justification

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

By promoting responsible use in humans and animals (livestock, plants), my project safeguards public health in cities. This reduces hospital stays, healthcare costs, and the risk of infections spreading in densely populated areas. Additionally, it minimizes antibiotic residues in food and water, protecting urban communities from environmental contamination. This holistic approach fosters a healthier, more resilient urban environment, promoting sustainable practices for a safer and inclusive future for all city dwellers.

02.12.01 My project contributes to the Responsible consumption and production goal

2

02.12.02 Responsible consumption and production - Justification

02.13.01 My project contributes to the Climate action goal

4

02.13.02 Climate action - Justification

02.14.01 My project contributes to the Life below water goal

4

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

5

02.15.02 Life on land - Justification

My project tackles the looming threat of antimicrobial resistance (AMR) in humans, livestock, and plants. It promotes responsible use across all sectors, reducing environmental contamination from agriculture and healthcare waste. This protects vital ecosystems, promotes healthy soil, and safeguards life on land. By fostering a one-health approach, we ensure a healthier future for all .

02.16.01 My project contributes to the Peace justice and strong institutions goal

3

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

3

02.17.02 Partnerships for the goal - Justification

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

2

05.02 The product/service we envision creating represents an entirely new type of product/service.

7 - Strongly Agree

05.03 The product/service we envision creating could be described as a new technology.

4

05.04 The product/service we envision creating is an improvement on an existing product or service.

4

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

6

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

3

05.08 Justification

User-Centric Design: My system empowers families and livestock managers by: Family and Livestock Management: This feature allows for personalized tracking of antimicrobial use, fostering a sense of accountability and ownership. Yearly Score System: This approach incentivizes responsible use . Data-Driven Insights: Prescription Upload and Pharmacy Details: This allows for comprehensive tracking of antimicrobial use, painting a clearer picture of consumption patterns. Database Management: By creating a centralized database, doctors and pharmacists can access a patient's complete antimicrobial use history, leading to more informed prescribing decisions. Administration of Antimicrobials: Recording details of each administration provides valuable data for analyzing trends and identifying areas for improvement. -My platform fosters collaboration within the healthcare .

05.09 Who are your main potential competitors and what makes you stand out from them?

Potential Competitors: Existing educational platforms on AMR . AMR surveillance programs . Emerging tech solutions focusing on specific aspects of AMR . What makes my project to stand out : Focus on User Behavior Change: my project goes beyond education by incorporating features like the family/livestock management system and gamified scoring to incentivize responsible use. Personalized Approach: By allowing users to track individual and animal consumption, my system fosters a sense of ownership and accountability. Data-Driven Insights: Collecting and analyzing data on antimicrobial use across families and livestock provides valuable insights for both users and healthcare professionals. Holistic Ecosystem: my platform promotes collaboration between patients, pharmacists, and potentially veterinarians, creating a more comprehensive approach to tackling AMR.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

N/A