Kenya - Business creation project

Describe your project or startup in a few words

Postpartum care package initiative for new moms.

01.01 Describe your project in more detail

Following many cases I have come across in many households and families,many parents young and old face very difficult times when welcoming their new born members of the family.Many families having difficulty in buying household items that are surely essential for their newborn growth and good health, Similarly,other details that will give the lactating mom peace of mind to effectively raise the youngling.I aim to assist pregnant women by providing essential items for their newborns, alleviating financial strain. Through donations and community support, I offer diapers, clothing, and baby gear. This ensures families have the necessary resources for a smooth transition into parenthood. By addressing these needs, I aim to support not only the newborn's well-being but also the family's overall stability during this special time.

01.02 What is the main problem you are trying to solve?

By assisting parents in welcoming their newborn, I'm addressing several common challenges: 1. Financial Strain: Many families struggle to afford the essential items needed for a new baby, such as diapers, clothing, and baby gear. By providing these necessities, you alleviate some of the financial burden, ensuring that families can focus on caring for their newborn without worrying about the cost. 2. Stress and Anxiety: The arrival of a new baby can be a stressful and anxious time for parents, especially if they're worried about how they'll provide for their baby's needs. By offering support and resources, you help to reduce stress and anxiety, allowing parents to better enjoy the experience of welcoming their newborn. 3. Access to Resources: Some families may have limited access to resources such as baby supplies or community support networks. By providing these resources, you ensure that all families, regardless of their financial situation or background, have access to the supp

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Helping parents welcome a newborn baby yields several major benefits: 1. Healthier Start: By providing essential items like diapers, clothing, and baby gear, I would contributed tothe baby's well-being from the start, ensuring they have what they need for a healthy beginning. 2. Reduced Stress: Assisting with these essentials alleviates financial strain, allowing parents to focus more on bonding with their newborn and less on worrying about meeting basic needs. 3. Stronger Family Bonds: When parents feel supported during this pivotal time, they can devote more energy to nurturing their relationship with their child, fostering stronger family bonds. 4. Community Building: Initiatives that support new parents create a sense of community and solidarity, bringing people together to help each other during a significant life transition. 5. Long-Term Impact: Providing support during the early stages of parenthood can have lasting effects on both the child's development an

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

I majorly aim in supporting less fortunate parents who are not well established to help them raise their newborn in ways that will ease they're struggle with life and yet with raising the newborn.

01.05 When did you start working on your project?

2023-12-01

01.06 How many other partners are associated with your business venture?

2

01.07 Among the other partners, how many are female?

2

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

1.Vallary Sharone;She is a graduate of Nutrition and dietetics Diploma level in Kmtc She is 28 years old and has an ambition to help in her career. 2.Violet Kanini;She is a young mother and according to what she experienced during and after childbirth,she has always had the desire to help mothers in the state she was.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.instagram.com/__musembi_?igsh=bzN0MGpjMXAwbDho

01.10 Which industry best describes your project?

Other: Maternal and child wellbeing

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

My startup contributes positively to help eradicate poverty by providing the family with essential things to make them somehow stable if not fully stable for them to raise the newborn with ease and unconditional love.

02.02.01 My project contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification

My startup will somehow enable parents to the newborn in preventing hunger for the new baby since my team and I will also cater for the food to the mother which will help in breastfeeding support hence eradication of hunger issues.

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

When the mother is in good health, eventually the baby will be in good condition and promised health, our project will help many people in overcoming daily challenges new parents undergo on a daily basis.

02.04.01 My project contributes to the Quality education goal

5

02.04.02 Quality education - Justification

If the newborn baby is raised in the best way possible with the best food for growth and development, therefore he/she will obviously get quality education because no parent would want to see a baby they raised well not studying in good educational facilities.

02.05.01 My project contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification

My project does not discriminate anyone irrespective of their gender, when a male or female child is born,we will make sure equality prevails since a child is an innocent being and should not be equaled to any torture because of their gender which is God-given.

02.06.01 My project contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification

A newborn baby should be subjected to clean water and sanitation since otherwise the baby will catch infections which is not our plan.

02.07.01 My project contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification

This part does not apply to our project,Thank you.

02.08.01 My project contributes to the Decent work and economic growth

1 - Strongly Disagree

02.08.02 Decent work and economic growth - Justification

Not in my field of view.

02.09.01 My project contributes to the Industry innovation and infrastructure

1 - Strongly Disagree

02.09.02 Industry innovation and infrastructure - Justification

Not in my project.

02.10.01 My project contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification

My startup contributes to reduced inequalities in many ways possible since we condemn discrimination in the harshest way.

02.11.01 My project contributes to the Sustainable cities and communities goal

1 - Strongly Disagree

02.11.02 Sustainable cities and communities - Justification

Not in my startup programme.

02.12.01 My project contributes to the Responsible consumption and production goal

1 - Strongly Disagree

02.12.02 Responsible consumption and production - Justification

Not in my startup project.

02.13.01 My project contributes to the Climate action goal

1 - Strongly Disagree

02.13.02 Climate action - Justification

Not related to my project.

02.14.01 My project contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification

Not related to my project.

02.15.01 My project contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification

Not related to my project.

02.16.01 My project contributes to the Peace justice and strong institutions goal

1 - Strongly Disagree

02.16.02 Peace justice and strong institutions - Justification

Not related to my project

02.17.01 My project contributes to the Partnerships for the goal

1 - Strongly Disagree

02.17.02 Partnerships for the goal - Justification

Not related to my project.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

2

05.02 The product/service we envision creating represents an entirely new type of product/service.

5

05.03 The product/service we envision creating could be described as a new technology.

6

05.04 The product/service we envision creating is an improvement on an existing product or service.

1 - Strongly Disagree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

7 - Strongly Agree

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

1 - Strongly Disagree

05.08 Justification

My project that helps new parents in raising newborns can be unique and innovative in several ways: 1. Customized Support: Rather than offering generic advice, my project could provide personalized support tailored to the specific needs and circumstances of each family. This could involve leveraging technology, such as AI algorithms or personalized coaching platforms, to deliver individualized guidance and resources. 2. Holistic Approach: My project could take a holistic approach to supporting new parents by addressing not only the practical aspects of childcare but also the emotional, social, and mental health needs of families. This could involve offering a range of services such as parenting classes, support groups, counseling services, and wellness resources. 3. Community Engagement; My project could actively involve the community in supporting new parents, fostering a sense of collective responsibility for the well-being of families.

05.09 Who are your main potential competitors and what makes you stand out from them?

My main potential competitors could be parenting apps, parenting website and blogs,books and guides and childcare services.What makes me outstanding from them is 1.Personalized support 2.Community Involvement 3.Cultural Sensitivity and Inclusivity 4.Evidence Based Practices

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

I strongly support the role of female entrepreneurs and that's why I chose two females instead of just choosing male friends only.