Nigeria - Business creation project

Describe your project or startup in a few words

Zepama addresses social issues such as poverty, poor mental health, and lack of education by leveraging technology to reward users for activities like Co-Trekking, Co-Studying, and Co-Gaming, fostering a healthier more educated, and interconnected society

01.01 Describe your project in more detail

Zepama is a platform designed to tackle social issues like poverty, poor mental health, and lack of education through technology-driven incentives. Users earn Zepacoins by engaging in activities such as walking (Co-Trekking), studying (Co-Studying), and playing games (Co-Gaming). These activities promote physical health, mental well-being, and educational advancement. Zepacoins can be used within the Zepama ecosystem for various goods and services or converted into other forms of currency. To enhance the utility of Zepacoins, we plan to partner with telecommunication companies, allowing users to purchase data and airtime with their earned coins. This integration not only incentivizes healthy and productive behaviors but also provides tangible benefits, fostering a healthier, more educated, and interconnected society.

01.02 What is the main problem you are trying to solve?

Zepama aims to solve the interconnected issues of poverty, poor mental health, and lack of education. By leveraging technology to incentivize healthy, productive activities, Zepama promotes physical, mental, and educational well-being, providing users with tangible rewards that enhance their quality of life and foster a more interconnected society.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

1. Holistic Well-being Physical Health: Encourages exercise through Co-Trekking. Mental Health: Enhances mental well-being via Co-Studying and Co-Gaming. 2. Educational Advancement Improved Learning: Motivates educational activities. Accessible Resources: Provides educational content. 3. Financial Empowerment Earn Zepacoins: Users earn Zepacoins for activities, usable within the ecosystem or convertible. Affordable Connectivity: Buy data and airtime with Zepacoins through telecom partnerships. 4. Community Building Social Interaction: Fosters social connections through shared activities. Support Networks: Builds supportive networks to combat isolation. 5. Incentivized Engagement Motivation: Rewards system encourages consistent positive behaviors. Zepama improves physical, mental, educational, and financial well-being through an innovative reward system.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Individuals in Poverty People with Mental Health Challenges Students and Lifelong Learners Health-Conscious Individuals Community Builders

01.05 When did you start working on your project?

2022-10-18

01.06 How many other partners are associated with your business venture?

4

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

1) Doyin Adesida(CEO, Founder): Business & Real Estate developer. Helped develop the 1st Business hub within commercial tower of World Trade Center Abuja which launched Q2 2022 https://www.linkedin.com/in/1adesida/ 2) Adeniyi Adesida(Co-Founder): Drawing from 14 years of medical expertise in America, he brings a compassionate approach to elevate Zepama's mental health landscape https://www.linkedin.com/in/adeniyi-adesida-5150b975/ 3) Miracle Apata(Co-Founder): Built cross-platform mobile apps using Flutter, collaborating on UI, API integration, code reviews, performance optimization, and Agile processes while mentoring junior developers https://linkedin.com/in/prmpsmart 4) Wania Ansari(Co-Founder): Private teacher and physicist for 7 years, dedicated to empowering Zepama's educational journey https://www.linkedin.com/in/wania-sheikh-ansari-210b7320b/

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.zepama.com/home https://www.instagram.com/zepama_x/ https://www.linkedin.com/company/zepama-technology-ltd?trk=public_post_main-feed-card-text https://www.youtube.com/channel/UCf8kmBYOaM0Vj_Qy2RvlPdQ

01.10 Which industry best describes your project?

f) Healthcare (healthcare equipment and services)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

Zepama's Zepacoins are specifically designed to combat poverty by rewarding users for daily activities, particularly in regions like Nigeria where approximately 68% of the population struggles with transportation access. Our Co-Trekking feature incentivizes walking, addressing mobility challenges while promoting physical activity. By focusing rewards on essential activities like Co-Studying and Co-Gaming, Zepama empowers users economically and socially, fostering a pathway towards reducing poverty and enhancing quality of life.

02.02.01 My project contributes to the Zero hunger goal

6

02.02.02 Zero hunger - Justification

Zepama's Co-Studying feature aims to educate people on crucial issues such as improving nutrition, recycling waste, and, most importantly, ending poverty so that individuals can afford better-quality food. By incentivizing educational activities, Zepama promotes awareness and knowledge that can lead to healthier lifestyles and sustainable practices. This approach supports global goals like zero hunger by empowering users with information and resources to make informed decisions about food choices and environmental sustainability. Through these initiatives, Zepama contributes to broader efforts in achieving sustainable development and enhancing overall well-being.

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

Zepama promotes social health and well-being through: Community Engagement: Flags in Co-Trekking prompt assistance in emergencies, fostering community care. Outdoor Activities: Co-Gaming incentivizes both indoor and outdoor games for physical health. Mental Health Support: Offers free games and premium therapy services for mental well-being. Leadership in Mental Health: Co-founder Adeniyi's expertise ensures credible support. Co-Trekking for Safety: Color-changing flags enhance safety and promote physical fitness.

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

Zepama ensures quality education through: Access to Educational Resources: Providing access to diverse educational materials and resources. Incentivized Learning: Encouraging and rewarding educational activities like Co-Studying. Expert Guidance: Offering personalized learning support and access to expert advice. Continuous Improvement: Updating content and features to align with educational standards and user needs. Community Engagement: Fostering a supportive learning community through collaboration and shared knowledge.

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

Zepama promotes gender equality through: Equal Opportunity: Ensuring all users, regardless of gender, have access to the same rewards and opportunities within the platform. Representation: Encouraging diverse participation and representation in activities and leadership roles. Education and Awareness: Providing content that promotes gender equality and raises awareness of issues affecting diverse genders. Policies and Practices: Implementing inclusive policies and practices that prevent discrimination and promote inclusivity. Community Support: Fostering a supportive community environment that respects and values gender diversity.

02.06.01 My project contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification

Zepama contributes to the Clean Water and Sanitation goal through: Awareness and Education: Promoting understanding of clean water and sanitation practices through educational initiatives. Community Engagement: Encouraging users to adopt responsible water usage and sanitation habits in their daily activities. Technological Solutions: Developing features that support efficient water management and sanitation practices within its platform.

02.07.01 My project contributes to the Affordable and clean energy goal

5

02.07.02 Affordable and clean energy - Justification

Promoting Energy Efficiency: Encouraging users to adopt energy-efficient practices through educational content and incentives. Advocating for Clean Energy: Promoting awareness about clean energy solutions and advocating for policies that support renewable energy adoption.

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

Zepama contributes to Decent Work and Economic Growth by: Creating Job Opportunities: Facilitating economic growth through partnerships and service offerings that generate employment. Supporting Entrepreneurship: Empowering users to build and sustain their businesses, promoting economic independence. Skills Development: Providing educational resources and training to enhance employability and entrepreneurial skills. Economic Empowerment: Encouraging financial inclusion and empowerment through rewarding participation and contributions within its platform.

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

Platform Features: Offering incentives for activities like Co-Trekking, Co-Studying, and Co-Gaming that promote physical, mental, and educational well-being. Community Engagement: Fostering a supportive community environment that encourages social interaction and collaboration. Educational Resources: Providing access to educational materials and promoting continuous learning through its platform. Technological Innovation: Developing and implementing new features that enhance user experience and support sustainability goals. Partnerships: Collaborating with organizations to expand outreach and support initiatives aligned with its mission of social impact and well-being.

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

Zepama contributes to reducing inequality within and among countries by: Equal Access: Providing equal access to its platform and rewards regardless of socioeconomic background, promoting inclusivity. Skill Enhancement: Offering educational resources and incentives for skills development, empowering individuals to improve their economic prospects. Community Building: Fostering a supportive community that encourages collaboration and mutual support among users from diverse backgrounds. Advocacy: Advocating for policies and practices that promote equality and fairness in access to opportunities and resources. Partnerships: Collaborating with organizations focused on reducing inequality, leveraging collective efforts to address systemic barriers and promote social equity.

02.11.01 My project contributes to the Sustainable cities and communities goal

6

02.11.02 Sustainable cities and communities - Justification

02.12.01 My project contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification

Educating Users: Providing educational resources on sustainable practices and the benefits of circular economy principles

02.13.01 My project contributes to the Climate action goal

4

02.13.02 Climate action - Justification

Educating on Climate Change: Providing educational resources and raising awareness about climate change mitigation strategies and their importance.

02.14.01 My project contributes to the Life below water goal

3

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

6

02.15.02 Life on land - Justification

The Zepama ecosystem is specially designed to prioritize user protection and well-being by incentivizing actions that promote environmental safety and community support. Users are rewarded for engaging in activities that contribute to environmental conservation and assisting others, fostering a culture of care and responsibility within the community. This approach not only encourages positive behavior but also strengthens the collective effort towards creating a safer and more supportive environment for all participants.

02.16.01 My project contributes to the Peace justice and strong institutions goal

5

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

5

02.17.02 Partnerships for the goal - Justification

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

2

05.02 The product/service we envision creating represents an entirely new type of product/service.

6

05.03 The product/service we envision creating could be described as a new technology.

6

05.04 The product/service we envision creating is an improvement on an existing product or service.

3

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

5

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

1 - Strongly Disagree

05.08 Justification

1) Market Potential: Zepama targets a broader audience and addresses diverse needs, potentially leading to larger user base and market share 2) Unique Features: Zepama offers a wider range of features beyond just move-toearn, including ZepaStops for resting, ZepaView for knowledge gaining, and a range of on demand solution driven products 3) Valuation: $500m-$4Billion. Based on benchmarking & assuming a standard tech startup discount rate of 10%. Zepama ' s Zepacoin will highly likely be a stable coin, with our broader focus on social impact and our use of machine learning to develop smart contracts to regulate supply of Zepacoins based on network activity

05.09 Who are your main potential competitors and what makes you stand out from them?

1) Fight Out: Move-to-earn platform with fitness app and real-world gyms. Raised $1.8 million in presale 2) StepN: Popular move-toearn platform. Market cap peaked at $4.1 billion but currently down to $590 million. 3) Sweat Economy: Move-to-earn platform rewarding physical activity with 140m users. Valued at $150 million.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

With your co-founder's background as a dedicated private teacher and physicist for 7 years, she brings valuable expertise to empower Zepama's educational initiatives.