Kenya - Business creation project

Describe your project or startup in a few words

Clients will purchase affordable housing units with a renewable energy solution, affordable healthcare, reliable internet, agricultural inputs, affordable education and finance via a subscription model with various tiers to cater for diverse needs.

01.01 Describe your project in more detail

Many Kenyans would like to have a decent house, a safe and powerful energy source, access to quality healthcare, a reliable method of modern communication, good quality agricultural supplies and extension services, good quality education for their children and finance for their businesses, yet they have finite resources preventing them from accessing these things at the same time. Through a subscription model, we can be able to bundle these services together, enabling individuals or families to make a regular payment and access various services, with a choice to own houses at the end of the contract or lease them for a limited period only. By paying a specified subscription in different tiers, clients will have access to different size housing and some of the other benefits conveniently in one shop.

01.02 What is the main problem you are trying to solve?

Affordability is the main problem. While many people want to improve their lives with all of these things, they cannot afford to buy each of them within reasonable time with their limited resources. Through partnership with suppliers and bundling these services together, we can be able to negotiate lower prices with suppliers, while guaranteeing said supplier a consistent clientele, and even potentially negotiate government subsidy, enabling us to supply these services at affordable rates.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

1. One-stop-shop, simplifying access to essential services in rural areas. 2. Affordability. Bundled pricing makes these services more accessible 3. Convenience. Residents pay a single monthly subscription for everything

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Young Kenyans starting out in their professional life and looking to buy or build their future homes, educate their children access quality healthcare and start or grow their business will benefit as clients, while suppliers of the various products like healthcare, education, internet will find guaranteed clientele

01.05 When did you start working on your project?

2024-03-28

01.06 How many other partners are associated with your business venture?

0

01.07 Among the other partners, how many are female?

0

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Partners will be experts in their fields including housing providers, internet service providers, healthcare institutions, schools and colleges, microfinance providers and suppliers of renewable energy

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

k) Property (real estate)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

Clients will be able to afford basic needs like food from their supported agricultural activities, shelter and education by paying a single affordable subscription.

02.02.01 My project contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification

By supporting sustainable agricultural activities through provision of farm inputs and extension services, we can help clients end hunger, achieve food security and improved nutrition.

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

By linking a health service provider, clients healthy lives are promoted. Well being of children is promoted through affordable healthcare and education, the elderly have peace of mind and access to medical care, the working class have financial freedom and access to financial services that cover medical costs.

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

Through linked education providers, quality education and lifelong learning is available to all subscribers

02.05.01 My project contributes to the Gender equality goal

4

02.05.02 Gender equality - Justification

02.06.01 My project contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification

Through partners in clean energy, all homes in the project will be supplied with clean energy solutions like solar and biogas

02.08.01 My project contributes to the Decent work and economic growth

4

02.08.02 Decent work and economic growth - Justification

02.09.01 My project contributes to the Industry innovation and infrastructure

4

02.09.02 Industry innovation and infrastructure - Justification

02.10.01 My project contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification

All subscribers will be able to access essential services like housing, education, healthcare and financial services that are currently only the preserve of the privileged in society.

02.11.01 My project contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification

02.12.01 My project contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification

02.13.01 My project contributes to the Climate action goal

6

02.13.02 Climate action - Justification

Through provision of renewable energy, which reduces the environmental impact of development

02.14.01 My project contributes to the Life below water goal

2

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

4

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

4

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

The project is built around partnership, channeling collective energies for our goal of affordability and convenience

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

4

05.02 The product/service we envision creating represents an entirely new type of product/service.

4

05.03 The product/service we envision creating could be described as a new technology.

4

05.04 The product/service we envision creating is an improvement on an existing product or service.

6

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

6

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

4

05.08 Justification

This product is unique because it is a) affordable through a bundled subscription, b) simple, using a one stop shop design to access various services, and c) convenient, by paying single subscription for all the benefits

05.09 Who are your main potential competitors and what makes you stand out from them?

All of the partners in our business model are our competitors, but they mainly offer a single type of service, which is often priced high, making it hard for clients to afford their services. Clients then have to pick some services and forego others. Our model bundles most of our competitors services together allowing us to negotiate lower prices and guarantee clients in return

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

both female and male entrepreneurs can directly utilize some of our services to promote their activities