Kenya - Business creation project

Describe your project or startup in a few words

"KING SPICE" is a spice production project with a vision to supply a catalog of raw and processed products from various spices that are highly sought after on a Global scale.

01.01 Describe your project in more detail

The 1st phase of our project will involve the cultivation and processing of this 6 spices; 1) Garlic 2) Basil 3) Vanilla 4) Saffron 5) Tumeric 6) White Truffle Our project aims at supplying our products to the following global industries; A) Food Industry B) Pharmaceutical Industry C) Animal Feed Industry D) Beauty Industry

01.02 What is the main problem you are trying to solve?

I chose spice production because in Kenya, spice is an industry that is not fully tapped into. Yet it is a very lucrative venture that would solve the problem of unemployment by providing a source of income 'directly' through the employees who will be hired on the "King Spice" farms, in it's processing & packaging plants and the farmers who will supply produce to "King Spice". Indirectly the project will impact the exporters, the loaders & off loaders and the retailers at the end of the value chain. By creating and running a successful establishment. The project can and will grow to Industrial scale and at this point we will impact the unemployment issue on a Global scale according to our growing capacity. We expect to reach industrial scale of productions within 20yrs.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

1) Health Benefits - To both humans and animals. By procuring raw and processed products to pharmaceutical companies that will produce products with; antioxidants, antispasmodic, antiseptic, digestive, carminative and stimulant properties. 2) Spice cultivation Education - In the regions where our farms will be located. We will educate the area farmers who are interested in the cultivation of spice as a source of livelihood. We will also provide extension services throughout the cultivation period of the crop and provide them with a sustainable market for their produce. 3) Beauty products - Spices can be used in the production of perfumes, cosmetics and incenses. They can also be used in home remedies like; A)Tumeric & yoghurt mask to help with acne & brightening. B) Cinnamon & honey mask to tackle bacteria and help with hydration.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

1) The youth and single mother's or young mothers - By providing employment opportunities for them. 2. Farmers - By supplying them with quality seeds that guarantee healthy and uniform yield of produce.

01.05 When did you start working on your project?

2014-06-05

01.06 How many other partners are associated with your business venture?

4

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

1) My Uncle - He works in the Kenyan Civil Aviation Authority. He will act as my connection to the exportation companies at the airport. 2) Mr. Mburu - a farmer located in Nakuru. A county in Kenya that is widely known for it's climatic condition that is suitable in horticultural crop production. 3) Mrs. Mburu - She is Mr. Mburu's wife. And she is very well connected when it comes to sourcing for good casual labour because she's the leader of a group of women who do casual jobs on the existing horticultural farms in Nakuru. 4) Dismas Kipngeno Bett - TSA (Tropical & Sub Tropical Agricultural) Nakuru/ Central Rift. He is one of the qualified and certified agronomists in Nakuru County

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

http://www.Facebook.com

01.10 Which industry best describes your project?

l) Agriculture

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

One our first project we will provide casual jobs to at least 7 women and youth for land preparation, planting, weeding and harvesting. Our Goal is to scale to an 100 Acre spice production farm to scale up on the production of our six chosen spices. At this capacity we will be able to hire upto 50- 100 full time farm employees. This includes farm management, pack house staff, farm hands, farm security. Indirectly we will financially impact farmers who'll sell their produce to us, the community around us, our export partners, our foreign clients, their retailers and their consumers. Our Goal is to create a Global financial impact with our spice products and our growth journey.

02.02.01 My project contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification

Our catalog of spices is; 1) Garlic 2) Basil 3) Vanilla 4) Saffron 5) Tumeric 6) White Truffle Current market research proves that each of this 6 spices on our catalog have a great demand and an even greater price per kilo on the current spice market prices. With the tremendous income we will make from Acre cultivations we will; 1) Donate 10% of our income to Red Cross after every season because in Kenya they respond very first to humanitarian crisis like lack of food and proper nutrition.

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

More than adding flavour to food. Spices can contribute to good health and should be an important part of a healthy diet. The health benefits of spices are numerous and include; A) Reducing arthritis pain B) They help with better digestion C) They reduce the risk of heart disease D) They have antimicrobial properties E) They have antioxidant properties F) They have anti-inflammatory properties G) They have anti diabetic properties H) They have anti diabetic properties One of our target market is the pharmaceutical Industry. And by supplying to them raw products or extracted products, they will manufacture a range of pharmaceutical medicines that will help to improve health and well being.

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

At "King Spice" we have a long-term plan to educate farmers who are willing to be our partners. We will educate them on the ways to cultivate the spices in our catalog then we will sell them healthy seeds that we've propagated in our seeds & seedling nurseries. As the crop matures we will visit the farms of our partner farmers through our field agronomists and support them with supplementary crop management information. When the crop is ready we will guide them on proper harvest procedure then we will buy their produce and resell to our export market. We plan to perfect and maintain this cycle economy for 50 yrs once the initiative begins. During this time we will also plan how we will incorporate a "Farmers Cooperation".

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

At "King Spice", we will guarantee gender equality in our production farms and processing plants by hiring an equal number of men and women. Although our female employees might exceed the number of male

02.06.01 My project contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification

All of "King Spices" owned farms will have a drilled borehole for water supply and sustenance. But we will also support the water challenged communities neighbouring our farms by drilling a borehole and buying water reserve tanks for them. This initiative will supply the community with water for their; A) Sanitary needs B) Cooking C) Drinking D) Livestock E) Irrigation (because we intend to guarantee that our partner farmers are not lacking any of the components necessary for a healthy and uniform spice crop production)

02.07.01 My project contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

Building a strong economy is at the core of a healthy community. And to achieve this at every region we have farms in we intend to; A) Create jobs on our farms, pack houses and processing plants. This jobs we will allocate to the immediate community members neighbouring the farm. B) Promote gender equality when recruiting employees. C) Create a recruiting system that is inclusive of PWD's (Persons living with disabilities). D) Emphasize on fair working conditions and wages in order to guarantee that we have an abundance of long-term employees who will build operating experience through the years and impact that work experience & skills on the next generation of work force. E) Invest in the education & training of our employees to continuously reequip them with the new industrial developments so that they can be competitive as per the current market conditions.

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

As "King Spice" operations grow we will construct processing plants, pack houses and storage rooms. With the infrastructure to increase operations capacity we will allocate funds to the construction of proper roads that cut through the community and lead to our farms or processing plants. The frequency of traffic coming in and out of the farms and processing plants will greatly impact the trade within the surrounding community economically. This will attract a rise in infrastructural developments like rentals, shops, hotels, a police post, fueling stations, bank branches and more infrastructural growth will follow.

02.10.01 My project contributes to the Reduced inequalities goal

5

02.10.02 Reduced inequalities - Justification

Single Mothers, widows, young women and youth are the most vulnerable in every community within Kenya. We intend to reduce the inequality as per our operating capacity by giving the first priority to this demographics. In our initiative to partner with farmers to build a cycle economy, we will also give the first priority to this demographic.

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

We will make the settlement around us inclusive by having an agreement with the community around us to ensure access to safe and affordable housing, for our employees and future guests who visit on business with "King Spice" farms or processing plants. Together with the community we will improve urban planning and management in a participatory and inclusive manner. With this joint partnership enterprises like; shops, hotels, butcheries, fueling stations and rental housing will start sprouting all over town. This act of supporting neighborhood business keeps people employed and circulates money back into the community.

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

Among the resources we will have a stronger say in are; A) Water - We will work with the community leader or leaders in overseeing the use of the water from the boreholes to avoid water conflicts among community members & any favouritism during water allocation to each community land owner. This will help in making the water reserves last longer. B) Together with the community leaders we will oversee the allocation of land for a dumping site. We will buy a pickup track for the community/towns garbage collection. A clean town with a sustainable circular economy will attract investors from the beyond the country. - Plastic garbage will be collected separately by the community initiative we will put in place that guarantees that the community gets the money from the collected plastic sold to recycling factories. This money will go to the community account to aid in the community development.

02.13.01 My project contributes to the Climate action goal

2

02.13.02 Climate action - Justification

02.14.01 My project contributes to the Life below water goal

2

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

2

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

2

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification

As "King Spice" operations grow into Global scale. We intend to pursue partnership with countries like Israel and Netherlands. This countries are globally known for their agricultural developments like cultivation technologies and advanced planting and harvesting machinery. Through this partnerships we intend to; mobilize resources, share knowledge of information technology to support sustainable development, promote creation & transfer of environmentally sound technologies to protect the environment from damage due to human activities and building capacity through the implementation of smart infrastructure so that the population can be managed properly.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

05.02 The product/service we envision creating represents an entirely new type of product/service.

1 - Strongly Disagree

05.03 The product/service we envision creating could be described as a new technology.

1 - Strongly Disagree

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

2

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

2

05.08 Justification

05.09 Who are your main potential competitors and what makes you stand out from them?

Top Food East Africa - Is the largest manufacturer of spices, seasonings, masala in Kenya & is also exporting it's products to other countries in the region. => Factors that will make us stand out from our competitor are; A) We plan to cultivate our own spices from the beginning of the project. This will enable us to guarantee that 40-50% of the raw produce processed and exported from our processing plants come from our very own production farms. B) By planning & working towards a circular economy. We intend to have the full loyalty and support of the communities around our farms & processing plants. This will guarantee us new partner farmers from different regions of the country who will help boost the rate of our production. C) Most of the spices on our catalog are seldom cultivated in Kenya. This will make us the pioneers of seed production, imparting of cultivation & harvesting knowledge, processing and exportation. This spices are; Vanilla, Saffron, Tumeric & White Truffle.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

I helped a friend of mine called Sylvia with Ksh.7,200/- to start a 'chapati' cooking business from 5-10pm. Her target market is the working class of 8-5 leaving work around that time. She makes Ksh.1,500-2,000/- per evening from chapati sales. In a month she makes Ksh.36,000-48,000/-. She has since completed paying the loan i gave her and after 5 months after she opened she's contemplating opening a small hotel near a bus terminal. I look at her growth and desire to grow even more and she gives me motivation to start my spice cultivation dream. So that i can impact the lives of more young women and men like me, who are hungry for an opportunity to accomplish their goals and materialize their dreams.