Kenya - Business creation project

Describe your project or startup in a few words

This is a sustainable digital marketing agency which aims to bridge the gap between innovative and sustainable businesses, creatives, NGO'S, community groups and their target audiences through effective digital marketing strategies.

01.01 Describe your project in more detail

In the post Covid-Era the worlds' economy had a major shift in terms of marketing. We are currently in the attention economy space with social platforms at the center of all we do. Currently with a venture called Husna.Brand and Socials, I would like to start this project to bridge the gap between innovative and sustainable businesses and their target audiences through effective digital marketing strategies. We are committed to promoting sustainability and achieving the United Nations Sustainable Development Goals (SDGs). The project will create an app and software that will help achieve these. this will be used by our targeted beneficiaries to promote their work and solutions online. the app and software will be able to give tips, build strategies and develop easy to follow guidelines among other features. it will a user-friendly and feature-rich digital marketing software platform that simplifies and streamlines various aspects of digital marketing campaigns.

01.02 What is the main problem you are trying to solve?

Bridging the gap between innovative and sustainable businesses, creatives, NGOs, community groups and their target audiences through effective digital marketing strategies. Many innovative and sustainable initiatives, such as socially responsible businesses, environmental NGOs, community groups, and creatives working on sustainable projects, lack a strong online presence and digital marketing expertise. This hinders their ability to effectively reach, engage, and connect with their target audiences. These entities often have limited resources and knowledge to implement successful digital marketing campaigns and leverage the power of online platforms to amplify their reach and impact. There is a need for specialized digital marketing solutions and strategies tailored to the unique needs and goals of sustainable initiatives, which may differ from traditional commercial businesses. Effective digital marketing ultimately contributing to the achievement of SDGs.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

1. Increased visibility and reach: By leveraging digital marketing techniques, sustainable initiatives can gain exposure to wider audiences and amplify their impact. 2. Targeted audience engagement: Tailored digital marketing strategies ensure that messaging resonates with the right audiences, fostering meaningful connections and driving desired actions. 3. Measurable results and data-driven insights: Digital marketing campaigns provide valuable data and analytics, enabling continuous optimization and informed decision-making. 4. Collaboration and knowledge-sharing: The agency fosters a community of like-minded organizations and individuals, facilitating collaboration, knowledge exchange, and collective impact. 5. Creation of awareness and public education on sustainability and practices that contribute to the achievement of SDGs. 6. Elevation in the creative industry which is fast growing industry and has the potential to employee many creatives especially Gen z to make social impacts

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

1. Innovative and sustainable businesses: Companies that prioritize environmentally friendly practices, social responsibility, and ethical operations. 2. Creatives: Artists, designers, writers, and other creative professionals focused on sustainable and socially conscious projects. 3. Non-governmental organizations (NGOs): Nonprofit organizations working towards environmental conservation, social justice, and community development. 4. Community groups: Locally based initiatives and grassroots movements dedicated to sustainable living, environmental protection, and community empowerment. 5. Large companies, businesses and corporation that are looking for sustainable marketing ideas and strategies and are aiming to reduce their carbon foot print as they embrace sustainable ways. 6. Activists championing for the SDGs

01.05 When did you start working on your project?

2023-01-01

01.06 How many other partners are associated with your business venture?

1

01.07 Among the other partners, how many are female?

all

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

the only partner is a first class honors graduate with a degree in International relations and diplomacy, A mental Health Advocate and Women Empowerment enthusiast. has certifications in digital marketing, social media marketing and management with 2 years experience in digital marketing as a freelancer. Has skills in basic graphic design. Recently started a digital marketing agency to help small businesses maneuver the online world and build their presence online. She is a skilled leader as her skills have been demonstrated since her school years always being part of student leadership. A founder of a women CBO that aims at empowering women with digital and business skills as well as give financial literacy education. She is a good time manager, collaborator and coordinator. She has also participated as a volunteer at the United Nations Sustainable Development Solutions Network Youth-Kenya as a County coordinator in Nairobi for a year between 2021 and 2022.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My project contributes to the No poverty goal

5

02.01.02 No poverty - Justification

This sustainable digital marketing agency contributes to SDG 1: No Poverty by empowering businesses, initiatives, and organizations that prioritize sustainability and social responsibility. By enhancing their online presence through tailored strategies, the agency enables sustainable businesses to grow, create jobs, and drive economic growth. It supports community groups and grassroots movements working directly with underprivileged communities, amplifying their reach for resources and impact. Collaborating with NGOs focused on poverty alleviation, the agency boosts their digital marketing efforts for increased fundraising, resource mobilization, and program effectiveness. Promoting inclusive economic growth through innovative and sustainable initiatives fosters entrepreneurship and job opportunities, particularly in marginalized areas. Additionally, capacity building and knowledge sharing equip individuals and organizations with digital skills, opening doors to income-generating prosp

02.02.01 My project contributes to the Zero hunger goal

3

02.02.02 Zero hunger - Justification

02.03.01 My project contributes to the Good health and well-being goal

3

02.03.02 Good health and well-being - Justification

02.04.01 My project contributes to the Quality education goal

5

02.04.02 Quality education - Justification

02.05.01 My project contributes to the Gender equality goal

3

02.05.02 Gender equality - Justification

02.06.01 My project contributes to the Clean water and sanitation goal

3

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

This sustainable digital marketing agency supports SDG 8: Decent Work and Economic Growth through its specialized services tailored to innovative and sustainable businesses, creatives, NGOs, and community groups. By improving their online visibility and engagement, the agency empowers these entities to thrive, fostering job creation and entrepreneurship opportunities aligned with sustainable practices. Successful sustainable businesses can expand operations, employ more workers, and provide decent working conditions while adhering to ethical standards. Creatives and community initiatives focusing on sustainability can generate income streams, creating dignified livelihoods. NGOs promoting decent work and sustainable economic growth benefit from amplified digital outreach, attracting support and resources for their programs. Moreover, the agency itself contributes to economic growth by generating employment within the digital marketing sector and cultivating a skilled workforce.

02.09.01 My project contributes to the Industry innovation and infrastructure

5

02.09.02 Industry innovation and infrastructure - Justification

This sustainable digital marketing agency promotes industry innovation and infrastructure development, aligning with SDG 9. By boosting online reach for innovative businesses, creatives, NGOs, and community groups, it drives adoption of cutting-edge digital solutions and sustainable practices. Innovative businesses can scale sustainable technologies, products, and services through amplified market reach. The agency itself represents a pioneering initiative, integrating digital expertise with sustainable development goals, encouraging industry-wide innovation and sustainability integration. Collaborations with educational institutions and capacity-building foster a skilled workforce capable of driving innovation and sustainable infrastructure. By promoting knowledge-sharing and continuous learning, the agency nurtures an environment conducive to research, development, and technological advancements aligned with sustainability. Through its digitally-driven, sustainability-focused approac

02.10.01 My project contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification

02.11.01 My project contributes to the Sustainable cities and communities goal

3

02.11.02 Sustainable cities and communities - Justification

02.12.01 My project contributes to the Responsible consumption and production goal

2

02.12.02 Responsible consumption and production - Justification

02.13.01 My project contributes to the Climate action goal

4

02.13.02 Climate action - Justification

02.14.01 My project contributes to the Life below water goal

2

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

2

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

3

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification

This sustainable digital marketing agency exemplifies SDG 17: Partnerships for the Goals through its collaborative approach. It fosters strategic partnerships with businesses, creatives, NGOs, and community groups, leveraging collective strengths to amplify sustainable initiatives digitally. Knowledge-sharing, capacity-building programs, and continuous learning cultivate a skilled workforce driving innovation. Collaborations with educational institutions and industry associations promote sustainable practices and digital empowerment. By uniting diverse stakeholders under a shared vision of sustainability and digital transformation, the agency embodies the spirit of multi-stakeholder partnerships, essential for achieving the Sustainable Development Goals.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

4

05.02 The product/service we envision creating represents an entirely new type of product/service.

6

05.03 The product/service we envision creating could be described as a new technology.

4

05.04 The product/service we envision creating is an improvement on an existing product or service.

5

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

5

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

5

05.07 The product/service we envision creating is a new version of an old product/service.

3

05.08 Justification

05.09 Who are your main potential competitors and what makes you stand out from them?

The main potential competitors for this sustainable digital marketing agency are traditional digital marketing firms, as well as agencies specializing in social impact or green marketing. However, what sets this agency apart is its niche focus on serving innovative and sustainable businesses, creatives, NGOs, and community groups, providing tailored strategies aligned with their unique needs and values. Additionally, the agency's commitment to fostering collaboration, knowledge-sharing, and capacity-building within the sustainable sector creates a supportive ecosystem that competitors may lack. Its innovative business model, which seamlessly blends digital marketing prowess with a deep commitment to sustainable development goals, positions the agency as a trailblazer in purpose-driven marketing, resonating with socially conscious clients and stakeholders.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, I am actively initiating actions within my community to promote female entrepreneurs. Through my women empowerment CBO, I teach women digital and business skills and provide financial literacy education. This initiative aims to equip women with the tools and knowledge needed to succeed in the modern economy, fostering independence and entrepreneurial spirit.