Nigeria - Business creation project

Describe your project or startup in a few words

PEM is an education and employment platform, where we train, recruit and even offer our services in the space of Animation, Virtual Reality and Game Development

01.01 Describe your project in more detail

PEM is an education and employment platform, where we train, recruit and even offer our services in the space of Animation and Virtual Reality/ Game Development. The Impact include: 1. More jobs will and has been created both locally and international for our esteem tech ecosystem. 2. Local and International partnership with world class studios and companies. 3. More awareness and training in the animation and virtual reality/game development , for our esteem tech ecosystem.

01.02 What is the main problem you are trying to solve?

Globally, the demand for Animation/Virtual Reality/Game Development content is booming, yet the talent pool remains shallow. A lot of people are not trained or qualify for such opportunities and even when they are, they do not know how to secure such jobs.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

1. We train and recruit our best graduating students with local and international studios/companies from around the world. 2. We offer scholarship opportunities for training. 3. Excellent customer service and after-sales support. 4. High quality interactive games and animation production. 5. Unique worlds and character animation.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

The global animation market size was valued at USD 394.6 billion in 2022. The market is projected to grow from USD 394.6 billion in 2022 to USD 528.8 billion by 2030. The number of animation jobs worldwide was estimated to be about 2 million in 2022, and it's expected to grow to 2.5 million by 2027. The global Game Development Service market size was valued at USD 334.63 million in 2021 , reaching USD 757.52 million by 2027. And according to the Evan Data (ESA), there are about 220,000 game developer positions, 2,457 video game development studios / companies in the world.

01.05 When did you start working on your project?

2024-03-06

01.06 How many other partners are associated with your business venture?

2

01.07 Among the other partners, how many are female?

2

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

1. Linda Adha doubles as the manager and the accountant of the company. Managing the day to day activities of the company. A graduate of the London School of Economics, with over 6 years of experience managing businesses. 2. Confidence Ajimelen is the marketing and brand program manager of the company. With over 6 years of experience working as both an educator and a brand specialist.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

Education is the best way out of poverty in part because it is strongly linked to economic growth.

02.02.01 My project contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification

A world with zero hunger can positively impact our economies, health, education, equality and social development.

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

Education can also lead to more accurate health beliefs and knowledge, and thus to better lifestyle choices, but also to better skills and greater self-advocacy.

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

A good quality education is one that provides all learners with capabilities they require to become economically productive, develop sustainable livelihoods.

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

As such, access to quality education for women is essential in combating gender inequality. By providing educational resources and programs dedicated to helping girls reach their potential, we can work towards reducing the effects of gender discrimination on our societies.

02.06.01 My project contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification

The lack of available clean water has serious negative effects on students' academic performance and attendance rates.

02.07.01 My project contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification

Education plays a pivotal role in empowering low-wealth consumers to transition to clean energy technologies by providing knowledge

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

By equipping individuals with the necessary skills, education can increase productivity and economic efficiency, which can drive economic growth. Education and training are vital in supporting decent work and economic growth.

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

Education institutions can contribute to industry, innovation, and infrastructure.

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

Many individuals, particularly those from disadvantaged backgrounds, lack access to quality education, and this can perpetuate cycles of poverty and inequality. To reduce inequality and promote social mobility, it is essential that we invest in education and ensure that everyone has the opportunity to succeed.

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

A strong education system broadens access to opportunities, improves health, and bolsters the resilience of communities

02.12.01 My project contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification

Students acquire the knowledge, abilities, and values required to make informed decisions and contribute to sustainable development through incorporating sustainability and environmental consciousness into school curricula.

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

A recent global survey found that people with more education were more likely to see climate change as a major threat. More education might also yield transferable skills across occupations, encouraging voting for policies that promote less-polluting industries, such as renewable energy subsidies.

02.14.01 My project contributes to the Life below water goal

6

02.14.02 Life below water - Justification

Becoming aware of and understanding the links between human activities and marine ecosystems can help to limit human impact

02.15.01 My project contributes to the Life on land goal

6

02.15.02 Life on land - Justification

Education helps students understand their environment, builds knowledge and skills necessary to address complex environmental issues

02.16.01 My project contributes to the Peace justice and strong institutions goal

5

02.16.02 Peace justice and strong institutions - Justification

Education institutions can contribute to peace, justice and strong institutions.

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

When we partner, we solve problems. When we work to solve problems, we create opportunities for work and learning. These partnerships can increase immersive learning opportunities, increase the authenticity, relevance and agility of curricula, and support .

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

05.02 The product/service we envision creating represents an entirely new type of product/service.

7 - Strongly Agree

05.03 The product/service we envision creating could be described as a new technology.

7 - Strongly Agree

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

6

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

7 - Strongly Agree

05.08 Justification

Our Unique Value Propositions include: 1. We train and recruit our best graduating students with local and international studios/companies from around the world. 2. We offer scholarship opportunities for training. 3. Excellent customer service and after-sales support. 4. High quality interactive games and animation production. 5. Unique worlds and character animation. Our New Technology has features such as: 1. Automated user-friendly interactive tutorials. 2. Interactive online support and frequent updates. 3. Providing customers with a point of contact to address any related issues. 4. Mentorship opportunity for our students.

05.09 Who are your main potential competitors and what makes you stand out from them?

Our COMPETITION include: Eden shoal games , Maliyo games , Orange vfx UNDERLYING MAGIC include: 1. We will train and recruit our graduate students with world class studios seeking for employment. 2. We will offer scholarship. 3. We have strategic partnership with local and international studios. 4. We have combined experience of over 20 years as a team from animation, game development , virtual reality among others. working and training students in the field of animation and video game development.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes by engaging women in my business and partnering with them to provide services in my business