Nigeria - Business creation project

Describe your project or startup in a few words

Keas Beauty offers natural, sustainable skincare and makeup. We empower individuals with high-quality, ethically sourced ingredients and eco-friendly packaging. Our focus is on transparency, sustainability, and inclusivity.

01.01 Describe your project in more detail

Keas Beauty is a pioneering brand dedicated to providing natural, sustainable, and inclusive skincare and makeup products. Our mission is to empower individuals to embrace their natural beauty through high-quality, ethically sourced ingredients and eco-friendly packaging. Keas Beauty addresses industry shortcomings by offering products suitable for all skin types and tones, emphasizing transparency and sustainability. Our diverse product line includes makeup products crafted with clean, natural ingredients, designed to meet the needs of our diverse customer base. We leverage digital marketing, social media, and influencer partnerships to build brand awareness and engage our audience. Committed to innovation, inclusivity, and environmental responsibility, Keas Beauty aims to redefine beauty standards. By delivering products that are both effective and planet-friendly, we strive to become a leader in the beauty industry, promoting a sustainable, inclusive approach to beauty.

01.02 What is the main problem you are trying to solve?

Keas Beauty addresses industry shortcomings by providing natural, sustainable, and inclusive skincare and makeup products. We solve the problem of harmful chemicals in beauty products by offering clean formulations. Additionally, our eco-friendly packaging reduces environmental impact. We also tackle the lack of inclusivity in the beauty industry by offering products suitable for all skin types and tones, promoting diversity and self-expression.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

1. Clean Formulations: Keas Beauty products will be formulated with natural and ethically sourced ingredients, free from harmful chemicals, parabens, and toxins, promoting healthier skin. 2. Eco-Friendly Packaging: Our products will be packaged using sustainable materials and minimalistic designs, reducing environmental impact and promoting eco-conscious consumption. 3. Inclusivity: Keas Beauty will offer a diverse range of skincare and makeup products suitable for all skin types, tones, and ethnicities, promoting inclusivity and celebrating diversity. 4. Transparency: We will prioritise transparency by providing detailed ingredient lists and clear labeling, empowering consumers to make informed choices about the products they use on their skin. 5. Effectiveness: Our products will be crafted with high-quality ingredients and undergo rigorous testing to ensure effectiveness, delivering visible results and promoting confidence in skincare and makeup routines.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Keas Beauty is aimed at serving individuals who prioritize natural, sustainable, and inclusive beauty products. Our targeted beneficiaries include: 1. Health-Conscious Consumers: who are concerned about the potential harmful effects of chemicals and toxins in traditional beauty products and seek clean, non-toxic alternatives for healthier skin. 2. Environmentally Conscious Consumers: passionate about environmental sustainability and seek eco-friendly beauty options with minimal environmental impact, including sustainable packaging and cruelty-free formulations. 3. People of all skin types, tones, and ethnicities who seek beauty products that cater to their specific needs and celebrate diversity, promoting inclusivity and self-expression. 4. Ethically Minded Consumers: who prioritize ethical sourcing and production practices and seek products from brands with transparent supply chains and a commitment to ethical and fair-trade principles. 5. Beauty Enthusiasts.

01.05 When did you start working on your project?

2024-04-01

01.06 How many other partners are associated with your business venture?

2

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Mark Idems - Co-Founder and CEO: Mark has over 10 years in the beauty industry, specializing in product development, branding, and marketing. He has launched successful product lines at top beauty companies, driving innovation and growth. His expertise in clean beauty and sustainability guides Keas Beauty’s mission to offer natural, eco-friendly products. Mark's strategic vision and leadership are key to the company’s goals of inclusivity and environmental responsibility. Jennifer Agboje - Co-Founder and Product Officer: Jennifer, with over a decade in beauty product development, excels in creating skincare and makeup with natural ingredients. She leads Keas Beauty’s product team, ensuring formulations are safe, effective, and inclusive. Jennifer's commitment to quality and innovation ensures diverse products for all skin types and tones.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

www.instagram.com/officialkeas

01.10 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My project contributes to the No poverty goal

5

02.01.02 No poverty - Justification

Keas Beauty contributes by supporting fair trade and ethical sourcing practices. By ensuring fair wages and decent working conditions for suppliers and workers in the beauty product supply chain, Keas Beauty helps uplift economically disadvantaged communities. Additionally, the company's commitment to sustainable growth can provide economic opportunities and stability for these communities, contributing to poverty reduction efforts.

02.02.01 My project contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification

While Keas Beauty primarily focuses on the beauty industry, it indirectly supports SDG 2 by sourcing natural and ethically grown ingredients. Sustainable agricultural practices used by suppliers can enhance food security and promote sustainable farming. However, the direct impact on hunger and food security is minimal compared to its contributions to other SDGs.

02.03.01 My project contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification

Keas Beauty promotes good health by using natural, non-toxic ingredients, reducing the risk of skin issues and other health problems associated with harmful chemicals in beauty products.

02.04.01 My project contributes to the Quality education goal

4

02.04.02 Quality education - Justification

Keas Beauty does not directly contribute to educational initiatives. However, through community engagement and potential partnerships, the company can indirectly support education by raising awareness about sustainability, ethical sourcing, and health. Any educational programs or workshops they may support could have a positive, albeit limited, impact on quality education.

02.05.01 My project contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification

Keas Beauty significantly promotes gender equality by offering inclusive products designed for all skin types and tones, encouraging self-expression and confidence across all genders. The brand's commitment to diversity ensures representation and caters to a wide range of beauty needs. Additionally, Keas Beauty fosters a culture of empowerment and equality within its organization and supply chain, supporting fair labor practices and equal opportunities for all employees and partners.

02.06.01 My project contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification

Keas Beauty contributes to this goal by prioritizing non-toxic, biodegradable ingredients and eco-friendly packaging, which helps reduce water pollution. Sustainable sourcing practices ensure that water resources in production areas are preserved. Additionally, efforts to minimize chemical runoff and waste can positively impact clean water and sanitation in the regions where their products are produced and used.

02.07.01 My project contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification

We have a limited direct impact on this goal. While our company may use clean energy sources in its production facilities and promote energy efficiency within its operations, the primary focus of Keas Beauty is on sustainable beauty products rather than energy solutions. Any contributions to affordable and clean energy are indirect and not a central aspect of our business model.

02.08.01 My project contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification

We support this goal by promoting ethical sourcing and fair trade practices, ensuring decent work conditions and fair wages for workers in its supply chain. Our company's commitment to sustainability drives economic growth by creating jobs in the production of eco-friendly beauty products and fostering innovation in the beauty industry. Keas Beauty's business practices contribute to sustainable economic development and provide economic opportunities for communities involved in the supply chain.

02.09.01 My project contributes to the Industry innovation and infrastructure

5

02.09.02 Industry innovation and infrastructure - Justification

Our contribution to SDG 9 is by driving innovation in the beauty industry with sustainable and eco-friendly product development. We will focus on creating natural and ethically sourced products fosters sustainable industrial practices. While Keas Beauty promotes innovative approaches within the beauty sector, our direct impact on broader infrastructure development and industrialization is limited, as these areas are not the primary focus of the company's operations.

02.10.01 My project contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification

We actively contribute to reduced inequalities by promoting inclusivity and diversity in our product offerings, ensuring that beauty products are accessible and suitable for all skin types and tones. Our company supports fair labor practices and ethical sourcing, which helps reduce economic inequalities within its supply chain. By fostering an inclusive company culture and advocating for equal opportunities, Keas Beauty helps address social and economic disparities, contributing to reduced inequalities.

02.11.01 My project contributes to the Sustainable cities and communities goal

5

02.11.02 Sustainable cities and communities - Justification

Our contribution to this goal is by promoting sustainable consumption practices and reducing environmental impact through eco-friendly packaging and natural ingredients. We emphasise on sustainability which encourages consumers and communities to adopt more environmentally responsible lifestyles. While the direct impact on urban development and infrastructure is limited, Keas Beauty's commitment to sustainability indirectly contributes to creating greener, more sustainable communities.

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

Our commitment to this goal is by prioritizing sustainable production practices and encouraging responsible consumption. Keas Beauty will use ethically sourced, natural ingredients and eco-friendly packaging, minimizing environmental impact. We will also promote transparency in our supply chain, educating consumers on the importance of sustainability and ethical practices. By setting high standards for product quality and environmental responsibility, Keas Beauty exemplifies and advocates for responsible consumption and production in the beauty industry.

02.13.01 My project contributes to the Climate action goal

6

02.13.02 Climate action - Justification

Keas Beauty will contribute to SDG 13 by integrating sustainable practices that help mitigate climate change. The company uses eco-friendly packaging, reducing plastic waste, and opts for natural, ethically sourced ingredients, which lower the carbon footprint compared to conventional beauty products. Keas Beauty's commitment to sustainability and environmentally conscious operations helps raise awareness and promotes climate action within the beauty industry. While not solely focused on climate initiatives, our company's practices contribute to broader efforts to combat climate change.

02.14.01 My project contributes to the Life below water goal

5

02.14.02 Life below water - Justification

Our commitment to this goal is by using non-toxic, biodegradable ingredients and eco-friendly packaging, which helps reduce pollution and protects aquatic ecosystems. By avoiding harmful chemicals and microplastics in its products, the company minimizes its impact on marine life and water quality. While our primary focus is not directly on ocean conservation, its commitment to environmentally responsible practices supports the protection of life below water.

02.15.01 My project contributes to the Life on land goal

6

02.15.02 Life on land - Justification

We will contribute to this goal by prioritizing the use of ethically sourced, natural ingredients that promote biodiversity and sustainable land use. Our commitment to sustainable and responsible sourcing helps preserve natural habitats and prevent deforestation. Additionally, Keas Beauty's eco-friendly packaging reduces waste and environmental degradation. By fostering sustainable agricultural practices and protecting ecosystems, Keas Beauty supports the conservation and sustainable use of terrestrial ecosystems, contributing positively to life on land.

02.16.01 My project contributes to the Peace justice and strong institutions goal

4

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification

Keas Beauty contributes to this goal by fostering partnerships with suppliers, distributors, and other stakeholders committed to sustainability and ethical practices. By collaborating with like-minded organizations and industry partners, Keas Beauty amplifies its impact and promotes collective action towards achieving the Sustainable Development Goals. Additionally, our company may engage in partnerships with NGOs, government agencies, and advocacy groups to advance shared objectives related to sustainability, gender equality, and community empowerment. Through strategic partnerships, Keas Beauty enhances its ability to drive positive change and create a more sustainable future.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

2

05.02 The product/service we envision creating represents an entirely new type of product/service.

6

05.03 The product/service we envision creating could be described as a new technology.

2

05.04 The product/service we envision creating is an improvement on an existing product or service.

6

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

6

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

6

05.07 The product/service we envision creating is a new version of an old product/service.

6

05.08 Justification

1. Keas Beauty targets a market with many existing users of similar beauty products, indicating strong demand and potential for adoption. 2. We will introduce innovative beauty solutions with natural, ethically sourced ingredients, offering a unique product not currently available. 3. New Technology: Although not primarily tech-driven, Keas Beauty may utilize digital platforms and sustainable packaging innovations. 4. Improved Offering: Our project will enhance existing products with sustainable, high-quality, and inclusive ingredients, setting a higher standard. 5. Product Extension: Keas Beauty expands the existing range by introducing products that cater to specific customer needs, diversifying market options. 6. Unmet Demand: We will address the gaps in the market with sustainable, inclusive beauty products, meeting consumer demands not currently satisfied. 7. We will reinvent traditional beauty products with modern, ethical, and innovative features, offering updated options.

05.09 Who are your main potential competitors and what makes you stand out from them?

House of Tara Zaron Cosmetics Oghene Karo BM|Pro What makes Keas Beauty Different: Unlike many competitors, Keas Beauty prioritizes the use of natural, sustainably sourced ingredients, appealing to environmentally conscious consumers. Keas Beauty products are designed to cater to a diverse range of skin tones and types, promoting inclusivity in the beauty industry. Commitment to sustainable practices in packaging and product development sets us apart in an increasingly eco-conscious market. We will offer high-quality products at competitive prices ensures accessibility to a wider audience, balancing quality with affordability. Active engagement with local communities through CSR initiatives and support for local suppliers fosters strong local connections and brand loyalty. We will introduce innovative products that address specific unmet needs in the market, such as multifunctional beauty products and targeted skincare solutions.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes Through the Miss Interglobal pageant, which highlights and empowers female entrepreneurs. This provides a platform for women to showcase their entrepreneurial skills, gain visibility, and access resources and networks that foster business growth and leadership opportunities.