Kenya - Business creation project

Describe your project or startup in a few words

My project is about overall wellness in children through massaging sessions which contribute to life-long well-being and prevent chronic, stress management, body awareness and poor habits.

01.01 Describe your project in more detail

I came up with the above project after a friend of mine shared the trauma she faced when her child was learning to walk. Whereas normal kids start walking between 9-12months, her kid had passed these phase and it was worrisome to her, so she opted to ask a pediatrician who advised her to look for a massage therapy though they were too costly. She had no option and through her experience, i saw a project.

01.02 What is the main problem you are trying to solve?

My project is to have a place to offer theraptic services to children who have passed the walking phase at a low cost ,trainings on stress management in children and strong bonding between parents and kids.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Massaging has several advantages like stress regulation, physical well-being, quality sleep and overall well -being. Through my project, i believe i can be a solution not only to kids with walking problems but all kids.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Children

01.05 When did you start working on your project?

2017-07-01

01.06 How many other partners are associated with your business venture?

0

01.07 Among the other partners, how many are female?

0

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

0

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

www.facebook.com, www.linkedin.com/in/gladys-waweru-36073462

01.10 Which industry best describes your project?

f) Healthcare (healthcare equipment and services)

02.01.01 My project contributes to the No poverty goal

1 - Strongly Disagree

02.01.02 No poverty - Justification

02.02.01 My project contributes to the Zero hunger goal

1 - Strongly Disagree

02.02.02 Zero hunger - Justification

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

My project will create equality, well-being, sterss management and strong bonding.

02.04.01 My project contributes to the Quality education goal

6

02.04.02 Quality education - Justification

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

The project involves all gender.

02.06.01 My project contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

5

02.08.02 Decent work and economic growth - Justification

02.09.01 My project contributes to the Industry innovation and infrastructure

5

02.09.02 Industry innovation and infrastructure - Justification

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

02.11.01 My project contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification

02.12.01 My project contributes to the Responsible consumption and production goal

1 - Strongly Disagree

02.12.02 Responsible consumption and production - Justification

02.13.01 My project contributes to the Climate action goal

4

02.13.02 Climate action - Justification

02.14.01 My project contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

5

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

5

02.16.02 Peace justice and strong institutions - Justification

The project will offer these services at an affordable low price to make it reachable to all kids.

02.17.01 My project contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

05.02 The product/service we envision creating represents an entirely new type of product/service.

2

05.03 The product/service we envision creating could be described as a new technology.

3

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

4

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

5

05.07 The product/service we envision creating is a new version of an old product/service.

5

05.08 Justification

There are already business who use massaging oils we will be using so it will not be a new version. We will using the existing but natural oils. The only difference is that we don't have many businesses offering massaging services for kids

05.09 Who are your main potential competitors and what makes you stand out from them?

Massaging businesses are my main competitors but i believe i will be different from them because my focus is on children

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

yes