Kenya - Business creation project

Describe your project or startup in a few words

Ad Ventures employs innovative, affordable strategies like branded water bottles, digital screens in businesses, and car screens to give MSMEs better visibility and a fighting chance at attracting new customers.

01.01 Describe your project in more detail

Ad Ventures aims to revolutionize advertising for micro, small, and medium-sized enterprises (MSMEs) by offering unique, cost-effective strategies to enhance their visibility and attract new customers. Our future approach will include branded water bottles distributed at high-traffic events, digital screens in local businesses like cafes and gyms, and mobile screens on ride-sharing and delivery vehicles. This strategy ensures ads reach a broad audience, increasing brand recognition and engagement. We will focus on affordability, enabling even the smallest businesses to compete with larger corporations. Our pricing models will be designed to suit various budgets and needs. By leveraging high-visibility, unconventional advertising spaces, Ad Ventures aims to help MSMEs build their brand presence without high costs. Our inclusive strategy will cater to businesses of all sizes, providing necessary tools for success.

01.02 What is the main problem you are trying to solve?

The main problem Ad Ventures seeks to solve is the lack of affordable and effective advertising options for micro, small, and medium-sized enterprises (MSMEs). While large businesses have the resources to put up billboards and run extensive physical marketing campaigns, MSMEs have mostly been left with digital marketing as their only viable option. Traditional physical advertising methods are often prohibitively expensive and inaccessible for smaller businesses, limiting their ability to reach new customers and compete with larger corporations. This results in reduced visibility, slower growth, and missed opportunities for these enterprises. Ad Ventures aims to address this issue by providing cost-effective, innovative advertising solutions such as branded water bottles, digital screens in local businesses, and mobile screens on ride-sharing and delivery vehicles. These strategies ensure that ads reach a diverse and broad audience, enhancing brand recognition and customer engagement.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

The major benefits of using Ad Ventures' advertising services will include: 1. Enhanced Visibility: Our unique advertising mediums, including branded water bottles and digital screens in local businesses, will ensure that ads reach a diverse and broad audience, increasing brand recognition and customer engagement. 2. Affordability: Unlike traditional physical advertising methods, which can be prohibitively expensive for MSMEs, our cost-effective solutions will make high-impact advertising accessible to businesses of all sizes and budgets. 3. Targeted Reach: With mobile screens on ride-sharing and delivery vehicles, we will enable businesses to target specific locations and demographics, maximizing the effectiveness of their advertising campaigns and driving growth in a competitive market.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Ad Ventures is dedicated to serving micro, small, and medium-sized enterprises (MSMEs) that often encounter significant challenges due to limited advertising budgets and restricted access to effective marketing channels. Traditional advertising avenues, such as billboards and physical marketing campaigns, are typically expensive and impractical for MSMEs, leaving them with few viable options to promote their products or services. Moreover, the rise of digital marketing, while providing some relief, presents its own set of challenges. Many MSMEs struggle to navigate the complexities of online advertising platforms and may lack the resources or expertise to effectively leverage digital marketing strategies. Ad Ventures emerges as a beacon of hope for by offering a range of innovative and cost-effective advertising mediums, including branded water bottles, digital screens in local businesses, and mobile screens on ride-sharing and delivery vehicles.

01.05 When did you start working on your project?

2024-06-02

01.06 How many other partners are associated with your business venture?

2

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Omar Kibibi is a highly skilled UGC creator, boasting extensive experience in marketing and customer acquisition for brands. Her proficiency lies in crafting engaging content that resonates with target audiences, driving brand visibility and customer engagement to new heights. Tevin Ndirangu is a seasoned professional in business development, showcasing a wealth of experience honed over years of dedicated service. Currently, he plays a pivotal role at Supaloaf Limited, where his expertise in business operations contributes significantly to the company's success and growth trajectory. Charles King'athia emerges as a dynamic entrepreneur deeply entrenched in the startup landscape for nearly 3 years. With a portfolio comprising several ventures, both successful and unsuccessful, Charles brings invaluable insights and a wealth of experiential knowledge to our team. His diverse experiences enrich our strategic planning and decision-making processes, ensuring a well-rounded approach.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://ad-wotah.my.canva.site/#home

01.10 Which industry best describes your project?

Other: Advertising and Marketing.

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

Our startup will play a crucial role in tackling poverty by fostering economic empowerment and job creation. Through our affordable advertising solutions, we will enable small and medium-sized enterprises (SMEs) to enhance their visibility and attract customers, thereby boosting their revenue and potential for growth. By supporting these businesses, we contribute to the generation of income and employment opportunities within local communities. Additionally, by promoting inclusivity and accessibility in advertising, we will ensure that even the most marginalized businesses have the chance to thrive, ultimately contributing to the reduction of poverty in all its forms.

02.02.01 My project contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification

Our startup will support the Zero Hunger goal by promoting sustainable agriculture and food security. We intend to collaborate with local farmers and food producers, providing them with advertising opportunities to reach a wider market for their products. By helping these stakeholders increase their visibility and sales, we contribute to the economic viability of local food systems, ensuring a steady income for farmers and producers. Additionally, by advocating for sustainable practices and highlighting nutritious food options, we aim to improve access to healthy and diverse food choices, ultimately working towards ending hunger and promoting better nutrition in our communities.

02.03.01 My project contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification

Through advertising initiatives, we will partner with health and wellness organizations to promote physical activities, healthy eating habits, and preventive healthcare measures. By raising awareness and providing information about local healthcare services and resources, we aim to empower individuals to take control of their health and seek timely medical assistance when needed. Additionally, our inclusive approach will ensure that everyone, regardless of their socioeconomic background, has access to information and opportunities to prioritize their health and well-being.

02.04.01 My project contributes to the Quality education goal

5

02.04.02 Quality education - Justification

Ad Ventures will contribute to the Quality education goal by providing affordable advertising solutions tailored to micro, small, and medium-sized enterprises (MSMEs). By enhancing the visibility and accessibility of these businesses, we will empower them to thrive, creating opportunities for lifelong learning and skill development within their communities. Through our innovative approach, we aim to foster an environment where education and growth are accessible to all, driving progress towards inclusive and equitable quality education for all.

02.05.01 My project contributes to the Gender equality goal

5

02.05.02 Gender equality - Justification

Ad Ventures aim to contribute to the Gender equality goal by promoting inclusivity and diversity in our team and client base. We will actively seek to empower women by providing equal opportunities for leadership and participation. Additionally, our advertising services will help businesses owned or led by women to increase their visibility and reach, contributing to their economic empowerment and breaking down gender barriers in the business world. Through our actions, we strive to create a more equitable and inclusive society where all women and girls have the opportunity to thrive.

02.06.01 My project contributes to the Clean water and sanitation goal

2

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification

Ad Ventures will contribute to Decent work and economic growth by providing employment opportunities and fostering entrepreneurship within our team and client base. We aim to create jobs for skilled professionals in advertising, design, and sales, promoting full and productive employment. Additionally, our advertising services will empower businesses, particularly MSMEs, to grow and succeed in the market, driving economic growth and creating sustainable livelihoods. Through our inclusive and innovative approach, we strive to support the principles of decent work and contribute to the broader goal of sustainable economic development.

02.09.01 My project contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification

Ad Ventures aims to contribute to Industry innovation and infrastructure by pioneering innovative advertising solutions and leveraging existing infrastructure for maximum impact. Our use of digital screens in businesses and on vehicles optimizes existing infrastructure, while our emphasis on creative advertising strategies fosters innovation in the industry. By promoting inclusive and sustainable industrialization through our services, we aim to contribute to building resilient infrastructure and driving economic growth in communities. Through continuous innovation and collaboration, we aim to further enhance industry practices and infrastructure development for long-term sustainability.

02.10.01 My project contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification

Ad Ventures aims to contribute to reducing inequalities by providing affordable advertising solutions that level the playing field for micro, small, and medium-sized enterprises (MSMEs). By offering cost-effective options for businesses to enhance their visibility and reach, we will empower smaller enterprises to compete with larger corporations, reducing economic disparities within industries. Additionally, our inclusive approach ensures that businesses of all sizes and backgrounds have access to our services, further promoting equality within and among countries. Through our efforts, we strive to create a more equitable business environment where opportunities are accessible to all, regardless of size or resources.

02.11.01 My project contributes to the Sustainable cities and communities goal

6

02.11.02 Sustainable cities and communities - Justification

Ad Ventures business strategy contributes to Sustainable cities and communities by promoting local businesses and fostering community engagement through our advertising solutions. By utilizing digital screens in businesses and on vehicles, we aim to facilitate communication within urban environments, promoting local events, services, and initiatives that contribute to community well-being. Additionally, our emphasis on eco-friendly advertising practices will help reduce environmental impact, contributing to the sustainability of cities and human settlements. Through our efforts, we strive to make cities more inclusive, safe, resilient, and sustainable for all residents.

02.12.01 My project contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification

Ad Ventures will contribute to Responsible consumption and production by promoting sustainable advertising practices and encouraging businesses to adopt eco-friendly approaches. We advocate for responsible consumption by offering digital advertising solutions that minimize paper waste and reduce environmental impact. Additionally, we encourage businesses to embrace circular economy principles by repurposing materials and resources in their advertising campaigns. Through our efforts, we aim to foster a culture of sustainability in consumption and production, contributing to a more environmentally conscious and responsible society.

02.13.01 My project contributes to the Climate action goal

5

02.13.02 Climate action - Justification

While Ad Ventures' primary focus is on advertising solutions, we recognize the importance of climate action and are committed to minimizing our environmental footprint. We promote digital advertising mediums to reduce paper waste and advocate for eco-friendly practices among our clients. Additionally, we support initiatives that combat climate change and its impacts, such as partnering with organizations focused on environmental sustainability. While our direct impact may be limited, we are dedicated to contributing to climate action efforts and promoting environmental stewardship within our sphere of influence.

02.14.01 My project contributes to the Life below water goal

2

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

2

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

2

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification

Ad Ventures will actively seek partnerships with organizations, businesses, and stakeholders aligned with sustainable development goals. By collaborating with like-minded entities, we will amplify our impact and leverage resources to address complex societal challenges more effectively. These partnerships facilitate knowledge-sharing, resource pooling, and collective action towards achieving shared goals. Through our commitment to fostering meaningful collaborations, we contribute to strengthening the means of implementation and revitalizing the Global Partnership for Sustainable Development.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

1 - Strongly Disagree

05.02 The product/service we envision creating represents an entirely new type of product/service.

6

05.03 The product/service we envision creating could be described as a new technology.

5

05.04 The product/service we envision creating is an improvement on an existing product or service.

6

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

6

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

7 - Strongly Agree

05.08 Justification

Our project idea is unique and innovative because it responds to a demand or need that has not been fully satisfied by other products or services in the market. We are introducing a novel approach to advertising that combines various unconventional mediums such as branded water bottles, digital screens in local businesses, and mobile screens on vehicles to enhance brand visibility and reach. This approach is not merely an extension of existing advertising methods but represents a significant improvement and innovation in the field. By leveraging these diverse mediums, we provide businesses with a comprehensive and impactful advertising solution that stands out from traditional methods.

05.09 Who are your main potential competitors and what makes you stand out from them?

Our main potential competitors include traditional advertising agencies and digital marketing firms. However, what sets us apart is our unique approach to advertising that combines physical and digital mediums in innovative ways. While traditional agencies may focus solely on conventional methods such as billboards, expensive digital outdoor advertising and print ads, we offer a more dynamic and diverse range of advertising options that cater to the evolving needs of businesses and consumers. Additionally, our emphasis on affordability, inclusivity, and sustainability distinguishes us from other advertising firms, allowing us to appeal to a broader audience and make a positive impact on both businesses and communities.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes We are actively focusing on initiating actions within our community to promote the role of female entrepreneurs. Some examples of our actions will include organizing networking events specifically for female entrepreneurs, providing mentorship opportunities with successful female business leaders, and offering workshops and training programs focused on empowering women in entrepreneurship. Additionally, we plan to collaborate with women's organizations and support initiatives that aim to address gender disparities in entrepreneurship.